You're facing a client resistant to change. How do you win them over to new ideas?
When you're trying to persuade a client who is resistant to change, it's like navigating a ship through a stormy sea. The key is to steer with patience, understanding, and strategic communication. Your role isn't just to sell an idea but to build a bridge of trust that allows your client to walk over to new possibilities. This requires a deep dive into their concerns, a clear presentation of benefits, and a flexible approach to finding solutions that align with their values and business goals.