Ad disapprovals can be frustrating, but they’re often an opportunity to fine-tune campaigns. At Guided PPC, we take a proactive approach by thoroughly reviewing policies, identifying the root cause, and quickly adjusting ads to meet compliance without sacrificing performance. We also keep open communication with clients, explaining the issue, the steps to resolve it, and how we’ll ensure smoother campaigns moving forward. This transparency and quick action build trust, helping our clients feel confident that their campaigns are always in good hands.

?To address SEM ad disapprovals with clients, be transparent and proactive. ?Explain the reasons for disapproval, such as policy violations or content issues, and outline the steps being taken to resolve them. ?Emphasize your adherence to platform guidelines and provide a clear timeline for adjustments and re-submission. ?Reassure clients that this process is part of optimizing campaign compliance, ensuring better long-term performance.

Get in and solve the problem so that if a client sends you a notification, you can confidently say it's already sorted. Or better still, fix the issue and forward the client the notification telling them it's already fixed.

Use disapprovals as a chance to level up. Instead of just fixing the issue, look for patterns—are the same types of ads getting flagged? It could be a chance to revisit your entire approach and make your future ads bulletproof. Also, take this time to educate clients on ad policies. The more they understand the rules, the more aligned they’ll be with your strategies, reducing back-and-forth revisions later.

Ad disapprovals can be frustrating, but they offer an opportunity for transparent and constructive client conversations. Here's how to turn setbacks into strategy: Explain the issue: Give a straightforward explanation of why the ad was disapproved, linking it to platform policies. Outline the solution: Present clear steps you'll take to fix the issue and resubmit the ad. Set expectations: Discuss realistic timelines for resolution and ways to prevent similar issues in the future.