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You're faced with skeptical clients about translated content. How do you ensure accuracy and build trust?

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When it comes to translation, accuracy is paramount, and earning the trust of skeptical clients can be quite the challenge. You know the importance of delivering precise content that resonates with the intended audience, but how do you convince your clients of this? The key lies in demonstrating meticulous attention to detail and a deep understanding of both the source and target languages. By showcasing your commitment to quality and cultural sensitivity, you can build a solid foundation of trust that reassures clients their translated content maintains the original message's integrity and nuance.

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Stanislaw Czech, MCIL CL

Your Polish Language Service Provider Chartered Linguist Certified English - Polish consulting translator and remote…
Elong Kiye G.Roberto

Traducteur/Interprète Espagnol/Anglais-Fran?ais chez freelance

1 Expertise Matters

To instill confidence in your translation abilities, highlight your expertise and qualifications. This includes your educational background, certifications from recognized institutions, and years of experience in the field. By presenting yourself as a subject-matter expert, you assure clients that you possess the necessary skills to handle the complexities of language translation. Explain your familiarity with the cultural nuances and idiomatic expressions of both the source and target languages, which is essential for accurate translations that don't sound robotic or out of context.

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Shawqi AlWaily

Head of Translation Division
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Certifications, technical skills and multinational experience are truly helpful to have impressive impact on our clients; especially skeptical ones.

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2 Translation Process

Clarify your translation process to clients, emphasizing the steps you take to ensure accuracy. This might involve initial translations followed by multiple rounds of revisions and proofreading. Explain how you utilize translation memory tools to maintain consistency throughout large projects and how this technology helps in preserving the context and meaning of the original text. Let them know that you prioritize human expertise over machine translation to ensure that subtleties and cultural references are correctly interpreted and conveyed.

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Stanislaw Czech, MCIL CL

Your Polish Language Service Provider Chartered Linguist Certified English - Polish consulting translator and remote interpreter, member of the Chartered Institute of Linguists
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I would say that the most important moment when it comes to discussing translated content with a skeptical client is before the actual translation begins. It is time when we need to set up expectations and discuss what is feasible and what is not. If budget allows it would be best to have both translator and proofreader working on the text.

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Elong Kiye G.Roberto

Traducteur/Interprète Espagnol/Anglais-Fran?ais chez freelance
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La perception du client est à la fois importante et très complexe. Pour inspirer confiance au client sceptique, il est parfois essentiel de lui présenter le processus de traduction, notamment les différentes étapes qui permettent d'arriver à un travail de qualité à la fin de l'exercice. La déontologie de la traduction présente différentes étapes du processus, allant de la réception du travail, son exécution, la livraison et le suivi, dans le souci d'un travail de qualité quasi-irréprochable.

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3 Quality Assurance

Quality assurance is a critical component of the translation process. Discuss how you implement a rigorous quality control system that includes peer reviews and back-translations—a process where a separate translator reverts the translated content back into the original language to check for accuracy. Explain that this method helps in identifying any discrepancies or misunderstandings in the translation, ensuring that the final product is as close to the original meaning as possible.

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Elong Kiye G.Roberto

Traducteur/Interprète Espagnol/Anglais-Fran?ais chez freelance
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L'assurance qualité est un recours incontournable dans le processus de traduction. En effet, le but de l'assurance qualité c'est de trouver et de corriger toutes les erreurs, les mauvaises traductions et les incohérences liées au guide de style qui auraient pu être négligées lors des étapes précédentes. C'est l'une des étapes dans le processus de traduction qui confère à votre client l’assurance que leur marque et leur message sont fidèlement transmis sur tous les canaux et marchés.

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Shawqi AlWaily

Head of Translation Division
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Quality assurance process is,crucial to ensure mastering service. The process starts with professional translators. Those who share the assignment and ensure compilation of work. The next step of the process is the revisers technical revision of the entire assignment. They revise both the syntactic and semantic aspects of the work to ensure tge quality of the final work. Thirdly, the assignment moves to our proofreaders. They review the correct use of particles and correct alphabetical order of the vocabulary.

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4 Cultural Sensitivity

Emphasize the importance of cultural sensitivity in translation. Explain how you take into account cultural references, local customs, and societal norms that may not have direct equivalents in the target language. Stress that your goal is to produce translations that are not only linguistically accurate but also culturally appropriate, ensuring that the content is well-received by the target audience without causing offense or misinterpretation.

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5 Client Collaboration

Encourage active collaboration with clients throughout the translation process. Suggest regular check-ins and updates to keep them informed of your progress and to discuss any concerns or specific preferences they may have. This open line of communication allows clients to provide input and feedback, which can be invaluable for achieving a translation that meets their expectations. It also demonstrates your commitment to working as a team, further building trust.

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Elong Kiye G.Roberto

Traducteur/Interprète Espagnol/Anglais-Fran?ais chez freelance
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Il est important, d'entrée de jeu, d'établier le lien de confiance et de préciser la nature du projet ou de la collaboration. Le traducteur se doit donc de cerner le mieux possible l’attente du client, que ce soit pour éviter tout malentendu en cas de contrat effectif, ou encore pour orienter le client vers un autre service (interprétation, car certains clients ne savent pas distinguer les deux) ou un collègue plus compétent, compte tenu des particularités et exigences de la demande. Il convient donc de poser plusieurs questions sur des points comme le délai, la nature du texte (le domaine), les modifications potentielles, le format du document (pour une meilleure prise en charge), etc.

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6 Transparency Counts

Lastly, be transparent about your capabilities and limitations. If a project requires expertise in an area outside your specialization, be honest about it and suggest alternatives, such as collaborating with another professional who has the necessary knowledge. Transparency about turnaround times, costs, and any potential challenges helps set realistic expectations and demonstrates your integrity, further solidifying the trust between you and your clients.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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You're faced with skeptical clients about translated content. How do you ensure accuracy and build trust?

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1 Expertise Matters

2 Translation Process

3 Quality Assurance

4 Cultural Sensitivity

5 Client Collaboration

6 Transparency Counts

7 Here’s what else to consider

Translation

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