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Last updated on 2024年7月30日

You're faced with overlapping fashion show schedules. How do you prioritize and attend all the events?

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Navigating overlapping fashion show schedules can be quite the challenge. As a fashion designer or enthusiast, you're well aware that fashion weeks around the globe are often packed with events, sometimes with the most anticipated shows scheduled at the same time. The key to maximizing your experience lies in strategic planning and prioritization. You need to assess which shows align best with your aesthetic, professional goals, and networking opportunities. Even with a well-laid plan, be prepared for last-minute changes; flexibility is crucial in the fast-paced world of fashion.

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1 Assess Goals

To determine which fashion shows to prioritize, first clarify your professional goals. Are you looking to discover the latest trends , network with industry insiders , or find inspiration for your next collection ? By identifying what you hope to gain from the experience, you can decide which events align more closely with your objectives. For instance, if networking is your priority, choose shows where you know key industry players will be in attendance. Remember, your time is valuable, and focusing on your goals will ensure it's well spent.

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Rosa Justiniano

"La Primera Impresión, sí cuenta". ??Potencio tu Imagen Personal desde el Ser y Parecer. Consultorías en Imagen Personal | Profesional | Marca Personal | Styling para tiendas | Colorimetría | Speaker | Perú??Worldwide
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Según mi experiencia, si hay varios eventos en la misma fecha, pero diferentes horarios y por la tarde, es mejor asistir a uno, sentarse disfrutar y no estar pendiente de la hora y cumplir con los demás, porque si estamos pendiente de la hora, el tráfico, etc., no disfrutas. Para elegir a qué evento asistir, evalúa cuáles son tus objetivos y expectativas.

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Carrie Freedman

Carrie Freedman.com
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This has happened numerous times. When it does I prioritize . Logistics: I try to attend shows that are near to each location. Goals: If the show is one of my clients, or a brand that I am interested in. Online: If a show does not require my physical presence.

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2 Know the Scene

Understanding the fashion scene is vital for making informed decisions. Research the designers showcasing their work and consider how their brand vision complements or challenges your own design philosophy. Familiarize yourself with the show's history and reputation—some events are known for launching new talent, while others are prestigious platforms for established designers. This knowledge helps you predict which shows could offer the most value, whether it's through inspiration or industry recognition.

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3 Plan Logistically

Effective logistical planning cannot be overstated. Look at the fashion show schedule and map out the locations. Consider travel time, potential traffic, and the likelihood of delays. Sometimes attending back-to-back shows in distant venues is unrealistic. Opt for shows that are geographically close or have a manageable time gap. This way, you minimize stress and maximize your presence at each event. Also, always have a backup plan in case a show runs late or is canceled.

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Tracy McNeill

Assistant Stylist at Shopbop
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The thing about attending Fashion Week now, is unlike back in the days of Bryant Park, finding multiple shows in the same location can be the logistic challenge. As more designers choose venues that not only are not Lower Manhattan/Midtown, some aren't even in Manhattan. I would prioritize shows based on locations with proximity. Maybe there's a day in Brooklyn, a day in Soho/Village and then a day in Chelsea/Midtown. This might not only increase viable attendance, but open the attendee up to other experiences. There are so many independent productions with unique venues if the attendee is open

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4 Leverage Technology

Leverage technology to stay organized and informed. Use calendar apps to schedule shows and set reminders. Many fashion events now offer live streams or virtual attendance options, so you can 'attend' more than one show simultaneously. Follow the fashion shows' social media for real-time updates and changes to the schedule. Engaging with these digital tools ensures you remain connected to the pulse of the event, even when you can't be there physically.

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5 Network Efficiently

Efficient networking is essential when time is limited. Identify key individuals you want to connect with and plan to attend shows where they will be present. Prepare an elevator pitch that succinctly communicates who you are and what you do. Bring business cards or have a digital portfolio ready to share via smartphone. Sometimes a brief, impactful conversation can be more valuable than a whole day spent at less relevant events.

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6 Stay Flexible

Finally, stay flexible and adapt to changes. Fashion shows are dynamic, with schedules that can shift without much notice. Keep an open mind and be willing to rearrange your plans if an unexpected opportunity arises. Sometimes the most fruitful experiences come from spontaneous decisions. Embrace the unpredictable nature of fashion week and enjoy the creative energy it brings.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Tracy McNeill

Assistant Stylist at Shopbop
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I think examining the purpose of attending should be the determining factor. Learning about a new designer, seeing a new venue, observing the production or networking might help specifically with so many more options available.

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You're faced with overlapping fashion show schedules. How do you prioritize and attend all the events?

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1 Assess Goals

2 Know the Scene

3 Plan Logistically

4 Leverage Technology

5 Network Efficiently

6 Stay Flexible

7 Here’s what else to consider

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