Shaping product positioning amidst conflicting competitor data requires focused analysis, customer insight, and brand clarity. Identify Patterns in Competitor Data: Assess discrepancies in competitor data to extract meaningful patterns, guiding your unique value proposition. Gather Direct Customer Insights: Engage your audience through surveys or social media to understand what resonates, ensuring your positioning aligns with their preferences. Emphasize Your Brand’s Unique Story: Highlight aspects that set you apart, reinforcing a brand message that speaks directly to customer values.

When you competitors' data doesn’t add up, you can take the following steps: 1/ Identify the Gaps - First, break down the conflicting competitor data to spot patterns or trends. This initial analysis will give you a clearer view of the broader industry landscape and where your product might stand out. 2/ Validate with Customer-Facing Teams - Check in with Sales, Customer Success, etc to understand if the themes you’ve identified resonate with what they’re hearing 3/ Validate with Real Customers - There’s no substitute for direct customer interactions. 4/ Revisit your positioning - With fresh insights in hand, crisp story a that’s clear, differentiated, and aligned with what your customers value most

Conflicting data? Perfect. We focus on our unique strengths and customer insights, not just competitors. Position the product where it solves unmet needs and stands out, not just fits in.

Navigating Mixed Competitor Signals When competitor signals are mixed, focus on these strategies: Deepen Customer Understanding: Use market research and social listening. Redefine Your Brand Story: Emphasize your unique value proposition and core values. Analyze Competitor Behavior: Identify patterns and motivations. Adapt and Pivot: Be agile and ready to adjust your strategy.