Client's request for discounts can be tricky, but it’s possible. Instead of reducing your rates, provide alternative service packages. You can suggest scaling down the scope of work (e.g., fewer hours of work, fewer deliverables) while maintaining quality. This ensures the client gets value within their budget without compromising your standards. If you offer a discount, link it to something mutually beneficial, like committing to a long-term partnership or providing referrals. This way, you’re ensuring value beyond the immediate transaction.

For some reason, asking photographers to discount or even work for free is very common. First, you have to know your own self-worth and this is different for everyone and can be challenging. Second, believe in your pricing! If you've worked your numbers and you believe you are giving great value for service, then you can explain the worth of the package or adjust the package to the client's budget accordingly. Third, if the client still pushes for a discount, offer an added-value item like a reel of their session or additional image file in place of a discount. Know your worth!

Als Fotograf ist man eigentlich stetig damit konfrontiert, dass es jemanden gibt die seine Dienstleistungen billiger oder kostenlos anbietet. In meinen Augen gibt es da eine unproblematische Koexistenz wenn man seinem Kunden vermittelt, dass die eigene Dienstleistung exklusive Bereiche beinhaltet, die der Kunden bei billigen oder kostenlosen Anbietern nicht erh?lt. Als Beispiel im Bereich der Sportfotografie sind Aspekte die für gew?hnlich nur Profis liefern k?nnen: Zuverl?ssigkeit Live Bildversand IPTC Beschriftung für Archivbilder Hohe Qualit?t durch Erfahrung und entsp. Ausrüstung Einzelne Aspekte sicher aber in der Regel nicht als "Gesamtpaket".

Our clients buy two things: solutions to problems and good feelings. A well-crafted discount addresses any photography pricing hesitations clients may harbor and makes them feel good about their decision to invest! A discount doesn’t have to be big to be valuable to your clients. And you don’t need “lots of business”. You just need the right number of clients (the?minimum number of bookings to sustain your business). Any discount that devalues your brand is poorly crafted and?poorly marketed. Never apologize for the rate you?must?charge to run a successful, sustainable business! Your photography pricing is what it is. Instead, focus on the?value?you offer your clients: your outstanding service, art, creativity, and connection!

Comenzá recordándole al cliente el valor y la calidad que ofreces. Explicá cómo tu experiencia y habilidades impactan directamente en los resultados finales. En lugar de un descuento directo, proponé paquetes diferentes o servicios ajustados que se adapten a su presupuesto sin comprometer la calidad. Esto les permite ver que hay alternativas.