For many startups or scale ups, the hardest things are 1.Finding product market fit. 2.Before you can find that magic Product market fit, finding your ICP (Ideal customer profile) is not easy. It took us more than 2 years to figure that out correctly and it turns out it could simply be done by understand your competitors ICP and then position your company and your unique offering to differentiate yourself among competitors. Here is how I did it Objectively and unbiased. 1.I was lucky that I have some mature competitors and I was able to get large volume of data and use AI to find the trends. 2.Manually talk to 100+ potential customers to verify the data. The Aha moment came!

When evaluating competitors' products for a marketing strategy, I focus on data-driven analysis to stay objective and unbiased. I assess key metrics like product features, pricing, customer reviews, and market positioning. I also gather insights from third-party reviews and industry reports to avoid personal bias. Comparing strengths and weaknesses across multiple competitors helps maintain a balanced perspective. By keeping the customer’s needs and pain points at the center of the evaluation, I can ensure the analysis is aligned with business goals rather than subjective opinions.

When evaluating competitors' products for marketing strategy, it’s important to stay objective and avoid bias. For instance my approaches are 1. Set clear criteria 2. Simple scoring system 3. Get diverse perspective 4.Conduct Comparative analysis 5. Use Third-party research 6.regularly review and adjust By following these steps, I can maintain objectivity and make more informed decisions about marketing strategy!

As I tried a competitor's product, I felt like a food critic at a buffet—tempted to compare every bite ???. But I reminded myself: it's about the data, not my taste buds ??. Objectivity first, opinions later! ????

To stay objective when evaluating competitors' products, focus on measurable factors like pricing, features, customer feedback, and market performance. Avoid personal opinions and rely on data to compare strengths and weaknesses. This helps in making informed, unbiased decisions for your marketing strategy.