You're evaluating a brand partnership without direct revenue. How do you measure its ROI?
Evaluating a brand partnership's worth goes beyond direct revenue. It's about the value it brings to your brand image and audience engagement.
When a partnership doesn't directly fill the coffers, look deeper to gauge its true ROI. Consider these metrics:
- Track brand awareness by monitoring mentions and social media reach.
- Evaluate audience engagement through interactions and time spent with branded content.
- Analyze customer sentiment and feedback for qualitative insights into brand perception.
How do you measure success in partnerships that aren't directly tied to revenue? Share your strategies.
You're evaluating a brand partnership without direct revenue. How do you measure its ROI?
Evaluating a brand partnership's worth goes beyond direct revenue. It's about the value it brings to your brand image and audience engagement.
When a partnership doesn't directly fill the coffers, look deeper to gauge its true ROI. Consider these metrics:
- Track brand awareness by monitoring mentions and social media reach.
- Evaluate audience engagement through interactions and time spent with branded content.
- Analyze customer sentiment and feedback for qualitative insights into brand perception.
How do you measure success in partnerships that aren't directly tied to revenue? Share your strategies.