You're eager to show your personality on social media. How do you keep it professional?

Establishing the key fundamentals of your Personal Brand before going online is crucial. This helps you highlight both your professional and personal strengths while being mindful of your flaws. By choosing which aspects to showcase publicly, you can connect with your audience on a human level and decide which areas to improve privately. This will help maintain your level of professionalism.

How to show your personality on social media (and keep it professional): 1. KNOW YOUR BRAND Align your posts with your core values. Share personal stories that support your professional image. 2. POST USEFUL CONTENT Share insights and tips that show your skills and experiences. Make every post valuable. 3. ENGAGE WITH PURPOSE Respond to comments and messages in a way that matches your brand’s tone. Balance is key – be yourself while staying professional.

Knowing your brand means having a clear understanding of your core values, strengths, and unique attributes. It involves defining your mission, goals, and the key message you want to convey. This self-awareness helps you consistently present yourself in a way that aligns with your professional identity, ensuring that your communications and actions reflect your true essence and reinforce your personal brand.

To me, "knowing your brand" means sharing content that reflects your expertise, experiences, and values. Think of your brand as a mix of who you are and what you stand for. Share personal stories that highlight your professional journey and insights, and have a little fun with it.

Don’t pretend to be someone you’re not. If you don’t consider yourself to be humorous, don’t feel you need to include jokes in your bios or content. Additionally, don’t pretend to be an expert in something you’re not… people will sniff that out from a mile away.

How to show your personality on social media (and keep it professional): 1. BALANCE YOUR CONTENT Share industry insights and comment on relevant news to show your expertise. 2. SHARE YOUR INTERESTS Post about hobbies that reflect your personality. It makes you relatable. 3. STAY PROFESSIONAL Keep it appropriate for work and avoid oversharing. Balance personal and professional content to humanize your brand while maintaining your professional image.

Balance is so so important, along with knowing what your audience needs more of. Sometimes just talking about the repeated finance concepts doesn’t help to reach the audience you are trying to, if you require people who grow with you, you need to publish better.

Content balance involves maintaining a mix of professional and personal posts to engage your audience effectively. Share industry insights, achievements, and relevant professional content while also incorporating personal interests, experiences, and stories. This blend keeps your content engaging and relatable, showcasing your expertise while allowing your personality to shine through. Strive for a harmonious balance that reflects both your professional identity and personal character.

In your personal brand you must connect with people who add value to your industry, whether with news or relevant information, this way you will be more visible.

Privacy settings are crucial for controlling who can see your social media content. Adjust your settings to protect sensitive information and ensure that only intended audiences have access to your posts. Regularly review and update these settings to reflect changes in your privacy preferences and professional needs. By managing your privacy settings effectively, you maintain control over your personal and professional image while sharing content confidently.

Engage wisely by interacting thoughtfully and strategically with your audience. Focus on meaningful conversations that align with your professional goals and values. Respond to comments and messages professionally, and participate in discussions that showcase your expertise and personality. Avoid engaging in contentious or off-topic debates. By being intentional and respectful in your interactions, you build a positive and professional online presence.

Je ne suis pas entièrement d'accord avec ce dernier point. Effectivement, les interactions doivent être respectueuses et prendre en considération les points de vue de chacun, mais une marque (qu'elle soit personnelle ou professionnelle) est basée sur des valeurs. Si une personne exprime des positions contraires à celles-ci, vous avez le droit d'y répondre. Cela peut même renforcer votre intégrité. Si le sujet est trop sensible ou que le sujet vous touche de manière personnelle, vous pouvez faire appel à un-e professionel-le du domaine pour vous relire. Je conseille particulièrement cela quand vous devez publier des explications ou excuses suite à une controverse.

Don't interact just for the sake of interacting, always interact with whoever you are interacting with, always do so with respect, and make it constructive for them and for you.

Visual consistency involves using a uniform style across all your social media platforms to reinforce your personal brand. This includes consistent use of colors, fonts, logos, and imagery. Maintaining a cohesive visual identity helps make your brand easily recognizable and strengthens your professional image. Regularly update your profiles and content to ensure they align with your established visual standards.

Visual consistency is vital for personal branding on social media. It ensures you are easily recognizable and maintains a cohesive professional presence. - Leverage Brand Colors: Use your brand colors consistently across all visuals. For example, Linked360 uses blue and white, reinforcing brand identity. - Professional Imagery: Invest in high-quality images and videos. A professional headshot on LinkedIn can significantly impact first impressions. - Unified Aesthetic: Apply the same filters and graphics style. This creates a seamless look, much like how top influencers maintain a consistent Instagram feed. Consistency in visuals not only builds recognition but also trust and credibility.

In the ever-evolving digital landscape, it's crucial to stay current and authentic. Reflecting on your social media presence is not just about maintaining professionalism, but also about ensuring your personal brand is a true reflection of who you are and where you're headed. Adaptability is key; as your career and personal life evolve, so should your online persona. This continuous process of reflection and adaptation is what keeps your personal brand relevant and relatable to your audience.

Reflect and adapt by regularly evaluating your personal brand's performance and the feedback you receive. Assess what is working well and identify areas for improvement. Be open to making strategic changes based on your reflections to better align with your goals and audience expectations. Adapting thoughtfully helps you stay relevant and continue growing while maintaining a strong and authentic personal brand.

Know your audience. At the same time, be authentic, true, and genuine to yourself. It is 2024 and everyone has the right to share opposing viewpoints and opinions online. Choose how you engage wisely, knowing that speaking freely sometimes has positive effects and negative consequences. You will not be everyone's cup of tea, but you just might be the right cup of coffee for your intended audience.

Always take time to reflect on your social media activity. Your brand isn't static; it grows with you. As you grow, your brand will too. Take feedback seriously and be willing to adjust your content if it no longer serves your professional goals. Staying adaptable is really the name of the game.