You're drowning in leads. How do you ensure your prospecting activities stay on track?
Having an abundance of leads is a good problem to have, but it can quickly become overwhelming if you don't have a strategy to manage them. You're likely reading this because you're in that exact scenario, trying to navigate through the sea of potential customers without sinking. Sales prospecting, the process of identifying and reaching out to potential customers, is crucial, but it's easy to lose sight of your goals when you're inundated with leads. The key is not just to work harder, but smarter. This article will guide you through maintaining focus and ensuring your prospecting activities remain productive and on track.