You're drowning in E-Commerce data. How do you pinpoint the metrics that will drive maximum impact?

E-Commerce generates vast amounts of data, making it crucial to focus on the metrics that matter most. ? Map the metrics to the right role – Everyone doesn’t need access to all the metrics. That can be overwhelming and unproductive. Map the stakeholders and the metrics they need access to, in order to improve processes and be successful in their roles. For example, technical metrics should be aligned to IT team and the leadership team can review more strategic metrics like Net Promoter Score and Customer Retention Rate. ? Understand your goals - All teams should have a clear understanding of desired business goals and should regularly access the impact on business to make sure they are tracking the most impactful metrics.

To set the "right goals" listen to what your data is telling you. When you see metrics as stories instead of just numbers, you uncover what truly drives success and can focus on what matters most to your customers, and the business.

1- Ecommerce rule of thumb: Inputs deliver outputs. Dwelling on output data (Orders, GMV, AOV, etc) never grows an ecommerce business because you are selling to a virtual customer that you aren't physically interacting with. 2- Metrics that drive impact are: 1- Consumer behavior data interaction with platform & product: 1- Session Count, 2- Session Source, 3- Session duration, 4-pages visited, 5-click2conversion, 6-carts 7) Re-order rate. From 2- Supply Data: 1) Selection 2) Sellable selection % 3) Price competitiveness 4) Units to cart 5) Discounts & affordability 4)Return rates. 3- CX Data: 1) NPS, 2) Return rate, 3) CS calls% vs orders, 4) Customer to order Feedback 4- Delivery Data: Accepted deliveries, Delivery time

?? Understanding how customers interact with your site is crucial. Track metrics like bounce rates, click paths, and time on page to identify pain points and opportunities. When you know what’s influencing your customers’ decisions, you can make more informed tweaks to your strategy.

Verstehst du die Kunden und ihre Bedürfnisse, so hast du eine starke Basis, um dein Angebot gezielter zu pr?sentieren. Darum ist es wichtig, die Customer-Journey der Kunden zu skizzieren und ihr Verhalten an den verschiedenen Touchpoints zu messen beziehungsweise zu analysieren.

I constantly dig into customer behavior to find patterns in their shopping habits. By focusing on conversion rates, average order value, and customer lifetime value, I can make timely decisions to optimize product listings and promotions.

Revenue is crucial for your E-Commerce business. Monitor financial metrics closely. Key performance indicators (KPIs) like gross profit margin and cost of goods sold (COGS) will give you insights into your financial health. Keeping an eye on these can help you make informed decisions about pricing, promotions, and inventory management.

?? At the end of the day, it’s the financials that matter. Keep a close eye on profit margins, customer acquisition costs, and lifetime value. These metrics help you understand whether your business is truly growing or just spinning its wheels.

Financial metrics are the pulse of your business. But don't just monitor—interpret them to find opportunities for growth, beyond the numbers.

Keeping a close eye on profit margins, revenue growth, and return on investment (ROI) is important in eCommerce. With my background in supply chain management and financial reporting, I ensure that we’re not just making sales, but also maintaining healthy profitability.

Monitor key financial metrics like gross profit margin (revenue minus cost of goods sold, divided by revenue) and return on investment (ROI) (net profit divided by the cost of marketing campaigns). Also, keep an eye on customer acquisition cost (CAC), which measures the cost of acquiring a new customer. In one of the companies I worked with, regularly tracking these financial metrics helped us make data-driven decisions that improved overall profitability. #FinancialMetrics #GrossProfitMargin #ROI #CustomerAcquisitionCost

To identify the metrics that will drive maximum impact in e-commerce, concentrate on inventory insights. Essential metrics such as sell-through rate and inventory turnover provide valuable information on how swiftly your products are selling. By monitoring these indicators, you can better manage inventory levels, prevent costly stockouts and overstock situations, and improve overall profitability and operational efficiency.

?? Inventory data is often overlooked but is key for optimising cash flow and meeting demand. By tracking sell-through rates and stock levels, you can reduce the risk of overstocking or running out of bestsellers. Data-driven inventory management keeps you agile and ready to adapt to changes.

Your inventory isn't just stock—it's a living indicator of market demand. Treat it as a dialogue with your customers, adjusting in real-time.

Inventory data plays a huge role in eCommerce success. By tracking stock turnover and understanding which products are in demand, I avoid stockouts or overstock issues, keeping our operations smooth and customers happy

Does your product leverage with availability or does it leverage with rarity? Although this is a very specific ecommerce strategy, it can provide massive leverage on the right types of products. If you offer special products or services or you want to position yourself in the luxury sector, this can be worth a thought. Keep on growing!

The technical aspects of your E-Commerce platform are just as important as the financial ones. Metrics like page load time and mobile responsiveness are critical because they affect the user experience. If your site is slow or not optimized for mobile users, you could be losing sales without even realizing it.

?? Technical metrics like page load speed and mobile responsiveness can make or break your e-commerce performance. Slow sites lose customers fast. Regularly monitor and optimise your technical performance to ensure your customers enjoy a seamless shopping experience.

Ist die Ladezeit zu lang, verliere ich Kunden oder zumindest potentielle Kunden. Geschwindigkeit ist ein Hygienefaktor. Auff?llig wird diese erst, wenn sie nicht oder nicht mehr vorhanden ist. Darum ist es wichtig, die Performance der E-Commerce-Plattform kontinuierlich im Auge zu behalten.

The technical side can’t be ignored. I monitor website load times, bounce rates, and mobile responsiveness to make sure a seamless user experience. If the tech side is not performing well, all the best strategies won’t deliver the expected results.

Monitor technical performance metrics like page load speed (time taken for a webpage to load), uptime (percentage of time the website is operational), and bounce rate (percentage of visitors who leave after viewing only one page). For example, a page load speed under 2 seconds can significantly reduce bounce rates and improve conversion rates. In a recent project, focusing on these metrics helped us optimize the site for better customer engagement and sales. #TechnicalPerformance #PageLoadSpeed #Uptime #BounceRate

Finally, evaluate the success of your marketing efforts by tracking metrics such as click-through rate (CTR), cost per acquisition (CPA), and return on ad spend (ROAS). These will tell you how effectively you're attracting and converting customers, as well as how efficiently you're using your marketing budget.

CTR, CPA and ROAS encapsulate effectiveness. Just change the dimensions against these metrics and you will be able to check the efficiencies. Just add Spend at the end of the table to see the absolute vs relative positions as well.

?? Measure the ROI of your marketing efforts. Whether it’s ad spend, organic reach, or email conversions, dig into the data to see what’s actually working. By continually testing and refining your campaigns, you can allocate resources to the channels delivering the best results.

Marketing metrics are your ROI's voice. But effectiveness isn't just about numbers; it's about aligning them with your brand's long-term narrative.

Evaluate the effectiveness of your marketing efforts with metrics like click-through rate (CTR) (the percentage of people who click on a link after seeing it), cost per click (CPC) (the cost of each click in a pay-per-click campaign), and customer acquisition cost (CAC). Additionally, track return on ad spend (ROAS) (revenue generated from advertising divided by ad spend) to measure the profitability of your campaigns. I’ve seen that monitoring these metrics allows for optimizing marketing spend and maximizing ROI. #MarketingMetrics #ClickThroughRate #CostPerClick #ReturnOnAdSpend