You're debating humor in ad copy with stakeholders. Can you find a compromise that keeps everyone happy?

You're the content expert after all! You'd know exactly how humor would impact the content audience and if you can explain it properly to the stakeholder "audience", then at most, you can have your way, and at least, you can find a middle ground that the stakeholders are comfortable with.

I listen to the stakeholders’ concerns while showing how humor can be used thoughtfully to enhance the message and connect with the audience. It’s about finding the right balance, where the humor aligns with the brand and tone, making everyone feel comfortable with the final copy.

Balancing humor in ad copy with stakeholders often comes down to finding common ground. Here's how I approach it: Know Your Audience: Humor should resonate with the target audience. I ensure we have a clear understanding of who we’re trying to reach. Align with Brand Voice: The humor must match the brand’s tone. If it feels out of place, it can confuse customers. Test and Iterate: I suggest testing different versions of the ad copy. A/B testing can show what level of humor works without hurting the brand message. Compromise on Tone: Instead of full-blown humor, consider subtle wit or light-hearted messaging that everyone can agree on. This approach helps maintain brand integrity while adding a touch of humor.

Actually, no. Without a doubt, humor is great way to connect with your audience. But If your client doesn't see the brilliance in a well-written headline that relies on wit to hit home, save your breath. They're the same misguided folks who tell you not to start a sentence with a conjunction or not to use "don't" because it's a negative. I guess one could dig up some research to prove them wrong, but logical thinking isn't part of their makeup. My advice is not to argue. Take it as a challenge and find another way to make them happy.

Keep the Focus on the Message: I always start by making sure the ad is interesting and engaging. Humor is great, but it should support the message, not overshadow it. Use Relevant Humor: If humor fits naturally with the brand’s voice and purpose, I integrate it confidently. It helps build an emotional connection. But if it feels forced, it can backfire and alienate the audience. Subtlety is Key: I aim for subtle, situational humor that complements the narrative rather than taking over. This ensures the tone stays true to the brand while still keeping things light. Align with Stakeholders: When working with stakeholders, I focus on humor that reflects the truth of the brand. This way, everyone’s happy, and the ad stays effective.