You're dealing with stakeholders who don't grasp the PR process. How can you ensure positive outcomes?
When engaging with stakeholders unfamiliar with public relations (PR), it’s crucial to start with the basics. Public relations is the strategic communication process that builds mutually beneficial relationships between organizations and their publics. It's not just about press releases and events; it's about crafting a narrative and managing perceptions. To ensure positive outcomes, you must paint a clear picture of how PR can influence public opinion, shape reputations, and ultimately impact the bottom line. Educate your stakeholders on the importance of consistent messaging and the long-term nature of PR campaigns for sustained success.