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You’re a data architect who wants to develop a successful marketing plan. What are your first steps?

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As a data architect, you have the skills and knowledge to design, build, and maintain data systems that support business objectives and deliver value. But how do you market yourself and your services to potential clients and customers? How do you create a plan that showcases your expertise, solves problems, and generates leads? In this article, we'll explore some of the first steps you need to take to develop a successful marketing plan as a data architect.

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Andres Macías

Consultor Microsoft 365 / Sales Manager MayMo Soluciones / Transformación Digital /
Shah Mohammed Aliuddin

Solutions Architect | Automation | Integration | BI | AI | ML

1 Define your goals

Before you start creating any marketing materials or strategies, you need to have a clear idea of what you want to achieve with your marketing plan. What are your specific, measurable, achievable, relevant, and time-bound (SMART) goals? For example, do you want to increase your revenue, expand your network, attract new projects, or establish your reputation? How will you measure your progress and success? How will you align your goals with your values and vision as a data architect?

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Andres Macías

Consultor Microsoft 365 / Sales Manager MayMo Soluciones / Transformación Digital /
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Según mi experiencia el crear un objetivo es la base de cualquier planeación. Obviamente tienes que tener uno claro, que sea medible, asignarle un presupuesto, que sea alcanzable y con fecha de termino. Claro no solo es planearlo hay que tener todo un proceso para determinarlo de forma adecuada. Si el objetivo es inalcanzable desmotivara, si el objetivo no representa un reto, también desmotivara. El proceso de planeación es la base de cualquier proyecto y debe ser lo más apegado a la realidad y flexible.

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Shah Mohammed Aliuddin

Solutions Architect | Automation | Integration | BI | AI | ML
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To build a successful business as a content designer, we first make a comprehensive analysis of our target audience and competitors. This involves using analytical tools to understand the market, customer behavior and business models. We will then create a business plan that aligns with business goals and highlights unique benefits. Using data-driven insights, we create multiple strategies that combine content marketing, advertising, and strategic planning. Continuous measurement and analysis of key performance indicators is important to adjust the plan to see positive results and ensure the transformation of the business. This iterative process ensures the success of a strategic, data-driven marketing approach.

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Fabricio Lucas

Data Engineer | Python | SQL | Spark | ETL | Modern Data Stack. Databricks Certified | Microsoft Power Platform Certified
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As a Data Architect, your first goal is to define what kind of valuable data you have available, and if you need some data you don't have right now. Once you work on this, the next step is to decide with your team which kind of digital marketing tools you're going to use, and which pipelines you must implement to maintain good observability on your project. With all these set, you'll still have a lot of challenges, but at least you will have a clear vision of your data and where your marketing campaigns are going.

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2 Identify your target market

Once you have your goals in mind, you need to research and understand who your ideal customers are. Who are the people or organizations that need your data architecture services and solutions? What are their pain points, challenges, needs, and goals? How can you help them achieve their desired outcomes? How do they make decisions and what influences them? How can you reach them and communicate with them effectively? You can use tools like market segmentation, buyer personas, and customer journey mapping to answer these questions and create a profile of your target market.

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Andres Macías

Consultor Microsoft 365 / Sales Manager MayMo Soluciones / Transformación Digital /
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Determinar el mercado objetivo implica conocer las características del mismo al cual va dirigido nuestro producto o servicio. Sexo, edad, ocupación, ubicación, ingreso. Una vez determinado el mercado meta sera sobre este que baseremos nuestra campa?a de marketing utilizando la mezcla (productor, precio, plaza y promoción). En esta parte seri importante realizar un estudio de mercado para determinar las necesidades O bien la aceptación de nuestro producto o servicio sobre el mercado meta.

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3 Analyze your competitors

Another important step in developing your marketing plan is to assess your competitive landscape. Who are the other data architects or firms that offer similar or complementary services to your target market? What are their strengths, weaknesses, opportunities, and threats (SWOT)? How do they position themselves and differentiate themselves from others? What are their unique selling propositions (USPs) and value propositions? How do they price, promote, and deliver their services? You can use tools like competitive analysis, benchmarking, and gap analysis to conduct this research and identify your competitive advantages and gaps.

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Andres Macías

Consultor Microsoft 365 / Sales Manager MayMo Soluciones / Transformación Digital /
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La estrategia que me ha funcionado a mi para analizar a la competencia es el benchmarkering, el cual, consiste en un estudio a profundidad sobre empresas similares para entender sus estrategias y mejores prácticas. Ojo no se trata de copiar si no adaptar estás mejores prácticas a nuestra empresa. Está adaptación implica una mejora en la eficiencia de los procesos de la competencia, en base a un estudio detallado. Todo este estudio tomando como base que el mercado meta es el mismo y estás mejores prácticas ya están probadas.

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4 Craft your message

Based on your goals, target market, and competitors, you need to craft a compelling message that conveys your value proposition and brand identity as a data architect. What is the main benefit or solution that you offer to your customers? How do you solve their problems or improve their situations? How do you stand out from your competitors and why should customers choose you? How do you communicate your expertise, credibility, and trustworthiness as a data architect? You can use tools like elevator pitch, tagline, mission statement, and story to create and refine your message.

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5 Choose your channels

The next step in developing your marketing plan is to select the best channels and platforms to deliver your message and reach your target market. Where do your customers spend their time online and offline? What are the most effective and efficient ways to connect with them and engage them? How can you leverage your existing network and referrals? How can you use online and offline media to showcase your portfolio, testimonials, and case studies? You can use tools like channel mix, content strategy, social media strategy, and email marketing strategy to plan and execute your channel selection and optimization.

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6 Monitor and evaluate your results

The final step in developing your marketing plan is to monitor and evaluate your results and performance. How will you track and measure your key performance indicators (KPIs) and return on investment (ROI)? How will you collect and analyze data and feedback from your customers and prospects? How will you identify what works and what doesn't work in your marketing plan? How will you adjust and improve your plan based on your findings and insights? You can use tools like analytics, surveys, interviews, and reports to monitor and evaluate your results and make data-driven decisions for your marketing plan.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Jiri Kram

Account Executive @ Oracle | Cloud & AI
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Before you try to introduce new product in already extremely crowded data market. Consider identifying a niche that is less crowded. For example you are an industry expert with knowledge of unique industry data requirements. You may take advantage of market places that are offered by major cloud providers like AWS, Azure, Salesforce and others. By placing your solution as offering in these market places you solve your biggest challenge how you get product to your customers. Cloud market places has a rigid procedures to test applications so when you are trusted by cloud vendor it removes one of the barrier for you GTM because customers that trust cloud vendors are more likely chosen product from their marketplace offered by trusted vendors.

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You’re a data architect who wants to develop a successful marketing plan. What are your first steps?

1

2

3

4

5

6

7

1 Define your goals

2 Identify your target market

3 Analyze your competitors

4 Craft your message

5 Choose your channels

6 Monitor and evaluate your results

7 Here’s what else to consider

Data Architecture

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You’re a data architect who wants to develop a successful marketing plan. What are your first steps?

1

2

3

4

5

6

7

1 Define your goals

2 Identify your target market

3 Analyze your competitors

4 Craft your message

5 Choose your channels

6 Monitor and evaluate your results

7 Here’s what else to consider

Data Architecture

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