As a creator, you want to know if your content is reaching and engaging your audience, and if you are achieving your goals. But how do you measure your success in the creator economy? What are the best tools and metrics to use? In this article, we will explore some of the ways you can track and improve your performance as a creator.
Before you start measuring your success, you need to define what success means to you. What are your specific, measurable, achievable, relevant, and time-bound (SMART) objectives? For example, do you want to increase your followers, views, likes, comments, shares, revenue, conversions, or retention? Or do you want to improve your skills, creativity, or personal satisfaction? Depending on your objectives, you will need different tools and metrics to measure your progress.
Define your own metric. It helps you stay aligned to your mission and it gives you a competitive advantage. Answer this: what's the impact you're looking to create? Let's say you're looking to inspire more people to add running to their lifestyle. You want a metric that will reflect the success of that objective. Maybe you create a metric like this: DMs about being inspired to run / followers Once you define your metric, than share it with the world. It helps to reinforce the impact you're looking to have and gives people a story to engage with.
Success is when we have a plan and succeed in making it happen. And from these results, there are benefits for the people around us. It is said to be successful if the results of what we do are of benefit to other people. Success is also about targets, the process of meeting targets is certainly not easy. We must have the courage to start moving forward, step by step. Don't be afraid of making mistakes or failing. We just need to be consistent so we know where our mistakes lie.
Start with making your bed. The smallest wins in aggregate are equal to big wins. The small gain of making your bed is a fractal representation of this principle, and subconsciously reminds yourself to take things one step at a time.
Necesitas fijar objetivos. Objetivos claros, específicos y medibles. Por ejemplo: - Publicar en LinkedIn un post todos los días. - Conectar con 5 personas todos los días. - Comentar 10 posts todos los días. Y así.
Success is subjective and varies from one creator to another. To ensure goals are clear and achievable, use the SMART criteria – Specific, Measurable, Achievable, Relevant, and Time-bound objectives.
The next step is to choose the platforms that suit your content and audience best. There are many options available for creators, such as YouTube, Instagram, TikTok, Medium, Substack, Patreon, Gumroad, and more. Each platform has its own features, benefits, and challenges. You should consider factors such as the format, style, length, frequency, and monetization of your content, as well as the demographics, preferences, and behavior of your audience. You should also research the best practices and trends for each platform to optimize your performance.
No elijas la plataforma que más te guste a ti. Ese es un error común que comete el 99%. Y así le va. Elige la plataforma, el sitio, el lugar dónde esté tu cliente. Céntrate en eso y ve a muerte.
The best social media platform is the one you enjoy the most. Most platforms accept video, audio, and written content, so it comes down to what medium you're most passionate about creating. This means that if you don't like the idea of being on camera, that's ok, but you should completely give up the idea of making videos and focus strictly on writing. If you love being a star but don't like writing, then focus 100% of your efforts on making short and medium-form videos and audio clips. (also, your mental health will thank you)
Once you have chosen your platforms, you need to track your metrics regularly. Metrics are the quantitative indicators that measure your performance and progress. They can be divided into four categories: reach, engagement, conversion, and retention. Reach measures how many people see your content, such as impressions, views, and followers. Engagement measures how people interact with your content, such as likes, comments, shares, and watch time. Conversion measures how people take action based on your content, such as clicks, sign-ups, purchases, and donations. Retention measures how people stay loyal to your content, such as return visits, repeat purchases, and churn rate.
Most creators are busy. At the very least though, you should track: -followers/subscribers on all platforms -post engagement rate -video watch duration
Gosto de várias postagens que fa?o, mas só algumas realmente se destacam. Ao criar conteúdo, aprendi que disciplina e paciência s?o essenciais para bons resultados. Se você tem uma área de expertise, invista nela; a repeti??o é a chave do sucesso, mas é crucial ter uma base para análise. N?o tomaria decis?es com base em menos de 4 tentativas ou um mês de produ??o de um tipo específico de conteúdo. Múltiplos fatores est?o em jogo: horário da postagem, engajamento, conteúdo e sorte. Um bom resultado geralmente envolve pelo menos dois desses fatores. Quer criar conteúdo de qualidade? Produza em grande quantidade. A prática nos leva à perfei??o.
Tracking your metrics is not enough. You also need to analyze your data and draw insights from it. Data analysis helps you understand your strengths, weaknesses, opportunities, and threats (SWOT) as a creator. You can use various tools and methods to analyze your data, such as dashboards, reports, charts, graphs, tables, and statistics. You should look for patterns, trends, correlations, and anomalies in your data. You should also compare your data with your objectives, your competitors, and your industry benchmarks.
Una cosa. De nada te sirve analizar likes, comentarios, impresiones o reacciones. La única métrica relevante es la facturación. Quiero decir, cuánto dinero te reporta todo ese contenido que andas creando como pollo sin cabeza. ?Lo demás? Distracciones.
Whenever you analyze content performance data, you should always make a list of takeaways that include items to START, STOP, and CONTINUE.
The final step is to implement your feedback and improve your content. Feedback is the qualitative information that tells you how your audience feels about your content. You can get feedback from various sources, such as comments, reviews, ratings, surveys, polls, interviews, and testimonials. You should listen to your feedback and use it to identify what works and what doesn't work for your audience. You should also experiment with new ideas, formats, styles, and strategies to test and optimize your content. You should always keep learning and growing as a creator.
De nada te sirve hacer planes de acción si no tomas acción. Es decir, si no los llevas a cabo. Así que deja de pensar tanto y actúa. La acción masiva imperfecta es lo único que te llevará al éxito.
No te fijes en los creadores que más likes tienes. Ni en los que más likes tienen, ni en los que más followers tienen, ni en los que más comentarios tienen. Fíjate solamente en los creadores que más están facturando. Suponiendo que tú también quieras ganar dinero, claro.
Stop trying to create the next Mr Beast brand. Instead, create something that: - Helps someone solve a problem - Inspires people to do great things - Avoids drama baiting - Will make someone laugh so much it hurts - Teaches a life lesson