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You’re in a Creative Strategy career. How can you use problem solving skills to stand out?

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Creative Strategy is a skill that combines creativity, research, and analysis to develop effective and innovative solutions for various communication challenges. As a creative strategist, you need to be able to identify problems, generate ideas, and implement them in a way that meets the goals and needs of your clients and audiences. Problem solving skills are essential for any creative strategist, as they help you to overcome obstacles, adapt to changing situations, and deliver value. In this article, you will learn how to use problem solving skills to stand out in your creative strategy career.

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Thomas Chapuis

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Renato Cavalher

Head of Creative Strategy e Board Member do Grupo OM | Reitor do Instituto JD Rodrigues | CEO da 97o | Conselheiro…
Mona Awad

National Telecommunication Regulatory Authority

1 Define the problem

The first step in any problem solving process is to define the problem clearly and accurately. This means you need to understand the context, the objectives, the constraints, and the expectations of the problem you are trying to solve. You also need to gather relevant information, data, and insights that can help you to frame the problem and identify its root causes. Defining the problem well will help you to focus your efforts, avoid confusion, and communicate your approach effectively.

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Thomas Chapuis

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Defining the problem can be tricky. For many people, they have been working in the 'problem area' for so long, they tend to have a hyper-focused " forest-through-the-trees' issue. It is usually a very helpful approach to zoom out several scales to see the problem(s) from a much wider vantage point. When you see the structure of the issue rather than the minute details you can develop a strategy that is more global and better suited to avoiding pitfalls

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Renato Cavalher

Head of Creative Strategy e Board Member do Grupo OM | Reitor do Instituto JD Rodrigues | CEO da 97o | Conselheiro Consultivo do Grupo Dignidade | Mentor na RedHook School | Professor | Escritor | Palestrante
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O maior risco de errar em uma estratégia criativa é falhar no diagnóstico. Ele deve come?ar identificando se o problema é de marketing, ou apenas de comunica??o. Quando o produto ou servi?o apresentam problemas de funcionalidade, precifica??o ou distribui??o, n?o tem campanha publicitária que resolva.

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Siyabonga Mhlungu

I don’t chase trends, I create movements.
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Adopt a systematic approach to problem-solving, such as using design thinking methodologies or lean experimentation processes. This structured approach will help you tackle complex challenges methodically, fostering creativity while maintaining focus and efficiency.

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Wahab Saleem

Empowering Teams, Driving Results?? | Entrepreneurial Leader??
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Within my Creative Strategy career, I've differentiated myself by leveraging problem-solving skills to drive innovative solutions. By approaching challenges with a creative mindset, I uncover unique insights and develop strategies that resonate with audiences. Drawing from my experience, I prioritize experimentation and iteration, embracing failures as learning opportunities. This adaptive approach allows me to stay ahead of the curve and deliver impactful results that set me apart in the industry.

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2 Generate ideas

The next step is to generate as many ideas as possible that can potentially solve the problem. This is where you can unleash your creativity and use various techniques, such as brainstorming, mind mapping, sketching, or prototyping, to explore different possibilities and perspectives. You should not judge or filter your ideas at this stage, but rather aim for quantity and diversity. Generating ideas will help you to expand your options, challenge your assumptions, and discover new opportunities.

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Siyabonga Mhlungu

I don’t chase trends, I create movements.
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One of the things we have done in our organisation is create a continuous culture of creating/sharing ideas, we regularly conduct brainstorming sessions or ideation workshops to generate novel ideas. You can use creative problem-solving techniques like mind-mapping, brainwriting, or SCAMPER (Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, Reverse). Assign a facilitator to guide the session, set ground rules, and ensure everyone has an opportunity to contribute.

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3 Evaluate and select ideas

Once you have a pool of ideas, you need to evaluate and select the ones that are most feasible, relevant, and impactful for the problem. This means you need to test, refine, and compare your ideas based on criteria such as cost, time, quality, and alignment with the goals and needs of the problem. You should also seek feedback from others, such as your clients, colleagues, or target audiences, to validate and improve your ideas. Evaluating and selecting ideas will help you to narrow down your choices, eliminate risks, and enhance value.

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4 Implement and monitor ideas

The final step is to implement and monitor the ideas that you have selected. This means you need to plan, execute, and communicate your ideas in a way that meets the requirements and expectations of the problem. You also need to measure, track, and report on the results and outcomes of your ideas, using metrics such as reach, engagement, conversion, or satisfaction. You should also be ready to make adjustments, corrections, or improvements if needed. Implementing and monitoring ideas will help you to deliver solutions, demonstrate impact, and learn from experience.

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5 Problem solving skills

Problem solving skills are not only useful for solving problems, but also for enhancing your creative strategy career. By using problem solving skills, you can show your clients and employers that you are capable of finding effective and innovative solutions for various communication challenges. You can also differentiate yourself from other creative strategists by demonstrating your ability to think critically, creatively, and strategically. You can also improve your own performance and satisfaction by learning from your successes and failures.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Mona Awad

National Telecommunication Regulatory Authority
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I think standing out in a creative strategy career is not just about solving problems, it's about demonstrating your ability to solve them effectively, efficiently and with a creative flair. By combining strong problem solving skills with innovative thinking and adaptability, you'll position yourself as a valuable asset in the industry.

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You’re in a Creative Strategy career. How can you use problem solving skills to stand out?

1

2

3

4

5

6

1 Define the problem

2 Generate ideas

3 Evaluate and select ideas

4 Implement and monitor ideas

5 Problem solving skills

6 Here’s what else to consider

Creative Strategy

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You’re in a Creative Strategy career. How can you use problem solving skills to stand out?

1

2

3

4

5

6

1 Define the problem

2 Generate ideas

3 Evaluate and select ideas

4 Implement and monitor ideas

5 Problem solving skills

6 Here’s what else to consider

Creative Strategy

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