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You're creating a video for a media sales pitch. How can you make it look professional?

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You're creating a video for a media sales pitch. How can you make it look professional? Video is a powerful tool to showcase your media products and services, but it also requires some planning and skills to make it look polished and engaging. Here are some tips to help you produce a high-quality video that will impress your prospects and clients.

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Yves Gankpe

Spécialiste Facebook Ads pour les E-commer?ants,Coaches, Infopreneurs, Formateur et les marques Cosmétiques I Je vais…
Mainak S. Roy

Banker @ South Indian Bank | Placement Coordinator @ ITM Business School | Event Management | South Indian Bank |…
Vikas Sachdeva

Executive Vice President & International Business Head at ZEE Entertainment Enterprises Ltd??Leadership, Team Building,…

1 Choose the right format

Depending on your goals, audience, and budget, you may opt for different types of video formats, such as explainer, testimonial, demo, or case study. Each format has its own advantages and challenges, so you need to consider what message you want to convey, how much time you have, and what resources you need. For example, an explainer video can be a great way to introduce your media company and its offerings, but it may require more scripting, animation, and voice-over than a testimonial video, which relies more on customer feedback and stories.

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Yves Gankpe

Spécialiste Facebook Ads pour les E-commer?ants,Coaches, Infopreneurs, Formateur et les marques Cosmétiques I Je vais transformer vos prospects en clients grace à Facebook Ads
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Script Clair : Rédigez un message direct et informatif. Design Visuel Pro : Utilisez des graphiques de haute qualité et une palette de couleurs professionnelle. Montage Fluide : Assurez-vous que le montage est propre avec des transitions fluides. Audio de Qualité : Optez pour un son clair et agréable. Branding : Intégrez le logo et les couleurs de la marque. CTA évident : Incluez un appel à l'action clair à la fin. Adapté au Public : Personnalisez le style pour votre public. Feedback Externe : Obtenez des retours avant la diffusion. Optimisé pour Plateformes : Adaptez la vidéo aux spécifications de diffusion. Analysez les Résultats : Utilisez des outils d'analyse pour ajuster si nécessaire.

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Mainak S. Roy

Banker @ South Indian Bank | Placement Coordinator @ ITM Business School | Event Management | South Indian Bank | Inspeero Technologies |
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For a professional video pitch in media sales: 1. Use high-quality equipment for clear visuals and sound. 2. Prepare a polished script and rehearse for confident delivery. 3. Opt for a clean background, professional attire, and relevant visuals. 4. Keep content engaging with storytelling and compelling data. 5. Edit carefully for pacing and clarity, adding professional touches. 6. Maintain brand consistency with colors, logos, and fonts. 7. End with a clear call to action for viewers. 8. Include testimonials for credibility and trust-building. These steps ensure your video pitch exudes professionalism and effectively sells your message.

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Vikas Sachdeva

Executive Vice President & International Business Head at ZEE Entertainment Enterprises Ltd??Leadership, Team Building, Revenue??Speaker at Universities, LinkedIn Top Voice & Podcaster
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For selecting right video format be it media sales pitch or any other ground, below points are to be considered: 1. Choose a widely compatible format (e.g., MP4). 2. Opt for high resolution (1080p or higher). 3. Ensure good audio quality. 4. Use a standard frame rate (24 or 30 fps). 5. Compress the file for easier sharing. 6. Test playback on various devices. 7. Consider adding subtitles for accessibility. 8. Keep the file size reasonable for easy sharing.

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2 Plan your script and storyboard

Before you start filming, you need to have a clear and concise script and storyboard that outline the main points, scenes, and transitions of your video. A script is a written document that specifies the dialogue, narration, and actions of your video, while a storyboard is a visual representation of how your video will look like, using sketches, images, or screenshots. A good script and storyboard will help you organize your ideas, avoid confusion, and save time and money during production.

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Vikas Sachdeva

Executive Vice President & International Business Head at ZEE Entertainment Enterprises Ltd??Leadership, Team Building, Revenue??Speaker at Universities, LinkedIn Top Voice & Podcaster
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This is one of the critical parts. Below points are to be noted: - Define clear objectives and key messages. - Identify target audience and tailor content to them. - Create a logical flow with a strong opening and closing. - Break down the story into scenes or sections. - Develop engaging dialogue and narration. - Plan visual elements to support the narrative. - Use shot types and angles strategically in the storyboard. - Include transitions and pacing considerations. - Ensure the storyboard aligns with the script seamlessly.

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Priyanka Singh

Product Manager|| Product Owner || Scrum Certified Product Owner: ||Ex Landis n Gyr|| || Ex Wipro || A rich mix of Quality, Business and Project Management
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"Mind, manner and matter." In the context of advertising, "Mind" refers to the cognitive aspect, focusing on messaging that engages and resonates with the target audience. "Manner" involves the delivery and presentation of the message, considering the tone, style, and format of the ads. Lastly, "Matter" pertains to the content itself, ensuring it is relevant, compelling, and addresses the needs or desires of the audience. Splitting your focus across these three areas allows for a comprehensive and effective advertising strategy.

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Svenja Rossig

Founder @ Svenistudios | Growth @ honeysales | Sober Creator ???? | Artist :)
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Having a good storyboard is half the rent for your video - sometimes. Take it from a creative like me, storyboards are more so for the people who help you create the video. To help them guide you through your creative vision and execute. However, being prepared for your pitch and making the best out of your video, using a story board to gather ideas and experiment might make sense. Make sure your storyboard includes the following: - scenes - animations - ideas / creative input - texts on screen - transitions Good luck!!

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3 Use good equipment and software

You don't need to spend a fortune on professional equipment and software to make a decent video, but you do need to invest in some basic tools that will enhance the quality and appearance of your video. For example, you should use a tripod or stabilizer to avoid shaky footage, a microphone to capture clear audio, and a light source to improve the brightness and contrast of your video. You should also use a graphic design software to edit your video, add effects, and create graphics and logos that match your media brand and style.

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Svenja Rossig

Founder @ Svenistudios | Growth @ honeysales | Sober Creator ???? | Artist :)
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“The more expensive your equipment, the better your outcome.” That’s not true - in fact, you can create great content with affordable tech. Key factors to consider are good lighting and good sound - good lighting will create footage which you can make marvelous in post production. Good audio will distract from visual shortcomings any day. There’s also some amazing AI software out there simplifying video production for anyone - even without any knowledge.

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4 Follow the best practices

There are some general rules and guidelines that you should follow to make your video look professional and appealing. For example, you should keep your video short and simple, ideally between 2 to 5 minutes, to avoid losing the attention and interest of your viewers. You should also use a catchy title and thumbnail that will entice your viewers to click and watch your video. You should also include a clear call to action at the end of your video, such as inviting your viewers to contact you, visit your website, or sign up for a free trial.

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Victoria Bürgisser
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Looking at the best and worst from your own productions as that of the competition is the ultimate. Apart from getting it all scripted and properly conceptualised, not to mention- the understanding of which social media you are targeting.

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5 Test and optimize your video

Before you share your video with your prospects and clients, you should test and optimize it to ensure that it works well on different platforms and devices. You should check the quality, speed, and compatibility of your video on various browsers, screens, and resolutions. You should also optimize your video for SEO, by using relevant keywords, tags, and descriptions that will help your video rank higher on search engines and reach more potential customers.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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You're creating a video for a media sales pitch. How can you make it look professional?

1

2

3

4

5

6

1 Choose the right format

2 Plan your script and storyboard

3 Use good equipment and software

4 Follow the best practices

5 Test and optimize your video

6 Here’s what else to consider

Media Sales

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You're creating a video for a media sales pitch. How can you make it look professional?

1

2

3

4

5

6

1 Choose the right format

2 Plan your script and storyboard

3 Use good equipment and software

4 Follow the best practices

5 Test and optimize your video

6 Here’s what else to consider

Media Sales

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