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You’re creating social media content. What are the best video editing tools to make it stand out?

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Video marketing is a powerful way to engage your audience, boost your brand awareness, and showcase your value proposition. But how do you create captivating videos that stand out from the crowd? You need the right tools to edit your footage, add effects, music, subtitles, and more. In this article, we'll explore some of the best video editing tools for social media content creators, whether you're a beginner or a pro.

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Vijay Rahul S I

Digital Marketing Analyst at Zoho | 4+Years Experience in Digital Marketing | 6500+ Followers
Laith Bushnaq, PMP, PMI-ACP

Lifecycle Marketing Coordinator at Mistplay??
Stanley C. Nwajioha

Facebook ads strategist | I help E-commerce & Info businesses profitably scale their ads using updated Facebook ads…

1 Choose your platform

Before you dive into editing, you need to consider where you're going to share your videos. Different social media platforms have different requirements and preferences for video formats, lengths, dimensions, and quality. For example, Instagram Stories and Reels have a vertical orientation and a 15-second limit, while YouTube supports horizontal videos and longer durations. You want to choose a tool that allows you to adjust your videos according to your platform's specifications and optimize them for maximum reach and engagement.

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Vijay Rahul S I

Digital Marketing Analyst at Zoho | 4+Years Experience in Digital Marketing | 6500+ Followers
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Selecting a video editing tool with platform optimization features is essential. It ensures your content aligns seamlessly with the specifications of your chosen social media platform, optimizing videos for maximum reach and engagement.

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Laith Bushnaq, PMP, PMI-ACP

Lifecycle Marketing Coordinator at Mistplay??
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Choosing a video sharing platform should be done based on your audience and goals. ? YouTube is versatile and widely used, ideal for reaching a broad audience. ? Vimeo offers a more professional and artistic community. ? Instagram suits short, visually appealing content. ? TikTok is great for engaging a younger audience. Consider your target audience, content style, and marketing objectives when selecting the platform to share your videos

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Stanley C. Nwajioha

Facebook ads strategist | I help E-commerce & Info businesses profitably scale their ads using updated Facebook ads strategies | DM for consultation | Performance marketer | Copywriter
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Tailoring your video editing approach to each platform's specifications is essential for optimizing reach and engagement. Here's a quick breakdown of popular platforms and their video preferences: Platform | Orientation | Length | Dimensions --- | --- | --- | --- Instagram Stories & Reels | Vertical | 15 seconds | 1080x1920 pixels (9:16 aspect ratio) YouTube | Horizontal | Up to 12 hours | 1280x720 pixels (16:9 aspect ratio) minimum TikTok | Vertical | Up to 10 minutes | 1080x1920 pixels (9:16 aspect ratio) Twitter | Horizontal or vertical | Up to 2 minutes 20 seconds | 1280x720 pixels (16:9 aspect ratio) recommended

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Josée Francoeur??

Formatrice numérique-Canvassador-Formations IAs et Canva
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Avant de choisir sur quelles plateformes diffuser vos vidéos, vous devez bien conna?tre votre clientèle cible, le fameux Persona. Pourquoi? Parce que si vous ne voulez pas travailler dans le vide, vous devez savoir où vos client?e?s se trouvent. C'est là que vous devez publier. Vous devez aussi conna?tre les formats qu'ils, elles aiment regarder. Vidéos courtes: Stories et Reels sur Instagram, Facebook, Shorts sur You Tube et Tik Tok. Vidéos longues: You Tube et maintenant Tik Tok offre la possibilité de publier des vidéos allant jusqu'à 30 minutes. Vous n'avez pas à être partout. Concentrez-vous sur la ou les plateformes qui vous apportent des clients, donc des revenus.

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Juliane Fiorezi

Growth Strategist | Marketing Digital | Comunica??o Empresarial | Leardership
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Para iniciantes na produ??o de vídeos para as redes sociais, a recomenda??o é utiliza??o do CapCut, uma ferramenta prática de edi??o que disponibilizar diversos pre-sets para quem ainda n?o tem habilidades de edi??o. Você pode filtrar as sugest?es da plataforma por tempo de dura??o e quantidades de vídeos que quer adicionar. Ele já sincroniza a música com as mudan?as de imagem, agilizando muito o processo de edi??o.

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2 Use online tools for quick and easy editing

If you're looking for a fast and simple way to edit your videos, you can use online tools that run on your browser and don't require any downloads or installations. These tools offer a range of features, such as trimming, cropping, rotating, resizing, merging, splitting, adding transitions, filters, stickers, text, and more. Some examples of online tools are Kapwing, Clipchamp, and WeVideo. They are free or low-cost, user-friendly, and compatible with most devices and browsers. However, they may have some limitations in terms of file size, storage, quality, and customization options.

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Josée Francoeur??

Formatrice numérique-Canvassador-Formations IAs et Canva
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Il existe plusieurs outils de montage vidéo. Certains sont gratuits, d'autres payants. Si vous débutez, prenez des outils simples et faciles d'utilisation. Personnellement, j'utilise celui de Canva. Je vais donc vous parler de celui-ci. Il est possible de faire du découpage, du recadrage, de diviser les extraits vidéos, d'ajouter du texte, de l'audio, des illustrations, des images, des autocollants, d'ajuster les couleurs, la luminosité, etc. même avec la version gratuite. Il y a même des modèles (templates) dans lequels vous pouvez insérer votre vidéo et modifier le tout ensuite. Essayez quelques outils pour voir lequel vous préférez.

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3 Use desktop tools for more advanced and professional editing

If you're looking for more control and creativity over your video editing, you can use desktop tools that you install on your computer and offer more functionality and flexibility. These tools enable you to perform complex edits, such as color correction, audio mixing, motion graphics, animation, green screen, and more. Some examples of desktop tools are Adobe Premiere Pro, Final Cut Pro, and DaVinci Resolve. They are more expensive, require more skills and resources, and may have a steeper learning curve. However, they deliver high-quality results and give you more freedom and versatility.

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S.Huei F.

?? Multilingual Chartered Marketer in Tech | ?? Scaling Regional Growth with Agile Innovation | ?? Next-Gen AI & Low Code/No Code SaaS Integration | ???? Cutting-Edge Marketing Insights & Tech Trends |
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Mastery over editing software's keyboard shortcuts can drastically cut down your video editing time, making complex edits more manageable. I once trained a team of beginner editors on Final Cut Pro shortcuts, which lifted their productivity levels significantly. Consider investing in plug-ins or templates such as color grading packs or special effects libraries. A client of mine, after purchasing a quality template pack for Premiere Pro, had their videos' professional look boosted remarkably, without needing an expert-level understanding of the tool.

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Ertan Gunes

Founder @ Monohaus | Digital Marketing & Content Strategy | Keynote Speaker
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For some platforms yes but for the platforms like TikTok or IG, you can/should use mobile apps like CapCut to edit your video easily. Acting like a consumer will help you to stand out from the clutter; people can smell the cringe easily these days…

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4 Use mobile tools for on-the-go and convenient editing

If you're looking for a way to edit your videos on your smartphone or tablet, you can use mobile tools that you download from the app store and allow you to edit anywhere and anytime. These tools are handy for capturing and editing spontaneous moments, live events, or behind-the-scenes footage. They also offer various features, such as stabilizing, zooming, speeding up, slowing down, adding music, voice-overs, captions, and more. Some examples of mobile tools are InShot, Splice, and Quik. They are affordable or free, easy to use, and adaptable to different platforms. However, they may have some restrictions in terms of screen size, battery life, and editing capabilities.

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S.Huei F.

?? Multilingual Chartered Marketer in Tech | ?? Scaling Regional Growth with Agile Innovation | ?? Next-Gen AI & Low Code/No Code SaaS Integration | ???? Cutting-Edge Marketing Insights & Tech Trends |
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Combine mobile editing tools with desktop counterparts, improving speed and convenience. While working with a travel blogger, I advised using Adobe Rush, a mobile editing app that syncs seamlessly with Premiere Pro. This flexibility enabled immediate rough edits during trips and refined versions on desktop afterward. Be mindful of the mobile app's supported video formats to avoid compatibility issues while editing on mobile devices. For a YouTuber I mentored, we ensured the capture settings on their DSLR matched the mobile-friendly format of their chosen app Splice, simplifying the editing process on-the-move.

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5 Experiment with different styles and formats

One of the best ways to make your video content stand out is to experiment with different styles and formats that suit your brand personality, message, and audience. You can try different types of videos, such as tutorials, testimonials, interviews, stories, live streams, and more. You can also try different formats, such as square, vertical, horizontal, or 360-degree. You can also try different styles, such as humorous, emotional, inspirational, or educational. The key is to test and measure what works best for your goals and metrics, and keep your content fresh and diverse.

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6 Learn from the best practices and examples

Another way to improve your video content is to learn from the best practices and examples of other successful social media content creators. You can follow and analyze what they do well, what they avoid, and what they can improve. You can also get inspired by their ideas, techniques, and strategies, and apply them to your own content. Of course, you don't want to copy or imitate them, but rather use them as a reference and a source of inspiration. You can also ask for feedback from your peers, mentors, or experts, and learn from their suggestions and tips.

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Josée Francoeur??

Formatrice numérique-Canvassador-Formations IAs et Canva
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Une bonne pratique pour améliorer vos performances vidéos est de suivre vos statistiques. Vérifiez quels formats performent le mieux et analysez-les afin de reproduire ce qui fonctionne et améliorer ce qui est moyen. Quelques exemples: Les gens arrêtent de regarder à partir de combien de secondes ou de minutes? ?a va vous guider sur la longueur optimale de vos vidéos. Votre audience réagit-elle plus quand vous ajoutez du texte significatif à la place des sous-titres automatiques? Est-ce que les tutoriels ont plus d'engagement? Est-ce que les gens réagissent et commentent plus quand c'est vous qui êtes à l'écran? Prenez le temps d'analyser le tout, prenez des notes, modifiez et testez.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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You’re creating social media content. What are the best video editing tools to make it stand out?

1

2

3

4

5

6

7

1 Choose your platform

2 Use online tools for quick and easy editing

3 Use desktop tools for more advanced and professional editing

4 Use mobile tools for on-the-go and convenient editing

5 Experiment with different styles and formats

6 Learn from the best practices and examples

7 Here’s what else to consider

Marketing

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You’re creating social media content. What are the best video editing tools to make it stand out?

1

2

3

4

5

6

7

1 Choose your platform

2 Use online tools for quick and easy editing

3 Use desktop tools for more advanced and professional editing

4 Use mobile tools for on-the-go and convenient editing

5 Experiment with different styles and formats

6 Learn from the best practices and examples

7 Here’s what else to consider

Marketing

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