You’re creating a presentation for your boss or a client, and you want to impress them with your professionalism and creativity. But how can you make sure your presentation is consistent with your brand identity, values, and message? Here are some tips to help you create a presentation that is on-brand and effective.
Before you start designing your presentation, you need to have a clear understanding of your brand. What is your mission, vision, and purpose? What are your core values and personality traits? How do you communicate with your audience and differentiate yourself from your competitors? Your brand is not just your logo, color scheme, or slogan. It’s the essence of who you are and what you stand for. You can use tools like a brand style guide, a brand voice chart, or a brand archetype to define and document your brand elements and guidelines.
To ensure your presentation is on-brand, start by aligning its visual elements with your brand identity. Use your brand's color palette, typography, and logo consistently throughout the slides. This establishes brand recognition and reinforces your brand's visual identity. Additionally, incorporate brand-specific design elements or motifs that reflect your company's personality and values. Consistency in design reinforces brand recall and fosters a cohesive brand experience for your audience.
Another key aspect of on-brand presentations is maintaining consistency in messaging and tone. Craft your presentation content with language and messaging that reflects your brand's voice and personality. Whether your brand is professional and authoritative or playful and creative, ensure that the tone of your presentation resonates with your brand identity. Consistent messaging helps reinforce brand perception and builds trust with your audience, as they become familiar with your brand's communication style.
Your brand is your presentation / speaker brand. From colors to energy, it needs to be consistent. If your brand is light-hearted and fun, then your presentation needs to be the same. If your brand is serious and detailed oriented, then your presentation needs to be the same.
The brand's realization has to be evident in your brain first and foremost. You must know the overall voice and tone of the brand, then understand any logos and colors to incoporate it into the presentation. The best on-brand presentations are the subtle ones that surpass your conscious mind and hit your sub-conscious.
Another key factor to consider when creating your presentation is your audience. Who are they, what are their needs, goals, and challenges, and how can you help them? How do they perceive your brand and what are their expectations? How do they prefer to receive and process information? You need to tailor your presentation to your audience’s preferences, interests, and pain points. You can use tools like a buyer persona, a customer journey map, or a SWOT analysis to research and segment your audience and create relevant and engaging content.
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Many would say, "Do it the way the audience expects and wants you to," but what if you shocked them a little bit and did things outside of their comfort zones? Would you stretch your audience and help them grow - in ways they didn't expect? Sometimes doing the unexpected when presenting makes you more memorable and someone they tell everyone else about - in a positive way!
Once you have a clear picture of your brand and your audience, you need to define your objective. What is the main goal or message of your presentation? What do you want your audience to think, feel, or do after watching it? How will you measure your success? Your objective should be specific, measurable, achievable, relevant, and time-bound. You can use tools like a SMART goal, a problem-solution framework, or a value proposition to craft and communicate your objective clearly and convincingly.
Without a clear objective, it’s really easy for a presentation to feel disparate or to feel like it’s not connected to the overall brand. Having a clearly defined objective and repeating it in different ways throughout the presentation creates consistency for the audience and builds those mental bridges connecting all of the other elements of your brand with the key messaging in your presentation.
The next step is to decide on the format and structure of your presentation. How will you deliver it: online or offline, live or recorded, interactive or passive? How long will it be: a few minutes or an hour, a single session or a series? How will you organize it: linear or nonlinear, chronological or thematic, logical or emotional? You need to choose a format and structure that suits your brand, your audience, and your objective. You can use tools like a presentation software, a storyboard, or a mind map to plan and design your presentation layout and flow.
One of the most important aspects of creating an on-brand presentation is using your visuals effectively. Visuals can help you attract attention, convey meaning, evoke emotions, and reinforce your message. But they can also distract, confuse, or contradict your message if they are not aligned with your brand. You need to use visuals that match your brand identity, values, and voice. You can use tools like a color wheel, a typography guide, or an image library to select and apply your brand colors, fonts, images, icons, logos, and other graphic elements.
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The final step is to review and refine your presentation before you share it with your boss or client. You need to check your presentation for accuracy, clarity, consistency, and impact. You need to make sure your presentation is on-brand, on-target, and on-point. You can use tools like a checklist, a feedback form, or a test run to proofread, edit, and polish your presentation content and design.
One of the biggest challenges I see is when a presenter is delivering a presentation that someone else created because it doesn't have them in it, meaning they don't resonate with it. Make sure the presentation feels good for you when you present it because if it doesn't, it will absolutely impact your delivery.
TIPS - to ensure your presentation is on-brand: ? Understand Your Brand - Before creating your presentation, have a clear understanding of your brand's identity, values & visual elements. ? Clear Messaging - Craft content to reflect your brand's tone & voice, ensuring consistency in language & messaging. ? Use Brand Assets - Incorporate branded templates, design elements & icons provided by your marketing team to enforce brand identity & consistency. ? Tell Your Brand Story - Weave your brand narrative throughout presentation to connect with your audience on an emotional level. ? Stay True to Brand Values - Ensure your content and visuals align with your brand's core values and principles. Get marketing help if needed. Good luck!