Marketing messages for promoting newly developed products could take the form of either "nutrient content claim" or "health claims". These claims must be validated scientifically as there are regulatory agencies mandated to control the use of those claims for product marketing. For the use of "nutrient content claim", an ISO-certified laboratory may be engaged to analyse the nutritional composition of the newly developed food product. Claims such as “rich in calcium” could be used on the product. For "health claims", a clinical trial would need to be conducted leading to the validation of those claims. Example, for the use of “low GI claim” on a food product, a glycaemic response study can be conducted using apparently healthy participants.

Balancing scientific integrity with creative storytelling in food product marketing involves several key strategies. Start by knowing your audience and using relatable language to simplify complex concepts. Highlight your product’s unique benefits with vivid imagery and sensory words that tantalize the palate. Craft compelling narratives that connect emotionally with consumers, sharing the journey of your product from concept to creation. Use engaging visuals like infographics to present data accessibly and pair them with high-quality images that evoke curiosity. Finally, encourage consumer feedback to incorporate authentic testimonials, creating a powerful connection that resonates and builds trust while informing potential customers.

Blend science with catchy marketing lines. Add imagery, connected stories from life to bring scientific concepts to life. Use concise language and simple terms which people find easy to understand. For example we can make protein rich food more attractive by saying things like , 'gives you power of two eggs'. Follow basic rules like labelling appropriately , preferably providing values both per 100g and serving size. If there are complex ingredients provide a short explanation of its function. Don't miss out on guidelines like storage information (be specific providing temperature and humidity) and best before. Use those then to craft catchy marketing, based on whether the product shows longer shelf life or has unique ingredients etc.