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You're creating an elevator pitch for your new startup. What's the one thing you should never forget?

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You're creating an elevator pitch for your new startup. What's the one thing you should never forget? An elevator pitch is a brief and persuasive speech that summarizes your business idea, value proposition, and target market. It's designed to capture the attention and interest of potential investors, customers, or partners in a short time. But how do you craft a compelling and memorable elevator pitch that stands out from the crowd? Here are some tips to help you succeed.

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Néstor Enrique Fernández

Asesoramiento Profesional Autónomo | Planeamiento, Dirección, Gerencia

1 Know your audience

Before you start writing your elevator pitch, you need to know who you're talking to and what they care about. Different audiences have different needs, expectations, and motivations. For example, an investor might be more interested in your revenue model and traction, while a customer might be more interested in your solution and benefits. Therefore, you need to tailor your pitch to match your audience's goals, pain points, and language. Research your audience and find out what they value, what they struggle with, and what they are looking for.

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Néstor Enrique Fernández

Asesoramiento Profesional Autónomo | Planeamiento, Dirección, Gerencia
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Importantísimo es conocer a quién quiero comunicar lo que quiero comunicar. Conocer las motivaciones de la persona, investigar para alcanzar sincronicidad comunicativa. Tener bien en claro que voy a comunicar, cuál es la propuesta de valor, comunicar de manera concisa y convincente. 3 elementos a tener en cuenta son la proposición, su breve abordaje y una solución propuesta de interés.

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Ankit Jangid

Helping Students & Professionals Build Confidence, Speak with Impact & Ace Interviews | Communication & Public Speaking Coach | Soft Skills & Personality Development Trainer
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Understanding who you're speaking to is essential for crafting an effective elevator pitch. Consider the needs, interests, and pain points of your audience, and tailor your message accordingly. Whether you're pitching to investors, customers, or potential partners, knowing your audience allows you to speak directly to their concerns and capture their attention.

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2 Define your problem and solution

The core of your elevator pitch is to explain the problem that your startup solves and how it does it better than anyone else. You need to show that you understand the market gap, the customer pain, and the opportunity. You also need to demonstrate that you have a unique and effective solution that delivers value and results. Use clear and concise language to describe your problem and solution, and avoid jargon and technical terms that might confuse your audience. Focus on the benefits and outcomes, not the features and details.

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Ankit Jangid

Helping Students & Professionals Build Confidence, Speak with Impact & Ace Interviews | Communication & Public Speaking Coach | Soft Skills & Personality Development Trainer
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Clearly articulate the problem your startup solves and how your solution addresses it. Focus on the value proposition and benefits your product or service offers, highlighting the specific pain points it alleviates for your target market. A concise and compelling explanation of your problem and solution is crucial for conveying the relevance and potential impact of your startup.

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3 Communicate your differentiator

The next step is to communicate your differentiator, or what makes your startup unique and superior to your competitors. You need to show that you have a competitive edge, a secret sauce, or a unique value proposition that sets you apart from the rest. You also need to prove that you have a viable and scalable business model that can generate revenue and growth. Use facts, figures, and testimonials to back up your claims and demonstrate your credibility and traction.

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Ankit Jangid

Helping Students & Professionals Build Confidence, Speak with Impact & Ace Interviews | Communication & Public Speaking Coach | Soft Skills & Personality Development Trainer
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What sets your startup apart from competitors? Whether it's a unique feature, innovative technology, or distinctive approach, clearly communicate your differentiator to distinguish your offering in the market. Emphasize what makes your startup special and why customers should choose you over alternatives.

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4 Engage your audience

The final step is to engage your audience and invite them to take action. You need to create a connection, spark curiosity, and generate interest in your startup. You also need to end with a clear and specific call to action that tells your audience what you want them to do next. For example, you might ask them to schedule a meeting, sign up for a demo, or visit your website. You should also provide your contact information and thank them for their time and attention.

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Ankit Jangid

Helping Students & Professionals Build Confidence, Speak with Impact & Ace Interviews | Communication & Public Speaking Coach | Soft Skills & Personality Development Trainer
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Capture your audience's attention from the start and keep them engaged throughout your pitch. Use storytelling, compelling statistics, or a thought-provoking question to hook your listeners and maintain their interest. Keep your pitch concise, relevant, and memorable to leave a lasting impression on your audience.

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5 Practice and refine

The last thing you should never forget is to practice and refine your elevator pitch until you master it. You need to rehearse your pitch in front of a mirror, a friend, or a mentor, and get feedback and suggestions. You also need to adjust your pitch according to the situation, the context, and the feedback. You should aim for a pitch that is no longer than 60 seconds, that is clear, concise, and compelling, and that leaves a lasting impression on your audience.

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Ankit Jangid

Helping Students & Professionals Build Confidence, Speak with Impact & Ace Interviews | Communication & Public Speaking Coach | Soft Skills & Personality Development Trainer
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Practice makes perfect! Rehearse your elevator pitch until it flows naturally and confidently. Pay attention to your tone, pace, and body language to convey enthusiasm and credibility. Seek feedback from trusted peers or mentors and use it to refine your pitch further. Continuous practice and refinement ensure that you're always ready to seize opportunities and effectively communicate the value of your startup.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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You're creating an elevator pitch for your new startup. What's the one thing you should never forget?

1

2

3

4

5

6

1 Know your audience

2 Define your problem and solution

3 Communicate your differentiator

4 Engage your audience

5 Practice and refine

6 Here’s what else to consider

Interpersonal Communication

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You're creating an elevator pitch for your new startup. What's the one thing you should never forget?

1

2

3

4

5

6

1 Know your audience

2 Define your problem and solution

3 Communicate your differentiator

4 Engage your audience

5 Practice and refine

6 Here’s what else to consider

Interpersonal Communication

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感谢您的反馈

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