You’re creating content for your business. How can you make sure it’s visually appealing?

Beyond Coolors and Adobe Color, other platforms like Paletton and Canva's color palette generator can also be beneficial. These tools enable you to explore different hues, tones, and shades, empowering you to make informed decisions about your color scheme and enhance the overall visual impact of your content.

Your Current Color Scheme is Probably Boring Your Audience to Tears ?? Let's not sugarcoat it: a poor color scheme can make your content as appealing as watching paint dry. A consistent, well-chosen color palette is a game-changer. It's not just about looking pretty; it's about evoking the right emotions and reinforcing your brand identity. Use tools like Coolors or Adobe Color to experiment with palettes that align with your brand and resonate with your audience. Remember, color psychology is your secret weapon – use it wisely to influence perception and behavior.

There's a LOT of great thoughts here. Here's a tip I picked up a few years ago from an Editor of mine, and while at first I hesitated - this actually works. Most people consume a lot of content quickly. Using bolding through your content actually helps guide their journey, and ensures they pick out the key talking/focus points in the post quickly. This should, when written well, often resonate and in-turn increase dwell time and content consumption. It's a visual aid that makes content more appealing as it becomes quicker and easier to digest.

Test the images with your audience, and get detailed feedback on the issues that are the most important to you (clarity, aesthetics, consistency, accessibility, etc.) UserTesting and Wynter are great for this, but if you don't have either platform, a handful of your existing customers as part of a recorded Zoom call or focus group will work. Give them a few options to to reflect on, and make sure your questions are not leading. Finally, reward them for their efforts with a nice thank-you gift.

Branding is much more than what meets the eye. It's everything that appeals our subconscious mind. If you saw a green circle with a lady, you would instantly know a starbucks is nearby. ~You didn't smell the coffee. ~You didn't see anyone with their cup. ~You weren't even thinking about coffee. But your mind, instantly got you thinking about coffee. That's the power of consistent brand colors. It becomes your identity and makes people think of you when you're not even around. Choose your color palette and use them everywhere.

When selecting fonts, consider the personality and tone of your brand. Different fonts convey distinct emotions; for instance, a sleek sans-serif font may exude modernity, while a classic serif font might evoke a more traditional feel. Align your font choices with your brand identity to create a seamless and memorable experience for your audience.

When it comes to choosing the right font, no matter what the situation, just use Comic Sans. 80% of the time, it works every time.

Last year I took a course on Coursera about web design and discovered the whole SCIENCE behind the fonts. Turns out each font was created with a purpose behind it ??Just go to Google fonts → Select font → About & License. The font you choose should reflect your brand PERSONALITY. There are 2 main font families: ?????????? ?????????? - think: ???????? ????????????????, ??????????, ?????? ?????? ???????? ??????????. They are professional, authoritative & reliable. ???????? ?????????? - Think: ??????????????, ????????????, ????????????????. They are modern, simple & straightforward. (we also have Slab, decorative or handwritten fonts but used much less) ?? A good practice is to use 2 different fonts per brand - Headers and subtitles.

Your Font Choice Might Be Screaming 'Amateur' ?? Harsh truth: The wrong font can scream "amateur hour" louder than Comic Sans at a corporate meeting. Fonts are the unsung heroes of visual appeal. They must be legible, resonate with your brand voice, and be consistent across various platforms and devices. Stick to a maximum of three fonts - one for headlines, one for body text, and one for accents. Tools like Google Fonts or Font Pair can be lifesavers in choosing the right combination. Remember, in the world of fonts, less is often more.

In my experience along with font be sure to choose fonts that are compatible with the platform where your content will be published. Different platforms have different font display capabilities!

Visual hierarchy and use of white spaces (it's called white space design) are literally the 2 main topics you learn about in any design and content creation course. A well-formatted page or post = great readability ? WHITE SPACE DESIGN allows for: - capture user attention - drive home the message - give an elegant user experience VISUAL HIERARCHY helps you convert the lead to a paying customer. Examples: - Using Grids: keeps things organised on any screen - Focal points: think of buttons on the page - Contrast: shows importance - Consistency - Repetition - Off balance (and more: read about visual hierarchy principles) ?? Apple is probably the most iconic example of the brand adhering to those principles. Isn't it effective?

The power of whitespace is often overlooked by content marketers. Non-writers, especially, will look for ways to get as much information across in a small space as possible. But it's best to approach it from a different angle, how can you get the information across in as few words as possible? By taking this approach, you're giving your reader breathing space. A few bullet points can often say more than a few paragraphs will, while also being easier to glance over and absorb for the reader.

A Cluttered Layout is a Visual Nightmare ?? Here’s a reality check: A cluttered layout is a fast track to losing your audience's attention. Effective use of layout and whitespace is like the art of good conversation – it's all about balance and flow. Organize your content with clear headings, subheadings, and bullet points. Use whitespace not as filler, but as a strategic element to guide the eye and emphasize key information. It’s about creating a visual hierarchy that leads your audience through the content effortlessly. Remember, in design, sometimes what you don't include is as important as what you do.

Using the right kind of formatting in your content really helps. Do not just write paragraphs. Write it in a form people would love to know. There are various forms like ascending formatting, descending formatting, and many more. Do not just add value, rather tell a story.

Layout is not for you to just fill with the information or sales speech. You need to follow a pattern to guide the audience to your goal. Where they should focus and making them curious, these all depends on your layout.

In order to know what visual element you should incorporate you must know what your audience is, what your audience likes. Then this must be aligned with the brand identity and the message you want to communicate. -The first impression is always visual so if you its always better to use images that attract atenttion and colors and fonts that go with it. -Show or illustrate with images what you are offering. -Make sure to always be clear and not over saturate the final design. - Be playful with colors and fonts. - the final design must always evoke your brands personality and be relatable for your audience.

Adding images is not an option, the real option is between the quality of images. High res, high-quality, clear images that meet the size requirements of a platform are all necessary elements. Pro tip: Use more personalized images (that you can make using Canva or other design software) rather than using images from unsplash and pexels directly.

Blurry, low-resolution imagery is not an option. Think of how many times you zoom in on a tiny image on your phone. Think of how many times you wish you could stretch an image just a little bit bigger. Don't frustrate your viewers with assets that aren't optimized for their intended platforms. These unhappy viewers may never come back.

High-quality images enhance branding by conveying professionalism, capturing attention, and fostering a positive perception. Sharp, clear visuals reflect brand credibility, engage audiences effectively, and leave a lasting, favorable impression. You can find high-quality images for branding on stock photo websites like Shutterstock, Unsplash, and Adobe Stock. Hiring professional photographers or utilizing in-house resources are other options for custom and exclusive visuals. Ensure the chosen images align with your brand message and are relevant to your target audience.

My experience: ?? GIFs and memes: Use them strategically to inject humour, add personality, and connect with your audience on a more relatable level. Please just be careful about their appropriateness for your brand and target audience. User-generated ??content: Feature photos, videos, or testimonials from real customers to add authenticity and build trust!

Pictures stop scrolling. Pictures of YOU looking at the camera get even better engagement. Make sure when you share content on social media that you attach a Featured Image to gain attention.

1) Contraste de Cores Vibrantes: Use combina??es de cores inesperadas e vibrantes para destacar elementos importantes. 2) Ilustra??es Personalizadas: Invista em ilustra??es únicas em vez de usar imagens de banco de imagens. 3) Anima??es Breves: Integre pequenas anima??es ou GIFs personalizados para chamar a aten??o. 4) Tipografia Criativa: Experimente fontes e estilos de texto n?o convencionais para enfatizar mensagens. 5) Layouts Dinamicos: Brinque com formatos de layout assimétricos ou interativos para uma experiência de usuário única.

Visual elements like videos and infographics not only break up text-heavy content but also increase comprehension and retention of information. They cater to visual learners and can often convey complex data more effectively than words alone. When selecting these elements, it's crucial to maintain brand consistency in style and color, ensuring a professional and cohesive look. Additionally, visual content can significantly boost engagement and shares on social media, amplifying your content's reach.

Visual representations of data, such as infographics, charts, and graphs, serve to distill complex information into easily digestible formats. Studies have shown that visual data representations can significantly improve information retention. Infographics, for instance, are shared and liked on social media three times more than other content types, making them an effective tool for conveying statistics, processes, or comparisons in a visually engaging manner.

You're creating visuals based on your brand's theme, but is it conveying the messages you intend to? Test it out. A/B testing the 1. same visuals with different messaging 2. different visuals with the same messaging

A consistência de marca é importante. Você deve seguir a risca, n?o apenas porque é uma regra, mas para criar associa??o. Quando uma pessoa bater o olho em uma identidade visual no futuro, ela deve associar a sua marca. Isso é uma constru??o de marca e testar suas cores e símbolos de diversas formas é um jeito bom de ver a melhor aderência à marca.

One way to ensure that your content is visually appealing is to start creating with your target audience in mind. What is considered appealing to one audience might be completely different from another. Here are a few ways to get started: 1. Utilize social listening to conduct research on your target audience. What content do they respond to the best? 2. Identify common color schemes, graphics, fonts, etc. that are used with this type of content. 3. Once your content has been created, start testing and reviewing metrics. When creating video content, it is important to keep an eye on metrics such as watch time and average view duration.

Compress and optimize images to reduce load times. Slow-loading graphics can frustrate visitors and increase bounce rates. Ensure your visual elements are responsive and adapt well to different screen sizes. A seamless experience across devices keeps users engaged. Prioritize mobile optimization as a significant portion of internet users access websites via mobile devices. Ensure visuals are well-displayed on smaller screens. Minimize intrusive pop-ups, especially on the initial page load. Pop-ups can distract users and lead to quick exits.

Create visually appealing business content by maintaining a consistent visual identity, using high-quality images, and ensuring clear layouts. Incorporate infographics and branded graphics, optimize for mobile, and include short videos. Choose readable fonts and prioritize a clean, user-friendly design for maximum impact. Consistency and simplicity are key for an effective visual strategy.

Eye catching content is an investment in your brand. Consider having a professional designer create a handy style guide so that your fonts, colours and imagery is always consistent. High quality design boosts the professionalism of your brand, so don't be scared to hand your text based content to a professional graphic designer to add their flair. Just because you can DIY with the many programs available, doesn't mean you always should.

To ensure your business content is visually appealing, focus on creating an emotional connection through visual storytelling. Beyond basic aesthetics, weave a narrative with your visuals that resonates with your audience's experiences and aspirations. Use imagery that tells a story, evoking the lifestyle, values, or dreams your brand represents. Consider the psychology of colors and shapes to subtly influence mood and perception. Also, keep in mind the principle of simplicity: a clean, uncluttered layout with strategic use of negative space can make your content more impactful and memorable. This approach not only enhances the visual appeal but also deepens the engagement by making your content relatable and aspirational.

Consulting a professional is crucial. As a visual art graduate, I may possess an eye for aesthetics, but it's important to recognize that art and design are two distinct disciplines. While I can assist my clients in creating graphics using tools like Photoshop and Canva, it is essential that they have previously sought guidance from a professional who has established the foundation for their designs, providing a framework to follow. The most challenging aspect for many business owners is accepting that we are not all designers. Merely having access to simple tools does not guarantee the ability to naturally create visually appealing graphics.

Ensure that your visual content aligns with your brand identity and guidelines. Consistency in branding elements such as logos, color schemes, and design styles helps reinforce brand recognition and credibility. Pay attention to whitespace and visual flow to create a balanced and harmonious layout. Adequate whitespace around elements helps reduce clutter and improves readability, while a well-defined visual flow guides the reader's eye through the content in a logical manner. Keep your target audience in mind throughout the content creation process. Understand their preferences, behaviors, and needs, and tailor your visual content to resonate with them effectively.