Creating content is a rewarding and challenging skill that requires constant learning and improvement. However, even the most experienced content developers can make some common mistakes that can affect the quality, reach, and impact of their content. In this article, we will discuss some of these mistakes and how to avoid them.
One of the biggest mistakes you can make as a content developer is to create content without a clear goal in mind. What are you trying to achieve with your content? Who are you trying to reach and influence? How will you measure the success of your content? These are some of the questions you need to answer before you start creating content. Otherwise, you risk wasting time, money, and resources on content that does not serve your purpose, audience, or brand.
Planning and creating content has to occur in an audience-centric manner to succeed in its objectives, which also need to be clearly defined. Without a clear intended recipient in mind, and without an explicitly defined objective of what you intend the audience to do and feel next, content reaches ‘everyone and no one’.
Content-Erstellung ohne klares Ziel gleicht einer Seefahrt ohne Kompass: Richtungslos und ineffizient. Ein definiertes Ziel fungiert als Leuchtturm, der Orientierung bietet. Es ist entscheidend, vorab zu kl?ren: - das angestrebte Ergebnis, - die Zielgruppe (wird oft vergessen) - und die Messung des Erfolgs. So wird sichergestellt, dass Ressourcen zielgerichtet eingesetzt werden und der Content seinen Zweck erfüllt, anstatt in der Informationsflut unterzugehen.
"Because some stakeholder said so" is a poor reason to create and publish content. Check ad hoc requests against the content strategy and see if it fits in somewhere in terms of goals. Of course, you must have a content strategy already in place to do this.
In the bustling marketplace of Amazon, where competition is as vast as the river it's named after, setting sail without a clear destination is akin to navigating without a compass. As a Brand Manager, I've learned that content is the rudder that steers the ship. By analyzing sales data, we can chart a course to engage our target audience effectively. Each piece of content must be a beacon, guiding potential customers through the Amazon jungle, illuminating the unique value our brands offer. Without this guiding light, even the most resource-laden vessels can drift aimlessly in the vast e-commerce ocean.
Un objectif clair, une cible prioritaire et un message unique. C est plus performant de se concentrer sur le message qu'on souhaite faire passer. La question à se poser : une fois que ma cible a lu mon contenu, quel message/ idée doit-elle avoir retenu
Another common mistake you can make as a content developer is to create content based on poor research. Research is the foundation of any good content, as it helps you to understand your topic, audience, and competitors. Without proper research, you may end up creating content that is inaccurate, outdated, irrelevant, or plagiarized. This can damage your credibility, reputation, and trustworthiness as a content developer. Therefore, you should always conduct thorough and reliable research before you create content, and cite your sources accordingly.
Quand on débute en création de contenu, on fonce sur Google, voire ChatGPT. Le meilleur contenu, le plus innovant, le plus unique, se trouve pourtant souvent caché chez ceux qui sont sur le terrain, les commerciaux, le service client, les clients. Encore faut il savoir comment le dénicher via la ma?trise des entretiens. C'est souvent la que la compétence chez les créateurs de contenus manque.
Au lieu de faire une simple veille, faire un vrai travail de curation sur un sujet. C est plus long, mais plus poussé et plus précis.
Reasearch, research and more research is the key to achieving your goal as a content developer. Inaccurate content will only hamper your credibility and harm your audience.
A value proposition is a statement that explains why your content is worth consuming and what benefits it offers to your audience. It is what sets your content apart from the rest and makes it compelling and engaging. However, many content developers fail to communicate their value proposition clearly and effectively. They either do not have one, or they bury it under too much information, jargon, or fluff. This can make your content boring, confusing, or irrelevant to your audience. Therefore, you should always craft a clear and concise value proposition that captures the attention and interest of your audience and shows them what they can gain from your content.
Mehrwert hervorzuheben ist essentiell für den Erfolg bei der Content Erstellung, wird jedoch oft vernachl?ssigt. Zum Beispiel: "Anwaltskanzlei bietet rechtliche Beratung" im Vergleich zu: ?Wir verwandeln juristische Komplexit?t in klare L?sungen.“ Dies illustriert den Wandel von allgemeiner Dienstleistung zu nutzbringenden, verst?ndlichen L?sungen. Ein klarer Mehrwert differenziert Content, steigert Relevanz und motiviert durch deutliche Kommunikation des spezifischen Vorteils für die Zielgruppe.
Optimization is the process of improving your content for search engines and social media platforms. It helps you to increase the visibility, reach, and traffic of your content. However, many content developers neglect or overdo optimization, which can hurt their content performance. If you do not optimize your content, you may miss out on valuable opportunities to rank higher on search results and attract more organic visitors. If you overoptimize your content, you may end up creating content that is unnatural, spammy, or irrelevant to your audience. Therefore, you should always optimize your content with the right keywords, titles, tags, descriptions, images, and links, but without compromising the quality, readability, and relevance of your content.
For web-based editorial, SEO matters enormously. But don't let it ruin the work you create. Tools that assess your work against known metrics—like keyword placement, Flesch/Kincaid readability scores, metadata optimisation—have value, but need to be balanced against the reader's experience. So decide on the metrics that matter to you based on the objectives of your content strategy, rather than "make number go big." In most cases, a small, engaged readership can generate higher commercial value than a large audience that just doesn't engage with weird, keyword-stuffed copy. (Which I suspect we'll see much more of as AI takes hold.) In short, when you've got their attention, what are doing with it?
Man stelle sich vor Content sei ein Garten. Ohne Pflege – sprich Optimierung – wuchert er wild, bleibt unbeachtet und zieht weder Besucher noch Schmetterlinge (Suchmaschinen) an. Zu viel des Guten, und der Garten wirkt überladen mit grellen Blumen (Keywords) und kitschigen Gartenzwergen (Spam-Links), die eher abschrecken als einladen. Die Kunst liegt darin, einen harmonischen Garten zu gestalten: gezielt gepflanzt mit den richtigen Stichwort-Blumen, ansprechenden Beschreibungs-Wegen und einladenden Titel-Toren, die organische Besucher anlocken. Ein Ort, an dem sich Besucher wohl fühlen und gerne verweilen, weil er echten Wert und relevante Informationen bietet, ohne dass sie sich durch ein Dickicht aus Keywords k?mpfen müssen.
Oui. Aujourd'hui le seo s'intègre dans les plateformes. Elles sont devenues des moteurs de recherche et donc des moteurs de résultats. Le social SEO est donc primordial : le contenu doit être trouvable. Pour cela, il faut aligner ses mots clés avec les requêtes les plus courantes tout en étant agréable à lire
Feedback is the process of getting input and opinions from your audience, peers, or experts on your content. It helps you to improve your content quality, relevance, and impact. However, many content developers ignore or resist feedback, which can limit their growth and learning as content developers. If you ignore feedback, you may miss out on valuable insights and suggestions that can help you to create better content. If you resist feedback, you may become defensive, arrogant, or isolated as a content developer. Therefore, you should always seek and accept feedback with an open mind and a positive attitude, and use it to improve your content and skills.
Les commentaires sont précieux. Et j'irai même plus loin : ils sont une source inépuisable pour créer les prochains contenus pertinents car alignés avec les préoccupations de votre audience (puisque c'est justement elle qui a laissé le commentaire ??)
Be open to feedback, whether positive or negative. This is the most effective way to improve your content and not repeat any mistakes.
Revision is the process of reviewing and editing your content before you publish it. It helps you to polish your content and eliminate any errors, inconsistencies, or gaps. However, many content developers skip or rush revision, which can affect the quality and credibility of their content. If you skip revision, you may end up publishing content that is full of mistakes, typos, or inaccuracies. If you rush revision, you may overlook some important details, nuances, or opportunities to improve your content. Therefore, you should always revise your content carefully and thoroughly, and use tools, checklists, or guidelines to help you.
Last but not the least, before you hit that publish button it's advisable to read through your content for any factual errors, gaps, or typos. An error free content leaves a better impact.
Common mistakes to avoid in content creation include: 1. Neglecting audience research 2. Lack of clear purpose or message 3. Poor readability and formatting 4. Overlooking SEO optimization 5. Failing to proofread for errors 6. Ignoring visual appeal 7. Not promoting content effectively 8. Not tracking performance and adjusting strategy A short and quick one :)
5 Mistakes that I tell people to avoid when starting to create content 1. Lack of clear purpose or goal 2. Ignoring content analytics 3. Overlooking research 4. Not proof reading 5. Ignore formatting
??/ ?Penser la création de contenu comme une tache, et une contrainte. ?? La création de contenu doit être un processus et s'intégrer dans votre routine professionnelle.
One key aspect that you need to also ponder about is who is the audience. For instance, if it's the general public then create the content in a language that is easily understood by a common man/woman, and in case it's a niche category then use jargons, technical terms or phrases. In the process of making your content upmarket in terms of sophisticated language, you may lose the interest of the actual target audience.
* Me, me, me: Focus on what your audience needs, not just promoting yourself. Offer valuable solutions to their problems. * Snooze-ville: Create compelling headlines and engaging visuals to grab attention. Ditch the jargon and write in a clear, conversational tone. * Grammar gremlins: Proofread ruthlessly! Typos and errors scream unprofessionalism. * One-size-fits-all: Modify your content for different platforms and audiences. What works on Instagram might flop on LinkedIn. * Disappearing act: Be consistent! Regularly publish high-quality content to keep your audience coming back for more. Remember, authenticity is key!