You’re creating content but it’s not getting the results you want. What are you missing?

I don't "create content." I write analysis. It's the quality of my ideas that's important. If you're not getting the results you want, maybe it's because you're just "creating content". That is, you're putting something out simply for the sake of putting something out (eg to meet your daily quota of "content") rather than having something worthwhile to say. People have been thinking for millenia how to best present their ideas. The oldest book on the topic - and still arguably the best - is Aristotle' Rhetoric, written around 350 BCE. He noted that there are 3 things involved in speaking: the person talking, the person listening, and the subject matter. If you're not getting the results you want, the problem is in one of those 3.

Writing content that no one is searching for is like preparing a dish no one wants to eat. Do proper and thorough Keyword Research to find the most searched-for topics to write about. Once you've found the topic or keyword of your liking, produce the best version of that said topic that you possibly can, to give your potential readers something they won't find anywhere else. I hope this answers your query.

You have to understand why people followed you in the first place. If maximum of your followers came from a post that is not specifically related to the niche you create content for, then that needs to be changed. The best way to do this is to classify your content into -TOFU -MOFU -BOFU -Top of the funnel For a wider audience- personal stories - tied back to your niche -Middle of the funnel Your ‘How to’ and ‘How I’ posts (shows expertise) -Bottom of the funnel Case studies, testimonials (social proof) This ensures that you attract the right audience in the first place. But also keeps the wider audience engaged enough to respond to your content. Most of all, be mindful of your end goal and don’t be discouraged. Keep at it! ?

Take some time to research and get to know your audience better. Consider their demographics, interests, and preferences. What are their pain points, and how can your content provide solutions or value to them? Tailor your content to resonate with your audience's needs and preferences, using language and topics that they can relate to. By truly understanding your audience, you can create content that connects with them on a deeper level and drives the results you're looking for.

In knowing your audience it gives you the skills and abilities necessary to THINK as your audience. Think as your audience when generating your content, setting your keywords/hashtags/platforms and often overlooked, tailor your product perspective to that of the audience.

Search Demand and Intent are key aspects of successful content. Even though they are SEO parameters, a writer should have these in mind before putting pen to paper. If the topic you are writing about has no demand, it will take longer to see any decent performance. Some topics are seasonal- you can't expect people to read about summer casuals duing winter! Also, what's the intent of the topic? Do people search for it to buy or get information? Optimize your content based on the readers needs and see your content attract more eyeballs.

Defining content goals is crucial as it directly influences the direction and effectiveness of your marketing efforts. Utilizing SMART (Specific, Measurable, Achievable, Relevant, Time-bound) or OKR (Objectives and Key Results) frameworks ensures your goals are actionable and trackable. Remember, the metrics you choose should reflect your specific objectives, whether that's increasing brand awareness, generating leads, or driving sales. Regularly reviewing these metrics allows for agile adjustments to your strategy, ensuring your content remains aligned with your evolving business needs and audience preferences.

Go back to basics. Write your goals in plain English as if you were discussing with a respected friend or professional peer. Develop those sentences into an elevator sales pitch. Then frame that elevator sales pitch into your choice of structures of SMART goals or OKR. Sometimes starting over and working forward with a new perspective can help get things back on track. Especially important as many creators tend to overthink.

You might be missing a deep understanding of your audience's needs and preferences. Content creation isn't just about producing something you think is valuable; it's about aligning that value with what your audience seeks. A quick example: If you're creating tech tutorials but your audience is more interested in tech news, your content may not resonate. Engage with your audience, ask for feedback, and analyze which content performs best to refine your approach.

When planning content besure to take the audience perspective, not YOUR perspective. This does not mean to ignore your perspective, but understand the Audience in the the market from their perspective. Content can guide and transform perspectives, and your audience may seek you out for your specific perspective, but its important to sell it in a way thats palatable.

As always, dont think as a business, unless your audience is B2B but even then think as their business not yours. Think as a client. If you were looking for this content how would you search? What titles would inspire you to click? What images would catch your eye and make you pay attention? What are some similar sites your audience visits?

You might be missing a deep understanding of your audience's needs and preferences. Content creation isn't just about producing something you think is valuable; it's about aligning that value with what your audience seeks. A quick example: If you're creating tech tutorials but your audience is more interested in tech news, your content may not resonate. Engage with your audience, ask for feedback, and analyze which content performs best to refine your approach.

One thing I found helpful is to browse every social and content platform there is and look at how top influencers and content creators have created content and how their content is different from the rest. I'd take notes of it and it helps me influence and target the right cadence, vibe and message to which I'd share.

The biggest thing that irritates me on videos is the boring first 3minutes of a script to the effect of "thank you, if you like my content it means alot to me if you would like share and subscribe as it helps support the channel...." Likewise at the end. Instead look for ways to make it a natural part of the conversation or use on screen graphics. Do something different than the over and over cookie cutter script and people will remember you.

You might be missing a deep understanding of your audience's needs and preferences. Content creation isn't just about producing something you think is valuable; it's about aligning that value with what your audience seeks. A quick example: If you're creating tech tutorials but your audience is more interested in tech news, your content may not resonate. Engage with your audience, ask for feedback, and analyze which content performs best to refine your approach.

You might be creating valuable content but may not be for the targeted audience. Go after analytics and optimization - 1. Track the performance of your content and gather data to draw insights and then make informed decisions. 2. Analyze metrics like page views, engagement rates, conversion rates, and bounce rates. For example, your page view > conversion rate could be because the right audience might not be landing on your page, or maybe the content isn't engaging enough for them to get converted. 3. Go for A/B testing to see what's working and what's not, and optimize your content strategy for better results.

We often feel we are too busy to take the time to analyse our content & campaigns, but it's crucial to inform future activities. Experimentation in content is key, but without looking back at qualitative and quantitative data collected from the campaign, you won't know what has or hasn't worked, and therefore won't know what to replicate or tweak in the future. You need to know what your campaign objectives are but it can be useful to look at a mix of comments, google analytics, and social media analytics as a starting point. It's useful to do this regularly, so that you can start to spot trends in your content.

In these cases, it is likely that your content is up to the mark, but the technical aspects of your website aren't. Run an SEO audit on your website/page for crawling, indexing, page speed, website architecture, keywords, rendering, etc., and see where you stand. If you don't know how to do it, there are plenty of online tools that can help you do that. See if you can find someone who is adept at using them and can perform the audit for you. This will help identify some of the shortcomings in your website/page and even chart a path for how you can improve in the time to come. Remember, these audits aren't a one-time affair. Make sure you perform at timely intervals.

Content writing before and above anything else should be good writing. Too often, I see professional SEOs have a disdainful attitude toward professional creative or academic writers. These SEOs generally believe that professional creative or academic writing is not up to the task of SEO. However, regarding on-page SEO, I think content writing is good creative writing crafted with SEO in mind. Creative writing isn't ideal because it typically cares less about commercial appeal to a target audience. Academic writing suffers from being too boring and dry. Nonetheless, the art of creative writing combined with the rigor of academic writing when aligned with SEO intent makes for excellent content. Good luck with creating your content!