begin by grounding your language in empathy and calm assurance. Use a warm, conversational tone that resonates with a sense of well-being, choosing words that are gentle yet empowering. Steer clear of overly directive or exaggerated language—instead, focus on phrases that encourage self-care and personal progress. Incorporate positive, supportive messaging that acknowledges the reader's journey, fostering a sense of trust and genuine connection. This mindful approach helps create a voice that feels caring, balanced, and authentically aligned with the brand’s health-focused mission.

I'd encourage progress over perfection. To keep the tone balanced, I'd focus on small, achievable steps rather than absolute solutions. Using phrases like, “Start where you are” or “Every small step counts,” reinforces the idea that wellness is a journey and helps reduce any pressure for immediate results.

?? Knowing the needs of the audience and their spoken and written literature is very important. Long and story-oriented slogans may be important in one society, and short and functional slogans in another society. It is important that you fully understand the tone of the community being used. In Iranian society, short slogans that are close to people's lifestyle are tangible for the audience