You’re a copywriter and your editor keeps changing your work. How can you make sure your voice is heard?

When your editor frequently modifies your work, it can feel like your voice is being diluted. Here's how to ensure your voice still stands out: -Direct Communication: Schedule a meeting to discuss your concerns and the vision behind your work. -Feedback Loop: Establish a constructive feedback loop. Ask for specific reasons behind changes and suggest alternatives that retain your original tone. -Collaborative Editing: Propose a collaborative editing session. This way, you can understand the rationale behind changes in real-time and offer immediate alternatives. -Educate on Style: Share examples of your work that align with both your voice and the brand's goals. It demonstrates how your style can meet editorial standards without compromise.

This article is dead wrong. A copywriter's job is not to make sure their voice is heard. Their job is to achieve the goal stated in the brief. You don't matter. There is only the client and what they need.

Clearly express your concerns to your editor. Provide examples of successful copy you've written. Explain the reasoning behind your choices. Ask for specific feedback on areas of disagreement. Be open to compromise and finding a middle ground. Build trust through consistent high-quality work.

As a writer, when your editor keeps changing your work, you can try to talk to them politely. Say, "Hey, can we chat about my writing style? I want to make sure my voice comes through clearly." Then, explain why your voice matters and how it fits the project.

If you're a copywriter facing frequent changes from your editor, it's important to communicate effectively to ensure your message is conveyed properly. -Start by having a candid conversation with your editor, expressing your concerns, and seeking clarity on their expectations. -Share insights into your writing style and the reasoning behind your choices. Provide examples that showcase the effectiveness of your approach. ---Establishing open communication can help create a collaborative environment where both perspectives are valued. Additionally, be open to constructive feedback, and find a balance that preserves your unique voice while meeting the editorial requirements. Hope it helps

If a copywriter is this attached to the content they write, then they are rank amateurs. Professionals know the goal is to get the message across. Voice does not matter. Not to the reader and not to the writer, and definitely not to the editor.

Copywriting is an evolving skill and not even the best in the field get it right in one go. As a copywriter, what matters most is what your client and audience want to read, more than how you feel about it. While your voice is important and it is always good practice to push for a piece you believe in, but know when to step back and accept the feedback and improve your work. Rome wasn't built in a day, and nor can a good copy. Feedbacks are crucial to becoming a better writer over time and honing your skill. What you can try is not to take feedback personally and find an editor/manager who can give you critical feedback to help you succeed.

Never, ever, EVER say "this is my preference." It's a weak, wobbly argument and you'll always end up in a war about who likes what. Instead, defend your work with facts. As a copywriter, you should have a reasoning behind every word that can be backed up by research. If someone has a stronger argument than you as to why a sentence should be changed, then great! Your writing just got a bit stronger.

Don’t be afraid to push back, but have a reason to back it up. If you don’t have a reason behind the way you wrote a certain headline or sentence, then you’re doing it wrong. And remember: you’re all on the same team.

Firstly, I believe there's no such thing as "voice is heard". You're working for the client, not for your personal brand. Secondly, how experienced is your editor? If your editor is much more experienced than you, it's better to learn and make the changes as suggested. However, if you feel something isn't the way it should be, you must openly talk with your editor and sort things out. Editors usually have years of experience before they transition from a writer to a higher position. So mostly he/she is correct.

Just when I thought copy is about the target audience and not someone who is not. If the editor believes certain changes need to be made to maximize results, so be it. At the end of the day, the market decides, not you, not the editor.

I will explain the reasons behind my points, and maybe create a Loom video to give more context to my thought process while creating the copy. However, I will also see the perspective of the editor and leave the final decision to his/her discretion.

To be honest this is a hard one. Because if the editor is Your client ???? the person is in charge and… they put food on the table. But that doesn’t mean You won’t deliver Your best that’s where You make Your voice heard the most You tell the editor that You guys should experiment with 2 different posts (most not be the final product) And the one with the most engagement wins. Well hope You’re as good as You claim to be or else ?? Good luck ??