You’re considering an internship in Influencer Marketing. What should you research first?

- Understand basics of influencer marketing principles. - Research different types of influencer collaborations. - Familiarize with popular social media platforms and trends. - Explore case studies of successful influencer campaigns. - Learn about relevant tools and analytics used in the industry.

Before diving into an internship in Influencer Marketing, I prioritized essential research. I focused on understanding key platforms like Instagram, TikTok, and YouTube, studying successful campaigns, and getting a handle on industry terms. Staying updated on emerging trends and ethical considerations was crucial. I also followed industry publications and thought leaders to gain insights into current challenges and innovations. This thorough preparation ensured that I entered my internship well-informed and ready to contribute meaningfully to the Influencer Marketing space.

Understand the core concepts of influencer marketing, including what it is, how it works, and why it's effective. Learn about different types of influencers (micro, macro, and mega-influencers), the platforms they use, and how brands collaborate with them. Research case studies to see real-world examples of successful influencer marketing campaigns.

- Make sure that you have interests wider than growing your own personal following; success for a brand through influencer marketing is very different to success for an influencer working with a brand. - Make sure you are aware of the different reasons and goals for using influencer marketing - Make sure you have widened your knowledge of the industry beyond your own interests (people you follow)

Avant de se lancer dans le marketing d'influence et dans un stage, je vous conseille de comprendre les réseaux sociaux comme TikTok, YouTube, Instagram ou encore Twitch mais également le pouvoir de l'industrie. Il faut connaitre les principales parties prenantes de l'influence. Il faut arriver en stage informé du domaine dans lequel tu vas travaillé.

Stay updated with the latest trends in the industry. This includes changes in social media algorithms, emerging platforms, shifts in consumer behavior, and new strategies in influencer collaboration. Knowing the trends can help you anticipate shifts in the industry and adapt your strategies accordingly.

Il est nécessaire de rester à jour sur les dernières tendances du marketing d'influence. Il faut suivre les changements sur les réseaux en terme d'algorithme, les nouvelles tendances sur les réseaux, les nouveaux visages des plateformes, les consommateurs ou cible. Cela va te permettre d'anticiper tes concurrents.

Identify the key skills needed to excel in influencer marketing. This includes understanding social media platforms, analytics, content creation, communication, negotiation, and relationship management. Consider your current skill set and identify areas where you need improvement or additional learning.

Pour décrocher un stage dans le marketing d'influence, il faut montrer que tu comprends médias sociaux, tu sais analyser les données, tu sais créer du contenu ou diriger une création de contenu et le point principal, tu sais gérer tes relations pour créer de la confiance. Tiens compte de tes compétences actuelles et identifie les domaines dans lesquels tu as besoin d’améliorations ou d’apprentissages supplémentaires.

Research companies or agencies that offer internships in influencer marketing. Look for opportunities that align with your interests and career goals. Consider the types of industries these companies serve and the kinds of influencer campaigns they specialize in.

Looking for the scope of opportunities must be the foremost goal before getting into an internship. Also working with startups can give a broader idea of what works and what doesn't.

Il est très compliqué de rentrer dans le monde de l'influence donc n'hésite pas à regarder les offres sur toutes les plateformes ou discute directement sur LinkedIn avec des professionnels du secteur pour avoir des astuces de recherches. Tu vas pouvoir travailler pour un influenceur ou travailler pour une agence qui travaille avec des influenceurs, tout va dépendre des offres disponibles.

Prepare for your internship by familiarizing yourself with the tools and software commonly used in the industry, such as influencer platforms, analytics tools, and content management systems. Also, consider developing a portfolio that showcases your understanding of influencer marketing, including any relevant projects or case studies you've analyzed.

Prépare ton stage en te familiarisant avec les outils et les logiciels couramment utilisés dans l’industrie, tels que les plateformes d’influence (Upfluence, Kolsquare, Brandwatch,...) , les outils d’analyse (Bitly, Google Sheet, ...) et les systèmes de gestion de contenu (Hootsuite par exemple) . Il est également important de développer un portfolio qui met en valeur ta compréhension du marketing d’influence, y compris les projets pertinents ou les études de cas que tu as eu l'occasion d'analyser.

Networking: Engage with professionals in the field through social media, industry events, or webinars to gain insights and advice. Learning Resources: Utilize online courses, webinars, blogs, and books to deepen your understanding of influencer marketing. Practical Experience: If possible, start a small-scale influencer marketing project on your own or with peers to gain hands-on experience. Ethics and Compliance: Understand the ethical considerations and regulations surrounding influencer marketing, especially concerning transparency and disclosure.