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You're considering a career in sustainable design. What are some common misconceptions you should know about?

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If you're passionate about creating positive environmental and social impacts through design, you might be interested in pursuing a career in sustainable design. However, before you dive into this exciting and rewarding field, you should be aware of some common misconceptions that might affect your expectations, choices, and opportunities. In this article, we'll debunk some of the myths and stereotypes that surround sustainable design and help you understand what it really entails.

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1 It's all about green buildings

One of the most prevalent misconceptions about sustainable design is that it only applies to green buildings, such as those that use renewable energy, conserve water, or reduce waste. While these are certainly important aspects of sustainability, they are not the only ones. Sustainable design is a holistic approach that considers the environmental, social, and economic impacts of any design project, from products and services to systems and policies. Sustainable design can address issues such as climate change, poverty, health, education, diversity, and human rights, among others.

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Eduardo Gracia Bandrés

Inventor | Engineer | Product Manager & Designer | Entrepreneur | Creativity | Sustainability | Innovation & Strategy | International Speaker
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Design is everywhere, and sustainable design is considering environmental, social, and economic aspects for the development of the products, services, policies... and of course green buildings and architecture, but not only that. ?? Ecodesign principles guide the creation of products/spaces with minimal environmental impact, focusing on reducing resources, waste, and emissions, and generating a positive impact. ?? While recognizing the importance of economic viability, ensuring they contribute to long-term prosperity. ?? By considering the full life cycle and afterlife of products, services, and buildings, and policies for encouraging and rewarding, sustainable design strives to create a regenerative, equitable, and resilient future. ????

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2 It's expensive and complicated

Another common misconception about sustainable design is that it is more expensive and complicated than conventional design. This might stem from the idea that sustainable design requires more materials, technology, or expertise than traditional design. However, this is not necessarily true. Sustainable design can actually save money and resources in the long term by reducing operational costs, increasing efficiency, and enhancing user satisfaction. Sustainable design can also simplify and streamline design processes by applying principles such as biomimicry, circular economy, or cradle-to-cradle, which mimic nature's patterns, minimize waste, and optimize resources.

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Preksha Bader

?? Director at Digitalgowhere | Expert in Digital Sustainability ?? | Reducing Digital Carbon Footprints for B2B and public listed companies with SEO, Design & Web Development | ? SME Climate Hub business ??|
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Starting out in sustainable design, I thought it would be complex and costly. But as I delved into digital sustainability, I realized it's the opposite. Designing with sustainability in mind is not only straightforward but also cost-effective. It's about making conscious choices that benefit both the environment and your bottom line. So, if you're new to this field, don't be deterred by misconceptions. Embrace digital sustainability—it's simpler and more affordable than you might think.

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3 It's a niche or a trend

Some people might think that sustainable design is a niche or a trend that only appeals to a certain segment of the market or the industry. They might assume that sustainable design is only relevant for environmentalists, activists, or innovators, and that it has no mainstream appeal or impact. However, this is far from the truth. Sustainable design is a growing and diverse field that encompasses many disciplines, sectors, and regions. Sustainable design is not only a moral duty, but also a competitive advantage and a strategic opportunity for any design professional or organization. Sustainable design is not a fad, but a necessity and a responsibility for the present and the future.

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4 It's a one-size-fits-all solution

Another misconception about sustainable design is that it is a one-size-fits-all solution that can be applied universally to any design problem or context. This might result from the misconception that sustainable design is a fixed set of rules or standards that dictate what is good or bad for the environment or society. However, this is not the case. Sustainable design is a flexible and adaptive process that requires creativity, collaboration, and critical thinking. Sustainable design acknowledges the complexity and diversity of design challenges and solutions, and respects the cultural, social, and environmental differences and needs of different stakeholders and communities.

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Preksha Bader

?? Director at Digitalgowhere | Expert in Digital Sustainability ?? | Reducing Digital Carbon Footprints for B2B and public listed companies with SEO, Design & Web Development | ? SME Climate Hub business ??|
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Each project is unique and requires a tailored approach. What works for one project may not be suitable for another. Flexibility and adaptability are key in creating sustainable solutions.

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5 It's a solo or a top-down effort

The last misconception about sustainable design that we'll address is that it is a solo or a top-down effort that only depends on the individual designer or the decision-maker. This might stem from the misconception that sustainable design is a technical or a managerial skill that can be learned or implemented by a single person or a single authority. However, this is not the case. Sustainable design is a collaborative and participatory effort that involves multiple perspectives, disciplines, and actors. Sustainable design requires communication, cooperation, and co-creation among designers, users, clients, partners, and other stakeholders. Sustainable design also empowers and engages people at all levels of the design process, from ideation to implementation and evaluation.

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David Charles, CSI

Esteemed advocate for collaboration amongst leaders, supporters, and professionals in the Construction and Greater AEC industry.
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Being more environmentally conscious can NOT be a solo effort. The world is impacted by the sum of its actions - mother nature doesn't limit its effects on wealthier areas or niver neighborhoods. We need for Sustainable Deisgn to be inspires and implemented by EVERYBODY.

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Preksha Bader

?? Director at Digitalgowhere | Expert in Digital Sustainability ?? | Reducing Digital Carbon Footprints for B2B and public listed companies with SEO, Design & Web Development | ? SME Climate Hub business ??|
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I won’t say top down is not important, but it involves collaboration and engagement at all levels, from individuals to organizations. It's about collective action and shared responsibility to create a more sustainable future.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Julia Fa?hauer

Marketing Manager Medivet Deutschland
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When considering a career in sustainable design, be aware of common misconceptions. First, sustainability means different things to different people: some see it as ecological sustainability, while others focus on economic sustainability. It's vital to differentiate between these when choosing a job. Additionally, many companies advertise sustainability because it's trendy, not because they're genuinely committed. This can lead to situations where the actual job involves little to no sustainable practices. It's crucial to clarify a company's genuine commitment to sustainability before joining.

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You're considering a career in sustainable design. What are some common misconceptions you should know about?

1

2

3

4

5

6

1 It's all about green buildings

2 It's expensive and complicated

3 It's a niche or a trend

4 It's a one-size-fits-all solution

5 It's a solo or a top-down effort

6 Here’s what else to consider

Sustainable Design

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You're considering a career in sustainable design. What are some common misconceptions you should know about?

1

2

3

4

5

6

1 It's all about green buildings

2 It's expensive and complicated

3 It's a niche or a trend

4 It's a one-size-fits-all solution

5 It's a solo or a top-down effort

6 Here’s what else to consider

Sustainable Design

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