Navigating the Competitive Landscape Discussing competitors can be delicate. To approach it effectively: ?????????? ???? ?????????????????? ?????? ????????????????????: Identify opportunities and threats. ?????????? ??????????????????????: Base analysis on facts, not opinions. ?????????????? ??????????????????????????????: Handle sensitive information with care. ?????????????????? ?? ???????????????? ??????????????: View competitors as sources of inspiration. ?????????? ???????? ???????????? ??????????: Ensure analysis serves their objectives Competitor analysis isn't about negativity; it's about learning and growth. By approaching it with respect, objectivity, and a focus on learning, you can help your client gain a competitive edge

- Start by emphasizing the importance of understanding competitors to identify strengths and weaknesses in their own strategy. - Encourage an open dialogue, allowing the client to express their thoughts while guiding them to focus on actionable insights and innovative opportunities.

Definir primeramente ?Quién es la competencia?, entendiendo no solamente si brindamos productos y/o servicios similares; sino además dónde estamos enfocando nuestro nicho de mercado. ?Dónde me quiero posicionar?, no todo el mundo que cubre la misma necesidad es de por sí un competidor. Pensemos por ejemplo, en el mercado automotriz, ?Los autos chinos son competencias por ejemplo de marcas de alta gama como Porsche, Mercedes Benz, BMW, Rolls Royce?

When coaching a client on competitor analysis, navigate discussing their business strategies with objectivity, focus, and alignment. Encourage them to view competitor strategies not as threats but as learning opportunities. Focus on analyzing strengths, weaknesses, opportunities, and threats (SWOT) of competitors, while emphasizing how to leverage unique advantages. Guide them to evaluate competitor moves without copying but rather refining their own strategies. Align the discussion with their business goals, helping them identify gaps or areas for innovation. Keep the conversation forward-thinking, positioning them to stay competitive while staying true to their brand and mission.

El análisis de la competencia supone contar con algunas capacidades clave, principalmente la observación y el espíritu crítico, pues lo que se persigue es identificar oportunidades de aprendizaje, cambio y transformación. De las cuestiones a observar sobresale la propuesta de valor de los competidores: ?Qué problema resuelve? ?Qué dolor evita? ?Qué elementos articula para hacer un aporte diferencial? Con esta información, es posible mirar hacia adentro de la empresa, descubrir gaps de performance y dise?ar procesos de mejora que valdrá la pena integrar al plan de negocios para su acompa?amiento. Desarrollar la capacidad de mirarse críticamente y admitir el error es esencial. El coach cuenta con herramientas para favorecer este proceso.