You're building a social media strategy. What's the best way to incorporate influencer marketing?

Personally influencers have no effect on me except to question that if someone is getting paid to “influence me” how independent are they? I’m old enough to be “un influenced”

First, visualize your venture and determine your values, mission and objectives, preferably writing them down. From there, determine your marketing objectives - what are you hoping the influencer will do for you/your brand? From there, you can determine the budgeting logistics and seek out influencers that align with the values and mission of your venture, while being realistic about goals and strategy.

Incorporating influencer marketing into a social media strategy involves identifying the right influencers who align with the brand's values and target audience. Once identified, fostering authentic partnerships, clear communication, engaging content, long-term relationships, and measurable goals are essential. Additionally, collaborating with diverse influencers and ensuring authentic endorsements can maximize the impact of influencer marketing within the social media strategy.

Incorporating influencer marketing into your social media strategy involves first defining clear goals and understanding your target audience. Set specific objectives for the campaign and diversify across different social media platforms. When setting the goals, make it a win-win scenario so that influencers will want to work with your brand again.

Marketing de influência é um território perigoso, porque está diretamente ligado ao engajamento, enquanto uma estratégia de conteúdo eficiente n?o necessariamente vai depender disso para conseguir vendas. Temos que lembrar também de que influencers podem trazer muitos seguidores, mas isso n?o significa trazer clientes. Existem pessoas com milhares de seguidores que n?o ganham nem um real com a internet. A depender do produto vendido, vale muito mais uma estratégia bem fundamentada em dados do que a dependência de uma figura famosa.

Según m experiencia hemos llegado a una etapa de colapso de influencers para marcas y negocios de toda índole. Es muy importante trazas los objetivos de marketing de influencers considerando puntos relevantes como: . Es afin a mi audiencia? . Ha trabajado con otras marcsas de mi categoría o sector? . Realmente la relación costo/beneficio será positivo? . Qué plan de contenido usaré para rodear al influencer para que ese impacto se traduzca en nuevos leads, engagement, etc.

Influencers are not one size fits all! UGC is a great way to capture consumer attention, but it is important to ensure that the influencer(s) you choose to represent are catering to the audience segment that you're aiming for

If you are looking outward for B2B influencers, and your own leadership team are not active on platforms like LinkedIn, you might want to pause and reflect. The best influencers for a B2B company are the people running it - or at least they should be!

Identifying the right influencers is crucial. Beyond follower count, consider metrics like audience demographics and content quality for successful partnerships. It's essential to ensure that influencers align with your brand values and that you resonate with the type of content they produce. This alignment fosters authenticity and credibility.

I have to wonder why or how we have come to need influencers in our lives. There is enough advertising out there already, it’s just another impost on us by desperate business managers.

Establish genuine relationships with influencers. Engage with their content, and consider reaching out personally before proposing a collaboration. Authenticity is key in influencer marketing.

I do not recommend influencers, I mean who the hell are we becoming? Americans? I’d like to think not, the internet and subsequent social media has been allowed to infiltrate our lives, I believe, to the detriment of individual thought. So I’m glad I’m out of the workforce and don’t need an influencer!

Negotiations can happen on multiple factors, the best way to always see is that there is a shared value. Develop mutually beneficial relationships by understanding influencers' creative preferences. Clearly define deliverables, expectations, and compensation terms during negotiation. It can be a barter deal to something like a paid deal, or to have a deal wherein you can use the influencer's reach to give a referral for your product or services. And once that is done, you definitely need to create and distribute your content.

Reaching out to influencers is a critical step in influencer marketing. It's important to approach them professionally and transparently, clearly outlining your brand, campaign goals, and what you can offer them. Negotiating terms and conditions is also crucial to ensure both parties are on the same page. As a marketing professional, I'd stress the importance of personalizing your pitch to each influencer, showing them you understand their brand and audience. Also, always be prepared for negotiation, as influencers often have their own set of expectations and requirements.

Es muy importante hacer un encuadre perfecto, para que no se da?e esa relación. Tan directo que duela, eso lo hará todo más simple en un futuro. En muchas ocasiones, por miedos quizás, a que no guste nuestra propuesta, tratamos de maquillar algunas cuestiones para que nos la acepten. Nunca hagan eso, de lo contrario, los problemas que nos ahorramos en un principio, vendrán por nosotros en un futuro. Expresen claramente que es lo que esperan a cambio, ventas, likes, seguidores, etc. Ya que en muchas ocasiones, alguien que nos traccione con likes, quizás no pueda hacerlo con ventas, y si nosotros buscamos más ventas, esto será definitivamente un problema. Hagan un buen encuadre inicial.

I always recommend working with the influencer to create the content for your brand. Oftentimes, we see that influencer content for brands seem very scripted and disingenuous. Those who consume this content can typically see right through it and go past the content as if it were an ad. Collaborate closely with your influencers and see how you can create content that doesn't shift from their normal content. Things like product placement and everyday usage of products in videos can go a long way.

See all of my previous comments and add to it that I’m proud to say that an “influencer has had, nor ever will have any form of influence over my household or personal purchases. Sadly it appears they have created a niche for themselves to the point that you are running a survey! Which I find, reflects poorly on the intellect of the average Aussie Happy Australia Day!!!

When working with an influencer to create content for your brand, assuming you've done the proper research and vetting, I always recommend a hands off approach if that's an option. Especially in B2B, users are much more sophisticated and can tell when something is scripted. Let them control the brand. They know their audience the best and you will be rewarded or that.

Cuidado, el contenido debe ser generado inicialmente por nosotros, pero ese contenido deberá ser sometido a revisión, ya que debe ser sólido para que quien actúe como influencers, esté en línea con el mensaje que intentamos transmitir, de lo contrario podría verse como algo no auténtico.

If you believe enough that good money paid to an “ influencer” is worthwhile, you must be selling a service or product that is looking for a very dumb audience so good luck to you! Personally my conscience alone would not permit me to become associated with a business or company that has an array of products with a negative effect on people in order to make money.

Hazlo periódicamente. Solicita métricas. Mide todo, que en ocasiones las primeras acciones no son las correctas, y siempre se puede corregir para lograr el objetivo. Pero si no medimos en corto (diariamente o semanalmente), perderemos esa valiosa posibilidad de ir corrigiendo el rumbo de las campa?as.

In crafting a social media strategy, identify influencers aligned with your brand, ensuring their audience matches your target demographic. Collaborate with influencers to create authentic content that resonates with their followers, promoting your brand subtly. Establish clear goals, whether it's increasing brand awareness or driving sales, and track performance metrics. Foster long-term relationships with influencers to build trust and credibility. Leverage influencer insights for content optimization and adapt strategies based on campaign outcomes. A well-executed influencer marketing component can amplify your social media strategy, driving brand affinity and expanding your online presence.

My company, DATAcated, focuses on this type of work for data analytics/ AI companies. Start by identifying influencers who are recognized in the tech, AI, and data analytics space. Their followers are likely to be interested in and understand the value of your products and services. Collaboration with these influencers should focus on educating and informing the audience. Since AI and data analytics can be complex, influencers who can explain these concepts in an accessible way are valuable. For example, they could demonstrate how your AI tool simplifies data analysis through a tutorial or case study.

Consider building long-term relationships with influencers who consistently deliver value. Long-term partnerships can foster authenticity and a deeper connection with your audience.

A mi entender, la parte más importante es el "encuadre inicial ". Como en toda relación, la laboral no es diferente que la de una pareja. Es muy importante que ambas partes sepan que espera una de la otra. Esta etapa será clave, ya que una vez resuelta, ambas podrán trabajar en conjunto y crecer a la par. Si esperamos más ventas, y nuestro influencer nos aporta más likes o más seguidores, si el no lo sabe, pensará que esta haciendo bien su trabajo, no obstante para nosotros no estará colmando nuestras expectativas. Esto no tendrá otra cosa que un final amargo. Todo por no haber sido lo suficientemente claro al principio. Tómense el tiempo necesario al inicio para expresar todas y cada una de las cosas que esperamos de la otra parte.