You’re a brand strategy professional. How do you know which project management tools to use?

As a brand strategy professional, selecting the right project management tools is essential for efficient collaboration, streamlined workflows, and successful project execution. Some key considerations and top tools tailored for brand management are: Wrike HubSpot Sprout Social Brandfolder Slack FreshBooks Zendesk Teamwork

It's important to consider your needs and preferences before starting your search for project management solutions. Evaluate the kinds of projects you work on, their complexity, and their dynamic nature. Think about how often information is shared and updated. Think back to your favourite techniques for planning tasks and tracking your advancement. Think about how you quantify and report results as well. By being aware of these factors in advance, you can simplify the selection process and make sure the tool you choose exactly suits your project management needs.

Ao escolher as ferramentas de gerenciamento de projetos para nossa estratégia de marca, consideramos diversos fatores, como tamanho do projeto, preferências da equipe e integra??o com outras ferramentas. Optamos pelo Microsoft 365 para colabora??o e Power BI para análise de dados. Buscamos op??es intuitivas e escaláveis, integradas a outras plataformas, e levamos em conta custo e feedback dos usuários.

You have to start with what you are attempting to achieve. Be prepared to not need any sort of project management tool. Or, be ready to use something substantial. The big thing is make sure it fits your needs. In too many cases, people jump to managing the technology or figuring that out before they figure out what they even need.

I love using tools that are made with marketing or creative agencies in mind, as they seem to have the features and flexibility often missing from those targeting IT or other department types. That said, being able to share projects cross functionally and improve team collaboration, efficiency and visibility by using one tool for the whole company is ultimately the best solution.

Once your project management requirements have been established, the next step is to carefully review the tools that are currently accessible. Consideration must be given careful thought to factors that include functionality, usability, integration, security, pricing, and support details. Using internet evaluations, ratings, and demos makes it easier to understand each tool's capabilities in relation to your unique needs. Thorough evaluation guarantees the choice of a project management application that synchronises with your requirements, promoting efficient teamwork and enabling the successful completion of projects.

Hot tip: ask your team for input! Not all project management tools are created equal. Tools like Wrike and Asana have very similar functionality, for instance, but the user experience is toooootally different. (And in my experience, creatives love one and loathe the other...) The most important thing with any project management tool is that it will actually get used. So have your team test and let them choose the one that feels it will help streamline their work, rather than cause a feeling of increased admin work.

One thing that I realised, never underestimate the people who will have to interact with the tool (as people don’t like changes) and it could become a major problem. Once identified 2/3 tools that do the job you want, a user test would help people with the adoption and engagement as they will feel empowered.

Time spent in this research is an investment and actually a time saver. If you go for the wrong one, you would have dedicated many many hours, months and even years and may find you too engaged and frustrated to change. But the drawbacks would accumulate and eventually you would have to do a deeper analysis and change systems .

Most of the tools offer free trial periods. Often when contemplating between a few options, the best way to know what works for you is to try it out in practice in your everyday work.

You don't have to stick to one software for life. With evolving changes and more budget, switch to the tools that you find friendly, has tons of tutorials for it, and has a large community of creatives/PMs using it. Make sure your efficiency isn't at stake with the new tool. A shift isn't necessary if a new tool has 2 new features! It is probably necessary when you tool lacks 2 revolutionary features that is hindering you work in the new work environment. Majorly, your tool will get those 2 features too:)

TESTING AND EVALUATING YOUR BRAND- it's important to take your project/ product to the end consumer. The consumer who will be purchasing your Brand is the most important Fact. What you hope or feel doesn't matter if the consumer can't give you at least 80% positive feedback on your Brand after doing in person interviews with the customer.

Brands are like babies, it's not enough to take care of them, you have to feel what they need, you have to have love for them. Branding tools can be the most technical possible, but there is a test that must be done with all stakeholders, which is the feeling of each one of them for the brand.

1.Sample Project Testing:Assess performance on a sample or current project. 2.Workflow Impact:Measure productivity and workflow changes. 3.Stakeholder Involvement: Gather feedback from team, clients, and stakeholders. 4.Usability and Reliability:Evaluate ease of use and system reliability. 5.Flexibility and Scalability: Determine adaptability and growth potential. 6.Meeting Expectations:Choose based on meeting goals and expectations.

Selecting the ideal project management tool is a critical decision that significantly impacts the efficiency and collaboration within an organization. In my experience, the most effective way to make this decision involves multiple teams testing the shortlisted tools through their free trial versions and comparing the results. This hands-on experience will provide valuable insights into how each tool aligns with the organization's unique requirements. Consider aspects like collaboration features, user interface, and the overall impact on team productivity. In my opinion, Pivotal Tracker and Notion are my top choices.

Antes de escolher uma ferramenta de gerenciamento de projetos, avalie suas necessidades específicas e os objetivos da estratégia de marca. Considere fatores como o tamanho da equipe, complexidade dos projetos, or?amento disponível e recursos necessários. Mantenha-se atualizado com as últimas tendências e desenvolvimentos no campo de gerenciamento de projetos. Novas ferramentas e recursos est?o sendo constantemente desenvolvidos, ent?o esteja aberto a mudan?as e melhorias que possam otimizar suas práticas de gerenciamento de projetos. à medida que sua equipe e projetos evoluem, suas necessidades de gerenciamento de projetos também podem mudar, ent?o esteja disposto a ajustar suas ferramentas conforme necessário.

Before choosing a Project Management tool, you need to have a strategy in place. The tool cannot be a success if you don't have a proper plan. Having a proper Process for Project Management is critical (such as roles & responsibilities, well-defined KPIs, deadlines, budget, etc.) Have in mind what type of projects will you be taking (for example, I prefer Asana or Monday.com for big projects, Airtable for list-to-do projects and Trello for visual projects such as Content Plans or Rebranding). How many users will be needed? What's the learning curve of the tool? Have they used them before? Do they have time for learning? What about the communication & reporting? Is the tool user-friendly? Will be approved by your legal department?

Reviewing and Improving Project Management Tool Usage 1.Monitoring and Measurement: Track performance metrics to assess impact on objectives and satisfaction. 2.Keeping Up with Trends:Stay informed about new tools and methodologies in project management. 3.Feedback and Improvement: Gather feedback for continuous optimization of tool usage. 4.Exploring New Tools:Explore new tools for potential advantages over current ones. 5.Openness to Change: Be open to switching to better-suited tools for improved efficiency and alignment with goals.

Over a period, when teams grow, project complexity increases and the product strategy should be to tackle this imminent change on a regular time frame. Considering scale is something you have already considered while choosing the right tool, it is suggested that the challenges faced during the usage are brought to the attention of the respective tool's customer success manager. If a chosen tool is aligned to your strategy, and they are user-centric then you will find a way to get through your challenges by using their product updates-typically improved features, else the recommendation is to know how easy it is to migrate from one tool to another before it's too late.

The tool that’s in our heads. To help with: Thinking. Planning.. Foresight. Discussion. Doing . Reflection .Collaborating. Reviewing. Planning. Thinking. Again. The common theme, is to think. Really think about what needs doing and how you’re going to do it. And then use tech tools.

As a brand strategist, the project management tool that would be commonly used is Trello. Trello is popular among brand strategists for its user-friendly interface, customizable features, and ability to organize tasks and projects effectively. Three other project management tools that can be considered are: Asana Monday.com ClickUp

Adjust the tools to the people who will be using them. - Your team doesn't know much about Scrum? Don't rely on tools built for scrum. Your team doesn't seem to find their way in kanban? Don't use canban. - Your team is a mix of juniors, mediors, and seniors? Don't use complex tools, don't use tools with dated ui/ux. - Each task has numerous dependencies that span between teams and specialties? Make sure your tool has subtask options, attachment options, and integrations with your preferred cloud solutions (Google Drive in my case) and comms channels (like Slack for me). Make sure you (as the PM) have the bird's-eye view of all the projects, tasks, and team members. (for me, that's Asana)

é essencial garantir que todos compreendam como utilizar uma ferramenta que integra aos processos e objetivos de branding da organiza??o. A capacita??o da equipe e a educa??o sobre as melhores práticas de gerenciamento de projetos podem ser valiosas para garantir que a ferramenta seja utilizada de maneira otimizada. Esteja aberto ao feedback da equipe e dos usuários da ferramenta para obter insights de como a ferramenta está funcionando na prática. Ao adotar uma abordagem colaborativa, proativa e receptiva ao uso da ferramenta de gerenciamento de projetos, é mais provável que você alcance o sucesso na implementa??o e na execu??o de suas estratégias de marca.

How to future-proof your martech stack? When you go live with a new tool, that’s a snapshot of your life today. But everything around us is in constant change. It’s relatively easy to find a tool for your needs right now but it’s far more difficult to be future-proof. Have some sort of a Roadmap and a practice to regularly review your tools. You don’t want to find yourself in a situation in two year's time where you need to reboot everything. Tip: when you are making decisions about martech tools, think also about how flexible and adaptive they are and how well they scale into your possible future business scenarios.