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You’re a brand manager. How can you stay up-to-date with industry trends?

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As a brand manager, you need to keep your finger on the pulse of the market, the consumers, and the competitors. You have to monitor and analyze the trends that affect your brand's performance, positioning, and reputation. But how can you stay up-to-date with industry trends in a fast-changing and complex environment? Here are some tips to help you.

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Ifedolapo Ojuade, ABMP, MBA

Commercial Leader | Strategic Marketing Professional | FMCG Tech | Faculty at BMA | Writing "The Nigerian Consumer…
Pragya Dujari

IIM Indore | Franchise Consultant | Business Advisor | Brand Strategist I Network Builder I AI Enthusiast I Building…

1 Follow relevant sources

One of the easiest ways to stay informed is to follow the sources that publish relevant and reliable information about your industry. These can include trade journals, magazines, blogs, podcasts, newsletters, reports, and social media accounts. You can use tools like Feedly, Pocket, or Flipboard to aggregate and organize the content you want to read or listen to. You can also set up Google Alerts or Talkwalker Alerts to get notified when new articles or mentions appear online.

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Ifedolapo Ojuade, ABMP, MBA

Commercial Leader | Strategic Marketing Professional | FMCG Tech | Faculty at BMA | Writing "The Nigerian Consumer Code" series for BusinessDay | I deliver ROI-positive Commercial Programs for MNCs.
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Staying ahead in the game requires perpetual learning: 1. Continuous Learning: Dedicate time to consume industry news, reports, and case studies. Knowledge is your superpower. 2. Network: Connect with peers, attend industry events, and join relevant communities. Insights often come from unexpected conversations. 3. Professional Development: Invest in courses, workshops, or certifications to stay current with industry best practices. Adaptability is your secret weapon. 4. Experimentation: Don't shy away from testing new strategies or tools. Embrace experimentation to stay agile in a dynamic landscape.

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Thiago Almada

Chefe de opera??es na Apex Comunica??o Estratégica
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Se manter atualizado em mundo que produz muita informa??o o tempo todo é uma tarefa "assaz" (como diria Marco Bianchi) complicada. Mas o checklist passa por uma lista de 2 ou 3 podcasts (do Br e da gringa), 2 newsletters, Meio & Mensagem pra saber as notícias do setor e alguns profissionais do setor no twitter e LinkedIn. No caso de agência de PR - que é o meu caso - entendo que seguir profissionais de agência americanas como a @kristintynski e o @paulroetzer do Ai marketing Institute tem me colocado a frente em algumas quest?es no setor.

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Pragya Dujari

IIM Indore | Franchise Consultant | Business Advisor | Brand Strategist I Network Builder I AI Enthusiast I Building EdTech and creating Possibilities
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Subscribe to industry-specific publications such as Adweek, Marketing Week, or Harvard Business Review to receive regular updates on the latest trends, case studies, and thought leadership articles. For example, if you're in the fashion industry, following fashion magazines like Vogue or Business of Fashion can provide insights into evolving consumer preferences and emerging fashion trends.

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2 Join online communities

Another way to stay updated is to join online communities where you can interact with other professionals, experts, and influencers in your field. These can include forums, groups, networks, or platforms that are dedicated to your industry or niche. You can use these spaces to ask questions, share insights, get feedback, and learn from others' experiences. You can also participate in webinars, events, or workshops that offer valuable insights and learning opportunities.

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Pragya Dujari

IIM Indore | Franchise Consultant | Business Advisor | Brand Strategist I Network Builder I AI Enthusiast I Building EdTech and creating Possibilities
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Participate in LinkedIn Groups or Reddit communities dedicated to your industry. Engage in discussions, ask questions, and share your own experiences. For instance, joining a LinkedIn Group for digital marketers can connect you with fellow professionals who share valuable insights and strategies for leveraging new digital marketing trends.

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3 Conduct market research

A more proactive way to stay on top of industry trends is to conduct your own market research. You can use various methods and tools to collect and analyze data about your target audience, competitors, and market conditions. You can use surveys, interviews, focus groups, or online reviews to gather feedback and opinions from your customers or prospects. You can use tools like SEMrush, Moz, or SimilarWeb to track and compare your competitors' online performance, strategies, and tactics. You can use tools like Google Trends, Statista, or IBISWorld to access and interpret industry statistics, forecasts, and reports.

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Pragya Dujari

IIM Indore | Franchise Consultant | Business Advisor | Brand Strategist I Network Builder I AI Enthusiast I Building EdTech and creating Possibilities
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Use tools like Google Trends, SEMrush, or Statista to analyze search trends, consumer behavior, and market dynamics. For example, if you're in the technology sector, conducting market research might reveal growing interest in renewable energy solutions, prompting your brand to explore opportunities in eco-friendly tech products.

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4 Experiment and test

A more creative way to stay ahead of industry trends is to experiment and test new ideas, approaches, or solutions for your brand. You can use tools like Google Analytics, Hotjar, or Optimizely to measure and optimize your website, landing pages, or campaigns. You can use tools like Canva, Adobe Spark, or Lumen5 to create and test different types of content, visuals, or videos. You can use tools like Mailchimp, HubSpot, or CoSchedule to plan and test different email marketing, social media, or content marketing strategies.

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Pragya Dujari

IIM Indore | Franchise Consultant | Business Advisor | Brand Strategist I Network Builder I AI Enthusiast I Building EdTech and creating Possibilities
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A classic example of experimentation is A/B testing in digital marketing campaigns. By creating two versions of an ad or landing page with slight variations and measuring the performance of each, you can determine which version resonates better with your audience. For instance, an e-commerce brand might experiment with different messaging or visuals to optimize conversion rates.

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5 Learn and improve

A more continuous way to stay in tune with industry trends is to learn and improve your skills and knowledge. You can use platforms like Coursera, Udemy, or Skillshare to enroll in online courses, programs, or certifications that cover topics related to your industry or niche. You can use platforms like Medium, LinkedIn, or Quora to read and write articles, posts, or answers that showcase your expertise and thought leadership. You can use platforms like Goodreads, Audible, or Blinkist to read or listen to books, summaries, or podcasts that inspire and educate you.

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Pragya Dujari

IIM Indore | Franchise Consultant | Business Advisor | Brand Strategist I Network Builder I AI Enthusiast I Building EdTech and creating Possibilities
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Take advantage of online learning platforms like Coursera, Udemy, or LinkedIn Learning to deepen your knowledge and skills in areas relevant to your role as a brand manager. For example, attending a webinar on influencer marketing trends can help you stay informed about the latest strategies for collaborating with influencers to promote your brand.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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You’re a brand manager. How can you stay up-to-date with industry trends?

1

2

3

4

5

6

1 Follow relevant sources

2 Join online communities

3 Conduct market research

4 Experiment and test

5 Learn and improve

6 Here’s what else to consider

Brand Management

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You’re a brand manager. How can you stay up-to-date with industry trends?

1

2

3

4

5

6

1 Follow relevant sources

2 Join online communities

3 Conduct market research

4 Experiment and test

5 Learn and improve

6 Here’s what else to consider

Brand Management

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