You're balancing financial planning and CSR goals. How can you ensure profitability remains intact?

CSR is increasingly becoming a competitive advantage in today's market. Co’s that effectively incorporate CSR into their business strategies often see enhanced brand loyalty & customer trust. Research indicates that consumers are more inclined to support brands that align with their values, with many willing to pay for products from socially responsible companies. A strong CSR strategy can also attract top talent. Moreover, CSR initiatives can lead to operational efficiencies & cost savings-adopting sustainable practices directly benefit the bottom line while fostering a positive corporate image.This alignment of values & strategies not only promotes profitability but ultimately contributes to long-term success & sustainability.

Creo importante dejar de hablar del concepto de Responsabilidad Social Empresarial ya que se asocia con un paradigma instalado en la década de los 90 donde las empresas se enfocaban en donaciones o regalías a la comunidad sin entenderlo como una inversión en desarrollo comunitario. Quienes trabajamos en sustentabilidad tenemos la misión de cambiar esta visión y llevarla a un siguiente nivel, considerando que es parte del quehacer de la empresa y no una actividad filantrópica. Que si vamos a invertir en nuestras comunidades debemos medir ese impacto sistemáticamente y gestionar mejoras, no desentendernos porque ya “donamos” porque eso no asegura el impacto.

If you are an old school banker, your moral and financial compass should be the same. Making decisions for the best outcome ,where everyone wins, is the best approach to make decisions. Also clients prefer to work with those who they know may not be the cheapest but know they are respected and you will never cause them to be concerned about you. The same goes for staff. That culture should pervade the company. You make more profits doing the right thing compared to the alternative. Taking the last basis point is not elegant and it does not work.

Es fundamental entender que la RSC no es una apuesta filantrópica ajena o alejada de la cadena de valor, todo lo contrario es un modelo integral de gestión que involucra múltiples dimensiones entre ellas: la propia cadena de valor, el equipo humano, el gobierno corporativo, la inversión social estratégica, y la gestión medioambiental. En esta medida todas las acciones de carácter voluntario que integren las preocupaciones económicas, sociales y ambientales en las operaciones y en la relación de las organizaciones con sus diversos y complejos grupos de interés serán parte de ese modelo integral de RSC

A business can easily go beyond CSR, and make it a business for the common good, where sustainability is in the DNA of their entire business model. Like Fair Enterprises, Social Enterprises, steward owned. That would really mean system change. CSR is incremental change, not touching the root causes.

It is imperative to conduct a materiality assessment to identify which CSR issues are most relevant to the business and stakeholders (e.g., climate change, community health, diversity), and then based on this assessment, we can prioritize CSR initiatives that have the greatest impact and align with business strengths

é importante salientar que uma aborde responsabilidade social também deve observar quais impactos a empresa gera sobre a sociedade, devendo-se trabalhar para minimizar, mitigar e/ou compensar eventuais impactos negativos.

Avoid CSR programs that drain resources without providing measurable benefits. Evaluate the cost-effectiveness of each initiative, ensuring that it aligns with the company’s financial health while delivering social or environmental benefits. you should also focus on CSR programs that generate both economic and social benefits and align CSR programs with company goals

The single most important part of any Sustainability program is to align the strategic planning with the business goals. Sustainable growth comes from working in conjunction with the company's growth plans, not against. So, build out your objectives, initiative timelines and program financials, but make sure they align and support your business' goals.

La RSE debe abordarse como una parte integral de la organización, por ello dentro de la planificación estratégica las acciones emprendidas deben estar acorde a los objetivos de la organización y ser un objetivo de la organización. Una buena planeación a corto, mediano y largo plazo permitirá esa congruencia entre lo planificado y los ajustes necesarios para la consecución de los objetivos.

Engajar as partes e mostrar valor do que está sendo entregue é uma maneira de mostrar que os recursos est?o sendo bem empregados. Além dos resultados entregues, a participa??o das partes na execu??o dos planos garante maior tranquilidade para investidores.

Stakeholder engagement is the bridge inbetween CSR and profitability. By listening to those who matter most, companies can turn responsibility into loyalty and loyalty into lasting success. ????

I totally agree with the fact that engaging stakeholders fetches better results and sustainable livelihoods in the targeted community. Engaging stakeholders gives a clear understanding of the needs and requirements of the intended beneficiaries hence proper CSR activities could be planned which would be need-based. The funds and resources of the company allocated for CSR can also be managed well with stakeholders involvement.

Stakeholderdialog ist wichtig, aber kein Selbstzweck und auch mit dem Risiko entt?uschter Erwartungen verbunden. Oft gibt es Divergierende Interessen, die in Balance gebracht werden müssen. Entt?uschungen sind hier vorprogrammiert.

Il est indispensable que la RSE concilie l'urgence grave de la situation environnementale sur la planète (incluent biodiversité, toutes les formes de pollution, égalité sociale...) et le besoin de payer des salaires. Si l'on veut convaincre le business, il faut parler leur langage et expliquer comment lentement, des mesures vertueuses doivent être prises. Si la RSE est déconnectée du business, elle n'aura un impact que très limité et un r?le dans le temps qui s'étiolera jusqu'à être inutile. Pour éviter cette déliquescence que l'on constate dans plusieurs grands groupes aujourd'hui, il est strictement indispensable de créer une RSE qui fonctionne comme un centre d'investissement connectée aux autres services de la société/groupe.

CSR goals should not be done to keep profitability intact. The end result of the goals should be to increase company sustainability. The concept goes beyond the administration. Sustainability is directly related to serve better to clients and to the community, therefore increasing revenue. Or is related to improve the supply chain with better products which also ends with lower costs or higher productivity levels. Also is related to better practices related to the environment which protect the company of future liabilities, and therefore generates better engagement with the stakeholders, aganin which increases sales. Finally remember profit is the result of a general and holistic corporate governance and is not competing with it.

CBA for a CSR innovation project in rural India can be illustrated by the example of installing solar-powered water pumps for women farmers. Cost:include the initial investment in solar pumps, training women to operate and maintain the equipment, and ongoing maintenance. Let’s assume a total project cost of INR 10 lakh for installing 5 pumps and training 50 women. Benefit:encompass reduced energy costs, improved agricultural yields, and time saved from manual water collection, allowing women to engage in additional income-generating activities. Each woman could save INR 15,000 annually on water and energy, and increased agricultural productivity could boost income by INR 20,000 per year. It also reduces carbon emissions

Revenue Generation through CSR: ? Social impact products and services: Develop products or services that address social or environmental needs while generating revenue (e.g., fair-trade goods, eco-friendly products). ? CSR-linked marketing campaigns: Create marketing campaigns that highlight the company's CSR efforts, attracting socially conscious consumers and potentially increasing sales. ? Impact investing: Invest in socially responsible companies or funds that align with the company's CSR goals, potentially generating financial returns while contributing to positive social change.

Sugiro sempre olhar o impacto de uma a??o ou estratégia de RSC no fluxo de caixa futuro da empresa. Trazendo a valor presente a a??o se mostra viável? é importante entender que isso pode se dar tanto em valor adicionado (aumento de vendas por exemplo) quanto em custos evitados (multas e compensa??es, por exemplo).

En efecto, se logra un doble propósito que mantiene a la empresa competitiva, mantiene o mejora su capital reputación al y capacidad de interactuar más y mejor con sus grupo de interés y a nivel de talento. Es la clave para obtener un impacto donde todos ganan.

Businesses are treading a tightrope of greenhushing and greenwashing, scared of the media pulling up on activities. A really easy way to avoid this, is through honesty and transparency. By recognising mistakes and owning them, it sends a powerful message that your business has nothing to hide and is willing to learn. Fundamentally, this is a topic that is constantly evolving and demonstrating a growth mindset will put your brand ahead.

La transparence est le mot clef de la communication interne/externe : rien de pire que des bruits de couloir ou des réactions épidermiques difficiles à faire changer une fois ancrées. Il est préférable d'avouer qu'il y a des tentatives de réduction, des travaux en cours et prendre les critiques (constructives) pour orienter sa politique/stratégie/projet/R&D... plut?t qu'affirmer qqchose trop fièrement comme souvent le font les services MarCom. Le "Greenhushing" paie rarement pour toute société ayant une marque qui se reconnait un peu. A moins d'une société uniquement BtoB et très discrète, la tendance pour la conso n'est pas aux cachotteries dans beaucoup trop de secteurs pour prendre ce risque d'être catogorisé non "green".

Es un reporte con características universales o que incluya los requisitos que las empresas solicitan hoy en día a sus cadenas de valor. Deben usar la Guia GRI, ya sea de referencia o conformidad. Esta Guia nos da la oportunidad de hablar un lenguaje global, con las mismas mediciones de todas las entidades públicas o privadas en cualquier parte del mundo que te encuentres. Por ello es muy importante que los equipos que gestionan la información y realizan el reporte estén certificados por GRI, transparenten las acciones y actividades de acuerdo al tipo de reporte que están presentando. Es importante recordar que un reporte es una auto auditoria sobre el estado de las mediciones, de acuerdo a los criterios ASG y más.

it's a powerful tool for building trust and attracting ethical investors and customers. Honesty the efforts can directly boost both reputation and revenue.

Materiality is key when presenting impacts, need to focus on the most relevant issues, because that's where most gains will come from to genuinely present solutions the public will appreciate and support.

Innovation is a key component of the contribution of CSR to any business, it can create new lines of business or solve issues that are hintering value proposition, it also help for the next organizational change that will open up new contributions to sustainable development.

By introducing innovative solutions—whether through digital literacy programs, green technologies, or entrepreneurship incubators—we can break the cycle of economic marginalization and foster self-reliance. These solutions have the power to not only address immediate needs like access to clean energy, sustainable farming practices, or healthcare services but also empower women to become community leaders and changemakers. With innovation, we can create scalable models that amplify grassroots efforts, ensuring long-term, systemic impact while aligning with national and global sustainability goals.