Prioritizing data requests is essential to balance the needs of sales and customer service teams ... Align with business objectives: Prioritize requests that directly support the company's strategic goals and performance metrics. Assess data maturity: Consider the maturity of the data needed for each request. Prioritize requests that are based on well-managed and reliable data sources. Establish a data request process: Implement a formal process for submitting and prioritizing data requests. This process should include clear guidelines for evaluating requests based on their business impact and technical feasibility.

1. Data Access Levels and Permissions: Within your centralized system, set specific access levels so each team sees the data most relevant to their functions while protecting sensitive information. This can streamline the user experience and reduce unnecessary data exposure. 2. Data Hygiene Practices: Encourage regular data audits to keep information accurate and up-to-date. Both sales and customer service can benefit from knowing they’re working with the most current data, minimizing errors and improving customer trust. 3. Customer Journey Mapping: Map out the customer journey and identify key data touchpoints for both teams. This can help clarify when sales and service need to collaborate on data.

Prioritize, Streamline, Deliver! ?? ?? Establish a centralized request management system ?? ?? Implement data request prioritization criteria ?? ?? Create self-service analytics dashboards for common queries ??? ?? Automate routine data extraction and reporting processes ?? ?? Conduct regular stakeholder meetings to align expectations ?? ?? Train teams on data interpretation and effective request formulation ?? This approach optimizes data request handling, efficiently balancing sales and customer service needs. Combining streamlined processes, automation, and stakeholder engagement will enhance data accessibility, reduce turnaround times, and improve cross-functional collaboration.

Priorities are driven by the below - 1) Alignment with the strategic blueprint of an organisation. 2) Meeting regulatory or compliance requirements. Depending on the type of requests and the industry type, it's important to understand which one to prioritize. For instance, in a banking or financial organisation, it's the regulatory or compliance which should take precedence and need to be prioritized first.