Analyzing influencer campaign ROI can be challenging, especially when data from different sources conflicts. To navigate this effectively, focus on aligning KPIs upfront across platforms, ensuring you're measuring the right metrics like engagement rates, conversions, and brand mentions. Cross-check data using trusted tools like Google Analytics, influencer platforms, and social media insights. When conflicts arise, prioritize first party data and customer behavior over vanity metrics. Consistency and clear tracking methods will give you a clearer view of campaign success and help guide future decisions.

Think of it like piecing together a puzzle—some pieces fit better than others, and you might have a few leftover, but the picture should still be clear. The key is to align your metrics with the campaign's purpose. If all else fails, remember: the best ROI isn't just in the numbers, it's in how the campaign moves the needle for your brand. Analyzing influencer campaign ROI using disparate data sources is like attempting to assemble IKEA furniture with mismatched instructions—frustrating, but not impossible. Begin by determining which data points are most important to your objectives—engagement, conversions, or brand lift? Prioritize quality over quantity. Cross-check the insights from each source to identify common patterns or outliers.