You're an advertising creative. How can you create stunning video content without breaking the bank?

It is very important to know our audience. Sometimes, to attract an old audience, reminiscing is enough to make a clip attractive, but the young audience does not connect with it because it has no memories.

It's all about the idea or concept. Understanding your audience is key, along with knowing how to deliver a gift effectively. Entertain them, engage them emotionally, and they'll be eager to accept your message. Remember, love goes both ways.

We all know the heart of any great video is a compelling story. So, spend time crafting a captivating narrative that resonates with your audience. Secondly, leverage content created by your audience or fans (User Generated Content) to add authenticity and reduce production costs. Lastly, embrace do-it-yourself techniques for filming and editing. Modern smartphones often have high-quality cameras, and free or low-cost editing software is available. So learn some basic.

If you cannot afford a professional video agency, use some of the tools and tips that we do to achieve an above-average DIY video. Plan, plan, plan. Going into your production with a well-defined plan will elevate your final video. If you wing it, it will show. Craft a message that is clear and concise, be creative, plan your shots and messaging and enlist the help of team members who can help you be efficient. And be realistic. Plan for a production that you can reasonably pull off and still have an impact.

Planning is essential to reducing cost and maximizing creative. What is the purpose of the piece? Who are you targeting and where will people see it? Creating engaging beats production quality almost every time. While you wouldn’t shoot a Michael Bay film with an iPhone (see the behind the scenes pieces about shiny iPhone productions for the real cost) you can create real “Netflix quality” productions for under 2.5k AND have footage to spare for social.

In my experience, stunning video content has a compelling universal human truth at the centre of the story. A story the viewer can connect with. The budget is really not a huge contributor to what makes for great content. The story you tell and how well you succinctly tell it, is everything.

Many projects can also be shot on a mirrorless or DSLR camera, which can be rented with a variety of lenses, for less than the cost of high-end smartphones. You'll get the added benefit of using cinematic lenses and greater depth of field to achieve the look and feel you want. Depending on your budget, hiring a local cameraman who may already have access to professional camera and lighting gear may be another option, as their day rate should cover services and gear, and you may be able to shoot your video faster, without going over budget) - potentially in one full day or less - than you would have if you tried to shoot it yourself as a DIY project on your phone.

Its ideas and concepts that can create smart, short and stunning videos without burning a hole in your pocket. Even certain formats can make it happen at least cost, for example zozos for vodaphone, just a nice song, some realistic backdrops, just a smart word, all this is more than enough. An idea can really change your budget!

Regardless if you shoot with your iPhone/Android or DSLR. Optimize the lighting on your subject. Shoot at 4K resolution(if possible) Run your audio through Adobe Podcast’s “Enhance Speech” to enhance the spoken word.

Suggesting that a smartphone can replace professional tools or a film crew is entirely misguided. This misconception can mislead clients into believing that achieving high-quality results is possible with limited resources. However, I do not hold a negative view toward using smartphones; in fact, quite the opposite. It's crucial to select the appropriate video creation tool based on the specific context. For instance, if I aim to produce formal content for my company, employing a professional film crew would be the preferred option. Conversely, if the goal is to create snackable content for platforms like TikTok, filming vertically and adhering to the visual language of the target audience, using a mobile phone becomes the optimal choice.

Edit in CapCut! It's quick, easy, and free, annnd you'll be editing content in a similar style to the content most people are consuming. Don't sleep on their incredible filters and effects, but don't go overboard with them! Try to make content that seems like other content your audience already wants to consume.

This is where it gets tricky and where a lot of people loose their audience. A poorly edited video is no fun to watch. You’re trying to show your audience you’re not an amateur while keeping them entertained. So it’s okay for you to spend a few dollars on editing courses before you start.

Make it short. Our attention span is getting lower and lower (the average adult's attention span is 8.25 seconds, imagine the new generations!) TikTok is taking video content by storm. The reason? It's fast. We are no longer willing to wait to grab the message. Make sure the message gets across if the sound is not enabled (add subtitles, clear headings, and intuitive add-ons).

In my experience editing has the same requirements as audio and special effects. If done well the audience will not notice them. If done badly it immediately calls attention to itself and hurts the video.

A mi me encanta que el la imagen haga match con el audio, ya sea música o cualquier sonido porque en lo personal siento que eso conecta aún más con el usuario e incluso ayuda a recordar más un punto en específico.

Leveraging user-generated content is one of the best ways to acquire and scale creative without breaking the bank. There are many platforms like the tik tok creative marketplace or services that charge under $100 to work with creators for UGC.

I have always found success in listening and learning about the spaces that your creative will run in. Observe the natural behaviors on the platforms and embrace them, sometimes it great to reflect them in your creative. That community will usually love that your creative reflects them and this creates and instant connection between the audience and brand/product/service you are advertising. Or you could create a tension and conflict, there are so many ways to create. And above all; have fun, because if you and your team is having fun it usually means great ideas follow.

More than any of this, work on an idea. A consumer insight that’s real and can spring-board to great creative. The execution will be a function of how simply all this can be rendered. Do not start with execution nuances like shooting and editing details. Have a great insight; the solution will present itself to you.

Hire outstanding creatives (art directors, writers, and editors) and GET OUT OF THE WAY! Projects frequently get sunk or are relegated to mediocrity by seeking out wide client consensus through endless meetings and rounds of revisions. Hire quality people. Take the risk. Trust their process.

Hoy lo importante no es lo que haces sino como lo registras y compartes para que se vuelva viral. Una buena idea basta para generar el contenido ideal con los ingredientes de la fórmula “viral”. No hacen falta grandes presupuestos para impactar. La gente comparte 3 tipos de contenidos. 1. Emocional: algo en lo que se sienten totalmente identificados o reconocen a alguien muy cercano a ellos. 2. Aprendizajes: curiosidades, descubrimientos y novedades. Todos queremos ser los primeros en saber las cosas y compartirlas. 3. WOW: el efecto WOW se comparte, cosas que te sorprenden, reacciones inesperadas… ya sabemos todos de que hablo, ?no? Cualquier contenido que contenga mínimo dos de estos tres ingredientes tiene el éxito asegurado.

Try different iterations, especially the first 0-3 seconds. If you have a long video, try just chopping off the first few seconds to find a different starting talking point, visual interest, or other moment that might be more relevantly thumbstopping.

Many people forget accessibility when it comes to launching their videos and that's a great, and easy, optimization to consider. Have you added captions? Are they easy to turn on or are they burned into the video?

Know the channel where the video will be used the most and work towards optimising that. For example, if your video is meant to drive sales through Instagram, then stick to less than 90 minutes duration. If its a short video for LinkedIn, challenge your team to go no more than 10 seconds. That way the video will auto loop and can lead to better message recall. For YouTube, deep dive into analytics to understand where the drop off happened e.g. at 8th second? If yes see what caused it. Over 90% of videos are watched without sound. So make sure you have enough aides (captions/transition words) for audience to understand the message even when they are on a mute mode.

In my experience the best way to test is to think of your audience first, then research what's effective - according to your KPIs (be it views, conversions, cadence). Then create several versions and test platforms.

?Pero cómo optimizar la visibilidad y alcance de nuestros videos? Super fácil: - resolver un problema: para vender un producto o servicio, debemos resolver un problema con él. - comenzar los videos con una duda: "?cómo resuelvo la caída de mi pelo?" - invitar a la acción: coméntame en el video que tipo de cabello tenes y te dire que producto necesitas.

Don't just launch your videos and say goodbye. Check on them! See how they're performing after a week. Read the comments people have to see if there's any valuable feedback you can take into account next time you shoot/edit.

Foi com bastante repeti??o e muita experiência em set de filmagens que aprendi a otimizar minhas ideias para caberem nas produ??es publicitárias seguintes. é comum n?o dar t?o certo nas primeiras vezes, o importante é experimentar e testar. é um bom jeito de aprender e otimizar

I always love reading the comments. As a writer you are not supposed to according to common wisdom but as an ad creative I think it's important to listen to your audience and do this on every platform as the audiences are usually different and react to content in different ways. This is a great way to improve and iterate for the next brief and project.

After releasing your videos, it's important to monitor their performance and feedback. Read the comments to gain valuable insights and adjust future productions. Experience in filming is essential for optimizing ideas and adapting to advertising demands. It's normal to face challenges in the first attempts, but it's through experimentation and testing that one learns and improves.

Making content for your customers and not for you. This means your content should be based off research and not what you feel is going to work out.. Make the right content for the right audience and then analyze how they perform and use that information to make something better

I’m more interested in connecting with the viewer than just being “stunning.” Is your video telling a compelling story that makes the viewer feel something – inspired, reflective, nostalgic, hopeful, delighted, curious, etc? Excellent videos can be shockingly low budget. Don’t focus on trying to dazzle the audience; focus on connecting with them.

Don't get fixated on making one video perfect. Instead, make 10 imperfect videos, analyze their data around how many minutes/seconds were watched, audience drop off point, repeat views, shares, comments, feedback from the community. Use that data to create a baseline of what is acceptable to you. Then you will know which video did well or not.

Start with Hiring someone with the right expertise and skills to lead the project. Experienced producers will give you an edge when it comes to planning, budgets, and finding the best crews. Having your friends and or inexperienced leaders work for you will cost more in the end than hiring experience to begin with.

LET YOUR AUDIENCE MAKE VIDEOS FOR YOU AND GIVE THEM GIFTS FOR THEIR GOOD IDEAS!!! IN THIS CASE TOPIC AND COMMUNICATION STRATEGY ARE IMPORTANT... SOMETIMES IT IS BETTER TO FOCUS ON YOUR PRODUCT & SERVICES INSTEAD OF CREATING LOW BUDGET CREATIVE VIDEO!!!

Creating captivating video content on a budget requires strategic planning & resourcefulness. Begin by outlining your script and planning shots in advance to minimize reshoots. Invest in budget-friendly equipment like entry-level DSLR cameras or high-end smartphones and leverage natural lighting during the golden hours to enhance the visual appeal. Utilize free or affordable video editing software, incorporate stock footage, and optimize sound quality with a budget-friendly external microphone. Craft DIY lighting setups and props, collaborate with local talent, and explore smartphone apps for quick edits and effects. Encourage user-generated content through contests and challenges & focus on compelling storytelling to engage your audience.