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Your website is losing customers due to slow loading times. How can you keep them engaged and satisfied?

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In today's digital age, your website is often the first impression customers have of your business. If it's plagued by slow loading times, potential clients are likely clicking away in frustration. Fast-loading pages are crucial for retaining visitors and converting them into customers. It's essential to understand that every second counts, and optimizing your website's performance can significantly impact user experience and your bottom line. By addressing the underlying issues that contribute to sluggishness, you can keep your audience engaged and satisfied, ensuring they stay long enough to see what you have to offer.

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Josh Koenig

Co-Founder & Chief Strategy Officer at Pantheon Platform

2 个答复

1 Optimize Images

Images can be one of the biggest culprits when it comes to slow website loading times. Ensure all images on your site are properly optimized by compressing them without sacrificing quality. Use the correct file formats; JPEG for photographs and PNG for graphics with transparent backgrounds. Additionally, consider implementing lazy loading, where images only load as they're about to come into view on the user's screen. This technique can drastically reduce initial page load times and keep users engaged as they scroll through your content.

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2 Leverage Caching

Caching is a technology that temporarily stores web page data such as HTML, CSS, and JavaScript files so that they don't need to be downloaded every time a user visits your site. By using browser or server caching, you can significantly speed up your website for returning visitors. Make sure your server settings are configured to make the most of caching capabilities, and utilize tools that can help automate this process for you, ensuring a faster experience for your users.

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3 Minimize Code

Excess or inefficient code can slow down your website's loading time. Minify your CSS, JavaScript, and HTML by removing unnecessary characters such as whitespace, comments, and line breaks. This process reduces file sizes and helps web pages to load faster. You can use online tools or plugins to automate minification. Additionally, consider combining multiple CSS or JavaScript files into single files to reduce the number of HTTP requests your site makes, further improving load times.

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Josh Koenig

Co-Founder & Chief Strategy Officer at Pantheon Platform
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The most important way to minimize code is to simply remove it. Compacting your front-end code saves bandwidth, but that's table stakes with any modern build process. What really moves the needle is being rigorous about how much JavaScript you include overall. One of the most common cause of pages being slow to show is too many "tags" that hold up the rendering process until they can all load. Make sure you're not loading unnecessary functionally, and pay attention to the order. Avoid "render blocking" code unless absolutely necessary.

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4 Choose Hosting Wisely

Your web hosting service plays a pivotal role in your website's performance. Shared hosting might be economical but can lead to slower load times during peak traffic hours. Upgrading to a virtual private server (VPS) or dedicated hosting can provide more resources and better control over your website's environment, leading to improved loading speeds. Evaluate your hosting needs based on your website's traffic and choose a provider that offers the best balance of speed, reliability, and cost.

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Josh Koenig

Co-Founder & Chief Strategy Officer at Pantheon Platform
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Cheap hosting will cost you a lot in the end. You can't afford to fail in a big moment, but that's what happens if you scrimp. For a small business, you should be prepared to spend as much as you do on your cell phone to insure your website is in a good place. If you don't have technical people on-staff, work with a digital agency to sort out the details. Enterprise organizations can't abide a single point of failure. Horizontally-scalable, highly-available infrastructure is a must. Best in class is to move towards a truly "serverless" cloud architecture, where you don't need to worry about individual machines at all.

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5 Implement CDN

A Content Delivery Network (CDN) is a network of servers distributed globally that deliver web content based on the user's geographic location. By storing a cached version of your website on multiple servers around the world, a CDN allows users to load your website more quickly from a server that is closer to them. This not only speeds up the loading times but also helps in handling high traffic loads and protecting against DDoS attacks, ensuring a smooth experience for your users.

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Josh Koenig

Co-Founder & Chief Strategy Officer at Pantheon Platform
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In 2024, if you're not delivering your whole website from a CDN, you're doing it wrong. Every fast website leverages a CDN to deliver the entire payload for the site — not just static assets like images or CSS/JS. The turnaround time for CDN to respond should be under ten milliseconds, and because it's coming from a resource close to the user, it will reach them quickly. This is how you make your site fast, and also able to handle surges of traffic: don't directly depend on an underlying server to show your content to users.

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6 Monitor Performance

Regularly monitoring your website's performance is critical to identifying and fixing slow loading issues. Use tools that can analyze your website's speed and provide actionable insights. Look for areas that need improvement, such as slow server response times or large file sizes, and address these issues promptly. By staying on top of your website's performance, you can ensure a consistently fast and reliable user experience that keeps customers coming back for more.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Josh Koenig

Co-Founder & Chief Strategy Officer at Pantheon Platform
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Many IT professionals still underestimate the complexity of running a high-performing and scalable website. The winning formula exists, but doing it all yourself using AWS, GCP, or Microsoft Azure is quite a tall order. Go look up Amazon's "WordPress Reference Architecture" diagram for an example. You have to do all that plus run a first-rate DevOps process to keep it maintained. It's a lot, but your website is the main, in many cases only, truly "owned" digital channel for your organization. It's a mission critical asset. You can't afford to under-invest, which starts by having the right expertise. If this isn't your forte, don't be afraid to leverage outside talent or a vendor to help you find the path to success.

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Your website is losing customers due to slow loading times. How can you keep them engaged and satisfied?

1

2

3

4

5

6

7

1 Optimize Images

2 Leverage Caching

3 Minimize Code

4 Choose Hosting Wisely

5 Implement CDN

6 Monitor Performance

7 Here’s what else to consider

Internet Services

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Your website is losing customers due to slow loading times. How can you keep them engaged and satisfied?

1

2

3

4

5

6

7

1 Optimize Images

2 Leverage Caching

3 Minimize Code

4 Choose Hosting Wisely

5 Implement CDN

6 Monitor Performance

7 Here’s what else to consider

Internet Services

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