Your UX research budget just got slashed. How do you keep your findings reliable?
When your UX research budget gets slashed, it's crucial to adapt without sacrificing the integrity of your findings. Here are some practical strategies:
How have you managed budget cuts in your UX research? Share your strategies.
Your UX research budget just got slashed. How do you keep your findings reliable?
When your UX research budget gets slashed, it's crucial to adapt without sacrificing the integrity of your findings. Here are some practical strategies:
How have you managed budget cuts in your UX research? Share your strategies.
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To keep UX research reliable on a low budget: Guerrilla Testing – Quick, informal user tests. Free Tools – Use Google Forms, Maze, or Hotjar. Remote Testing – Leverage low-cost platforms. Analyze Existing Data – Past research & analytics. Stakeholder Feedback – Gather insights from support & sales. Competitive Analysis – Study competitors & user reviews. DIY Research – Engage in forums & social media.
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This is a common challenge I’ve faced, and while I agree with the article’s points, here are a few additional tips from my experience: ? Revisit Past Insights: Analyze previous research for untapped value. ? Engage Directly with Users: Quick, informal feedback can reveal big ideas. ? Lean Methods: Guerrilla testing and remote studies deliver impact affordably. ? Collaborate: Involve stakeholders to share the research load. Creativity keeps research reliable, even on a tight budget.
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With a reduced budget, I focus on the most impactful research methods, like short remote tests or concise user surveys. I reuse existing analytics and data to validate insights, and involve the team to combine findings from various sources. This ensures reliable outcomes without overspending.
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Low budget doesn't mean low quality research. Just start with what you have: 1. Check Google Analytics 2. Review support tickets 3. Watch session recordings (hotjar) 4. Read app store reviews (this is a goldmine) Best insights are already there, just not organized properly. ?? Small tip: Users tell you what's wrong every day through support channels, social media, and reviews. You just need to listen. Good research can be done efficiently without fancy and expensive tools, just get creative.
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This can be done effectively by leveraging existing data and using cost-effective tools. I rely on customer surveys, Google Analytics, and Microsoft Clarity to gather insights without additional costs. Past research and user feedback also help prioritize critical areas. It’s all about making the most of available resources while maintaining research quality.
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