Traditional clients resist new marketing technologies? Address their concerns with clear communication and proven results.

Convincing traditional clients to embrace new marketing technologies in commercial real estate can be challenging. However, by focusing on clear benefits and gradual integration, you can ease their transition:

• Highlight proven success stories: Share case studies and data showcasing how similar clients benefited from new technologies.

• Offer hands-on demonstrations: Provide interactive workshops or demos to show the practical advantages and ease of use.

• Start with small, incremental changes: Implement one new technology at a time to avoid overwhelming your clients.

What strategies have you found effective in convincing traditional clients to adopt new technologies?