Trade shows are bustling hubs where your booth needs to draw attention and foster connections. Balancing innovative tech and personable engagement is key. Here's how you can achieve this:

• Leverage interactive tech: Use touchscreens or VR \(virtual reality\) to attract visitors and offer immersive experiences.

• Train your staff: Ensure team members are approachable and knowledgeable, combining tech demos with personal interaction.

• Create inviting spaces: Design areas where attendees can relax and chat, making your booth feel welcoming.

What strategies have you found effective for trade show success? Share your insights.