Your team’s productivity is suffering. What are the best Marketing Operations tools to get back on track?

A dip in productivity can be addressed by leveraging top marketing operations tools. To streamline project management and reporting, CoSchedule Marketing Suite is recommended. For automation, ActiveCampaign and Autopilot have proven to be effective. Wrike and monday.com are excellent for work management. Salesforce remains a robust CRM tool. For resource management, SproutLoud and Aprimo are worth considering. Lastly, tools like Zendesk and Slack facilitate efficient communication. Each tool has unique strengths that can help get your team back on track.

Ensure the tool can seamlessly integrate with other software your team is using. This includes CRM systems, email marketing platforms, social media management tools, and analytics software. Effective integration reduces the need for manual data transfer and allows for a more unified workflow. Automation can significantly enhance productivity. Look for tools that offer automated task assignments, reminders, and status updates. This can reduce the time spent on administrative tasks and allow your team to focus on more strategic activities.

To boost Marketing Operations productivity, consider tools like Asana or Trello for project management, Slack for communication, HubSpot or Marketo for automation, Salesforce for CRM, Google Analytics for analytics, and tools like Dropbox or Box for content collaboration. Tailor your toolkit to your team's specific needs.

Project management tools play a crucial role in increasing a team's productivity by providing a centralized platform for planning, collaboration, and tracking progress. Here are several ways in which project management tools contribute to enhanced team productivity: 1. Centralized Information Hub 2. Task and Time Management 3. Collaboration and Communication 4. Real-time Updates and Visibility 5. Resource Allocation and Capacity Planning 6. Task Prioritization

When your team's productivity is suffering in Marketing Operations, incorporating the right tools can significantly enhance efficiency and output. Here are the best tools to consider: Project management tools: Platforms like Asana, Trello, or Monday.com help organize tasks, set deadlines, and track progress across various projects.

Content creation tools: These tools help you create engaging and high-quality content for your marketing campaigns. Some popular examples are Planable, Canva, Lumen5, and Adobe Creative Cloud.

En cuanto a usos, formatos y capacidad de colaboración, a día de hoy Canva es la que más utilizo y recomiendo. También nos funciona muy bien trabajar desde Figjam para planificar y dise?ar ideas sin necesidad de conocimiento más técnico de dise?o y después el dise?ador convertirlo a Figma para generar los recursos necesarios a máxima calidad.

Canva: User-friendly design tool for creating graphics, presentations, posters, documents, and other visual content. Lot of new AI tools have been launched that can help with visual as well as textual content creation.

Uma outra forma de aumentar a produtividade é utilizar ferramentas que possam ajudar a reduzir o tempo dedicado a elaborar conteúdos. O papel em branco é o maior inimigo da produtividade e quando falta criatividade esse problema acaba sendo ainda maior. Para isso, existem ferramentas de cria??o de conteúdo que podem servir como base para equipes que precisam de uma carga criativa constante. Considere ferramentas que possuam recursos como: facilidade de uso, variedade de formatos, otimiza??o de SEO, análise e colabora??o em equipe.

From the low end to high end, we've used a wide range of tools at redPepper Marketing. So think Canva to the Adobe suite, all are great depending on your budget.

According to the MarTech landscape there are over 1200+ marketing automation tools and each has a plethora of features. Enterprise level we have Marketo, HubSpot, Pardot, Eloqua. For small organizations and startups there are SaaS tools that offer a pay per use model. Figure out what your goals are, what your budgets are and what is the overall MarTech strategy. Select a tool based on medium term (1-2 yrs) utility.

Marketing automation tools: These tools help you automate and optimize your marketing processes, such as email marketing, lead generation, and social media marketing. Some popular examples are ActiveCampaign, HubSpot, Mailchimp, and Marketo.

HubSpot: Offers a comprehensive suite for marketing automation, including email marketing, lead nurturing, and analytics. Zoho is also a good option and provides services at affordable cost.

Outra ferramenta extremamente útil é sistema de automa??o de marketing. Essa ferramenta, quando bem selecionada, pode poupar muito trabalho de integra??o de comunica??es, disparos automáticos, regras de defini??o de públicos, entre outros modelos que facilitam tomadas de decis?o de prospects, convers?o em vendas, gera??o de demanda para equipe comercial, entre outros benefícios incríveis.

A good project management tool should provide detailed reports and analytics. This helps in tracking progress, identifying bottlenecks, and assessing team performance. The ability to customise reports to focus on key metrics relevant to your marketing objectives is particularly beneficial.

Data analysis tools: These tools help you collect, analyze, and visualize your marketing data, such as web traffic, conversions, and ROI. Some popular examples are Zoho Analytics, Google Analytics, Tableau, and Microsoft Power BI.

The right collaboration tools can transform the way a marketing team operates. From my experience with tools like Slack, Zoom, Google Workspace, and Dropbox, I've observed that they each bring unique benefits to a marketing team. For instance, Slack facilitates real-time messaging and file sharing, Zoom is excellent for video conferencing, Google Workspace offers a suite of collaborative documents and spreadsheets, and Dropbox excels in file storage and sharing.

Simple again is best - Google docs/sheets and Zoom/Teams have changed the way we work. They are low cost and have limitations, but you can't beat simple cloud based solutions that do the job!

Notion is by far the best collaboration tool available in the market. If you have the right workspace set up, and train your team to sync via software — you can virtually remove meetings from your workflow. Simple. And effective. Pro tip: search for notion templates online to get pre-built workspaces to get to speed.

Collaboration tools: These tools help you communicate and collaborate with your team members and stakeholders. Some popular examples are Slack, Zoom, Google Workspace, and Microsoft Teams.

Learning tools: These tools help you learn new skills and stay updated on the latest trends and best practices in marketing. Some popular examples are Udemy, Coursera, LinkedIn Learning, and Skillshare.

?? my experience is that there are 3 top causes of decay in marketing ops productivity: - random ad hoc direct requests (interruptions) that are not properly prioritized through intake, and are worked “off book” as a favor to the requester - poor dependency planning where marketing technology ops teams are blocked by upstream requirements (often on the CRM team) or downstream gaps (waiting on data operations to pipe the info into the BI tool) - lack of an operational structure that organizes the work of the ops team. I like using a product operations model where core functions like nurture, scoring, routing, and events are managed like products with roadmaps and backlogs

It may be an unpopular opinion, but if your marketing team's productivity is suffering, it may not be because there is a wrong tool in place (for Project Management, data analysis, collabs, etc.), but because the priorities for the team and the strategy is unclear, as well as processes not well-defined. As Marketing Leaders, we need to ensure our team has a clear path which tasks are a priority (and key for the ROI to the business from their time invested) and which tasks are draining the productivity (perhaps urgent tasks which are not important at all are taking most of their time).

I sit with the rest of those saying the tools are not the solution. If productive has fallen there is something at the root. Identify the problem from the start and then adapt the process. You can add the tools in the world but if the problem is the communication it won’t change the output!

Tools are not where you start. Processes have to be examined first. Is the amount of work that is coming in able to be handled by the staff you have? If not, you may need to negotiate for longer timeframes, or see about getting additional staff to pick up the load. It may be a while before you see an impact if you add new staff, since they will need to be trained on your processes- be patient with new hires/contractors!

It could be that tools are the wrong approach: talk to the team, connect with the people. Technology is there to serve humans, not the other way around.