Consider your research goals Define the purpose of the research and set high-level goals that align with the product strategy and business objectives. Analyze your competitors Observe your competitors to understand what products and services are performing well. You can also compare the products and services your competitors offer to those your business offers. Narrow down customer wants and needs Use focus groups to identify what matters most to your target demographic. Apply qualitative and quantitative data Use both types of data to create a product that will satisfy your customers' needs.

When team ideas clash with market research, prioritize by finding a balance that leverages creativity while staying grounded in data. Begin by reviewing the market research to ensure clarity on customer needs and trends, then engage the team to understand the rationale behind their ideas. This opens a constructive dialogue where we identify areas of alignment and differences. To find middle ground, encourage experimenting with prototypes or small-scale rollouts that incorporate both innovative concepts and research-driven insights. By combining data and creativity, we can validate assumptions and adapt ideas to better fit market demands.

To balance creative differences with data-driven insights ????, I start by creating a space where both sides can openly share ideas. I encourage the team to use data as a guide, not a limitation, exploring how insights can enhance creativity rather than restrict it. When conflicts arise, I introduce an "experiment and learn" approach—testing creative ideas on a small scale to see how they resonate. This way, we honor both intuition and evidence, making room for innovation while staying grounded in user needs. By blending creativity with data, we find solutions that are both inspired and impactful!

When my team's ideas clash with market research findings, I prioritize a balanced approach that values both creativity and data: ? Value all perspectives: I encourage open discussions where both the team's ideas and market research are considered, ensuring everyone feels heard. ? Back decisions with data: Use the research to highlight key insights, while showing the team how it aligns with user needs and business goals. ? Communicate with facts and rationale: Clearly explain the reasoning behind decisions, using data to support why certain choices are critical. ? Test through POCs: Where possible, I propose running a Proof of Concept in a controlled environment to see which approach resonates best.

When team ideas clash with market research findings: ? I encourage a collaborative approach by exploring the rationale behind both perspectives. ? I emphasize the importance of aligning creativity with data-driven insights. By testing ideas through prototypes or user feedback, we can validate assumptions and find a balance that addresses market needs while incorporating innovative elements that the team envisions. This way, we stay agile and grounded in real user behavior.