I usually show the evidence and guide my team come up with the new sales strategy rather than being a top down here is the vision deal with it. Through my experience, this is method has always worked for me while I driving change in general!

La resistencia al cambio es algo natural, pero con objetivos claros y mensajes coherentes, podemos ir sumando acciones a corto plazo que nos ayuden a lograr la estrategia a mediano y largo plazo. Definir objetivos SMART, crear espacios de confianza para hablar de mejoras y compartir buenas prácticas, y reconocer a quienes destacan con la nueva estrategia son clave. Así, mantenemos al equipo alineado y motivado para alcanzar las metas.

Being resistant to change is a very normal thing. Important is to handle it well i.e., instead of forcing things on team rather try to let people reach that idea which is good for organization. This way they will act like a team rather than a rival. Understand that brings out motivation in people.

In a rapidly evolving market, embracing change is not just an option; it's a necessity Open Dialogue: I initiate candid conversations about market shifts and the importance of agility in our approach. Celebrating Small Wins: I showcase early success stories from team members who embraced new techniques. This builds confidence and motivation. Training & Development: I invest time in training sessions, ensuring everyone feels equipped and empowered to apply fresh strategies Leading by Example: I actively implement new sales tactics in my interactions, demonstrating their effectiveness firsthand. Together, we’re not just navigating change; we’re thriving in it

I’d first explain why change is necessary by showing how the market is evolving and how these strategies can help us stay competitive. I’d highlight the benefits, such as better sales results or easier processes, and provide real examples or success stories. By listening to their concerns and involving them in the planning process, I’d ensure they feel heard. Offering training and support can also help them feel more confident with the new approach.