I believe resistance to innovation isn’t about rejecting change, it’s about the uncertainty that comes with it. In my experience, the real challenge isn’t getting buy-in, but creating an environment where trust and curiosity replace hesitation. So how do we shift that dynamic? What if instead of presenting change, we co-create it? When people see their fingerprints on the future, they embrace it instead of resisting it. Small, visible wins build momentum, but the real shift happens when innovation feels like an evolution, not a disruption.

To overcome resistance to innovation the key is aligning change with existing needs and expectations. Resistance often stems from uncertainty and fear of losing control. The solution is to involve stakeholders early and match innovation to their concerns. Demonstrate quick tangible wins small visible improvements that make change feel manageable. Encourage internal champions who understand both the technology and team dynamics. Shift from presenting change as a risk to showing it as an inevitable advantage. When people see innovation as a path to security and growth resistance fades.

I think each one of us are change resistant. Human beings look for the comfort zone, that's why sometimes is difficult to accept something innovative. However, in my experience there are four steps when managing changes on a team, first, you need to make them aware of what's coming, the sooner, the better. In order to hear them, what's worrying and how to help them overcome that anxiousness. Second, teach them, focus on what is it that this new innovation will help them on their job, or daily tasks. Third, help them to use the new features of the innovation, ask them how can you support on adopting this new tool. And fourth, motivate the usage of this innovation and recognize the members that excel in using the innovation.

Navigating the choppy waters of team innovation can indeed be a wild ride! From my experience in launching over ventures in different countries, I’ve found that turning initial resistance into enthusiastic support involves a few key strategies. Firstly, celebrating mistakes fosters a culture where experimentation is valued, and learning from failures becomes a stepping stone to success. Secondly, starting small by introducing changes incrementally allows the team to experience quick wins, building confidence and momentum for larger initiatives. Lastly, involving everyone in the decision-making process transforms innovation into a collective endeavor.