Last updated on 2024年8月6日

Your team is at odds over communication strategies. How can you bridge the gap and find common ground?

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When your team is divided over which communication strategies to implement, it can feel like navigating a minefield. Yet, the resolution lies within the very skillset you're debating: strategic communication. Bridging the gap requires not only a keen understanding of each approach's merits but also a willingness to listen and adapt. By focusing on common goals and leveraging a mix of communication techniques, your team can find a harmonious strategy that amplifies your message and reaches your audience effectively.

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Katrin van Randenborgh

Leiterin Unternehmenskommunikation bei ADAC | strategische Kommunikation | PR

1 Assess Needs

Before diving into strategy debates, take a step back to assess the communication needs of your organization. Understand who your audience is, what message you need to convey, and the best channels to reach them. This initial assessment forms the groundwork for any successful strategy and ensures that everyone on your team is aligned with the organization's objectives. By identifying the needs first, your team can focus on strategies that serve these core requirements rather than getting sidetracked by individual preferences or the latest trends.

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Emerson Leandro Silva

| Escritor | Copywriter | Rela??es Públicas | Social Media | Mentor | Fotógrafo
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Comece promovendo uma reuni?o aberta onde todos possam expressar suas opini?es e preocupa??es. Facilite a discuss?o focando nos objetivos principais da comunica??o e nos valores centrais da empresa, destacando a importancia de uma abordagem unificada. Utilize dados e exemplos de campanhas anteriores para ilustrar o que funcionou bem e por quê, ajudando a equipe a ver as diferentes perspectivas. Incentive a colabora??o, sugerindo a combina??o de ideias ou a cria??o de um teste A/B para avaliar as estratégias propostas. Ao final, sintetize os pontos de concordancia e compromissos, estabelecendo um plano de a??o que todos possam apoiar.

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2 Listen Actively

Active listening is crucial when there are differing opinions on communication strategies. Encourage each team member to share their perspective and listen without interruption. This fosters an environment of respect and understanding, where each suggestion is valued. By doing so, you not only gain insight into the reasoning behind each proposed strategy but also open the door to hybrid solutions that might combine the strengths of multiple approaches.

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3 Identify Goals

Clarify your team's overarching goals. Are you aiming to increase brand awareness, drive sales, or inform stakeholders? By agreeing on common objectives, you can evaluate which communication strategies are most likely to help you achieve these goals. This shared focus acts as a compass guiding your team's decision-making process and helps to filter out strategies that may be effective in theory but don't align with your current priorities.

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4 Explore Options

Once you've laid the foundation by assessing needs, listening actively, and identifying goals, it's time to explore various communication options. Encourage your team to think outside the box and consider a range of strategies, from traditional media outreach to innovative digital campaigns. Comparing the strengths and weaknesses of each option in light of your objectives and audience can help to highlight which strategies have the most potential for success.

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5 Build Consensus

Building consensus might seem like a daunting task, but it's achievable through structured discussions and a collaborative approach. Present each strategy's potential impact and encourage open dialogue about the benefits and drawbacks. This process allows your team to weigh options collectively and move towards agreement on a strategy that everyone can support. Remember, consensus doesn't mean unanimous agreement on every detail; it means reaching an understanding where all voices are heard and the final decision is one that the team can commit to.

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Katrin van Randenborgh

Leiterin Unternehmenskommunikation bei ADAC | strategische Kommunikation | PR
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Uneinigkeit entsteht in der Regel, wenn die Rolle der Kommunikation und ihre Bedeutung in Unternehmen und Organisationen nicht klar sind. Deshalb hilft es, einen Schritt zurück zu gehen und gemeinsam eine Antwort auf die Frage zu finden, warum Aufw?nde betrieben werden und mit welchem Ziel kommuniziert wird. Das klingt banal, aber zu dieser Grundsatzfrage gibt überraschend viele unterschiedliche Haltungen…

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6 Implement Flexibly

Finally, when implementing the chosen communication strategies, remain flexible and responsive to feedback. Monitor the effectiveness of your strategies and be prepared to make adjustments as needed. This adaptability is crucial in strategic communications, as it allows your team to refine tactics in real-time, ensuring that your approach stays effective and relevant. Embracing flexibility also demonstrates to your team that their input is valuable and that strategies aren't set in stone but are living plans that evolve for the betterment of the organization.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Your team is at odds over communication strategies. How can you bridge the gap and find common ground?

1

2

3

4

5

6

7

1 Assess Needs

2 Listen Actively

3 Identify Goals

4 Explore Options

5 Build Consensus

6 Implement Flexibly

7 Here’s what else to consider

Strategic Communications

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Your team is at odds over communication strategies. How can you bridge the gap and find common ground?

1

2

3

4

5

6

7

1 Assess Needs

2 Listen Actively

3 Identify Goals

4 Explore Options

5 Build Consensus

6 Implement Flexibly

7 Here’s what else to consider

Strategic Communications

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