Look, we may not have a ton of experience in this industry, but we’ve handled tough projects before. We know how to learn fast and deliver results. We'll dive in, figure things out, and get it right. Don’t expect us to mess around or make excuses. We’ll use our skills and get to work—quickly. Experience comes with time, but competence is what we’re offering now. Trust that.

Convert your weakness into your strength. If your team are automotive experts ask them to use approach and process gained from there into the new client's business and come up with clutter-breaking, never thought before ideas. If you notice, category disruptors always come from outside the industry e.g. Head was an aeronautical engineer who disrupted the traditional tennis racquet industry by introducing aluminum racquets.

When your team is new to an industry, client confidence comes from demonstrating preparation and adaptability. Highlight transferable skills and past successes that are relevant to the new field, showing your team’s capability to adapt. Share your commitment to ongoing learning, such as training, certifications, or partnerships with industry experts. Present a clear action plan that includes thorough research and collaboration to ensure success. that the risk is calculated.

To reassure clients when venturing into new territory, I highlight our team's transferable skills and relevant experiences. I showcase ongoing training programs and certifications we're pursuing to bridge any knowledge gaps. Providing a solid action plan is essential; I outline specific steps we'll take to ensure project success, including thorough research initiatives and collaboration with industry experts. This proactive approach demonstrates our commitment to competence and readiness, helping to build client confidence despite our lack of direct experience in the new industry. Regular updates and transparent communication further reinforce our dedication to delivering successful outcomes.