Your team is facing tight budget restrictions. How can you inspire them to think innovatively?

Yo suelo usar una frase que me sirve muchísimo: si no hay grandes presupuestos hay que tener grandes ideas. Esta frase, además de plantear una salida, plantea un reto. Seguidamente, muestro campa?as de bajo -y en algunos casos de cero- presupuesto. Esto motiva al equipo a lograr el reto entendiendo que es posible.

In my experience as a brand strategist, budget constraints often spark the most innovative ideas. I once led a campaign where we had to pivot due to unexpected budget cuts. Instead of feeling defeated, I organized brainstorming sessions where everyone contributed. We shifted focus to repurposing existing content, leveraging user-generated content, and collaborating with micro-influencers to extend our reach without breaking the bank. This approach not only saved costs but also fostered a sense of ownership among team members. By creating a culture where everyone felt their input mattered, we turned a challenge into an opportunity, resulting in a successful campaign that exceeded our initial goals.

Tight budgets are where the fun begins! They push us to think outside the box and find creative solutions with what we have. I’d remind the team that constraints often lead to the best ideas and challenge us to flex our creative muscles. Plus, it’s super satisfying to deliver great work on a budget!

I am Argentine, and as Argentines we have the ability to do a lot with little, the budget is not an impediment to creating a wonderful idea.

Cuando enfrentamos recortes, no lo vemos como una barrera sino como una oportunidad para ser más creativos, eficientes y buscar soluciones que no solo estan en el mensaje. Motivamos a nuestro equipo a pensar fuera de la caja que se maximice el valor con los recursos que tenemos. Sabemos que, a veces, las mejores ideas nacen de las limitaciones. Simplificar procesos y aprovechar cada talento en el equipo para seguir generando impacto, incluso con un presupuesto ajustado.