How can you use Medium to build your personal brand as a social media copywriter?

1 Why Medium?

Medium is not just a blogging platform. It's a community of writers and readers who are interested in various topics, from business and technology to culture and creativity. By publishing on Medium, you can reach a large and engaged audience that is looking for quality content and insights. You can also join publications that cater to your niche or industry and gain exposure and credibility. Medium also has a partner program that allows you to earn money from your content based on reader engagement.

2 How to create your profile

When readers and clients visit your Medium page, your profile will be the first thing they see. To make a compelling profile, it should reflect your personality, skills, and value proposition as a social media copywriter. Use a professional and friendly photo that clearly shows your face. Write a catchy and informative bio that summarizes who you are, what you do, and what you can offer; include relevant keywords and a call to action. Link to your portfolio, website, or social media accounts so clients can see your work and contact you. Additionally, follow topics, publications, and writers that are related to your niche or industry.

3 How to write your articles

Your articles on Medium are the perfect way to demonstrate your social media copywriting skills and expertise. Aim for articles that are informative, engaging, and relevant to your target audience and clients. To write effective articles, consider topics that are in demand, trending, or evergreen in your niche or industry. Research using tools like BuzzSumo, Google Trends, or Medium's own stats to determine what people are reading and searching for. Your headlines should capture attention and curiosity; use CoSchedule's Headline Analyzer, Sharethrough's Headline Optimizer, or Medium's own headline tips to improve them. Introductions should hook the reader and explain the purpose and value of your article; use the inverted pyramid model, the PAS formula (Problem-Agitate-Solve), or the APP method (Agree-Promise-Preview) to structure them. The body paragraphs should deliver on your promise and provide useful information and insights; use subheadings, bullet points, quotes, images, and other formatting tools to break up the text. Finally, persuasive and actionable conclusions should summarize your main points, reinforce your value proposition, and invite the reader to take the next step; use the PBC formula (Praise-Benefit-Call to action) or the CTA formula (Call to action-Trust-Benefit) to structure them.

5 How to find and pitch clients

Medium is not only a platform to showcase your skills and expertise, but it's also an excellent place to find and pitch clients who need social media copywriting services. Utilize the search function to locate articles, publications, and writers related to your niche or industry. You can then reach out to potential clients via contact information or links on their profiles or articles. Make sure to send a personalized and professional email or message that introduces yourself, compliments their work, explains how you can help them, and invites them to check out your portfolio or website. Additionally, joining the Medium partner program can help you earn money from your articles based on reader engagement. This is an excellent way to demonstrate your social media copywriting skills and attract clients who are willing to pay for quality content. By following these tips, you can create content that promotes your services and attracts clients who need your help. Get started on Medium today and see how it can boost your social media copywriting career!

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?