When I managed a content team during a product launch, we had multiple pieces to deliver within a tight timeline. Here's how we stayed afloat: 1/ I had the team identify key pieces—like landing pages and email campaigns—because those would directly impact the launch. We focused on them first and gave them extra resources. 2/ We built email and social media post templates upfront to avoid reinventing the wheel. When time was short, we just customized these templates with the latest product updates. 3/ Instead of distributing work evenly, I assigned tasks based on each person’s expertise.

To help your team stay afloat with content projects: ?? Prioritize strategically – Focus on high-impact tasks and eliminate unnecessary work. ?? Simplify workloads – Break projects into smaller, manageable steps with realistic deadlines. ?? Foster collaboration – Encourage open communication to identify roadblocks and offer support where needed. Keeping things organized and approachable prevents overwhelm and boosts productivity!

I see a content deluge as a challenge requiring strategic action: * Prioritize ruthlessly: Focus on tasks aligned with business goals. * Break it down: Chunk projects into smaller tasks with clear deadlines. This combats overwhelm and improves accountability. * Open the floodgates of communication: Encourage teams to voice concerns and identify bottlenecks early on. * Empower and equip: Provide the right tools and training for efficient content creation. Invest in their development and boost morale. * Recognize and appreciate: Acknowledge efforts and show gratitude to keep spirits high during demanding times.

I lead a busy content hub producing short and long form content for owned, earned and paid activity. We use Click Up for project management and a shared drive to store regularly used items like spokesperson bios. I encourage collaboration e.g. brainstorming sessions and working groups. We host regular story-mining sessions with stakeholders around the business to both enrich our content and manage expectations in line with our workload and priorities. Through scheduled check-ins, I assess progress and manage scope creep carefully. Frequency is dependent on the needs of the employee. Finally, promoting self-care ensures a healthy work-life balance, fostering a positive culture where team members can share workload concerns freely.