When your team is at odds over sustainable packaging, focus on aligning values and goals by clarifying the shared commitment to reducing environmental impact. Foster open communication, allowing all perspectives to be heard, and use data on cost, environmental effects, and customer preferences to guide decisions. Encourage collaborative brainstorming to find innovative, practical solutions, and implement pilot projects to test and refine approaches. Most importantly, lead with a unified vision, ensuring all decisions align with the company’s long-term sustainability objectives. As Henry Ford said, “Coming together is a beginning, staying together is progress, and working together is success.”

To unite your team around sustainable packaging, it's crucial to establish a clear roadmap with measurable goals. Define specific, achievable targets, such as reducing plastic use by 30% within the next year or transitioning to 100% recyclable packaging by a set date. Furthermore, these larger goals can be broken down into smaller milestones, like switching to compostable mailers or eliminating single-use plastic in product packaging. Track progress regularly using key performance indicators (KPIs) and share updates to keep everyone motivated and aligned. When the entire team understands the "what," "why," and "how" of the sustainability journey, it becomes easier to work together towards a common, impactful goal.

O primeiro passo é partir das explica??es básicas de onde estamos e onde queremos chegar, demonstrar que os valores dessas embalagens, tanto para a sociedade como para si próprio. As vezes a equipe fica dividida por falta de comunica??o e entendimento do basico

In Brazil, reverse logistics legislation allows compliance with environmental obligations without the need to modify production processes or packaging composition. By investing in initiatives that strengthen the recycling chain—such as purchasing reverse logistics credits, partnering with managing entities, and supporting waste picker cooperatives—I can ensure legal compliance while promoting a positive social and environmental impact. This approach allows me to maintain the current operational model while reinforcing my commitment to sustainability. In addition to meeting legal requirements, this initiative aligns with the principles of sustainability, such as shared responsibility and the circular economy.

Uniting a divided team on sustainable packaging requires aligning on shared values, using data-driven insights, fostering cross-functional collaboration, and embracing innovation to find solutions that balance sustainability, cost, and functionality.